EVERY CHILD NEEDS A FAMILYCreating public support for deinstitutionalisation

Why focus on foster care in 2005?

Limited efforts in deinstitutionalisation before:

• war and post-war issues dominating social agenda• other priority areas (e.g. juvenile justice)• relatively small numbers of children • relatively small institutions• ratio of children (deprived of parental care) in residential institutions and in foster care 50%:50%• talk about deinstitutionalisation for years

But: trends not changing

Why focus on foster care in 2005?

Looking for synergies:

- CRC Concluding Observations from 2004- WB supports social welfare reform- SIDA funds capacity building related to foster

care- EC Daphne Programme/ WHO: focus on youngest

children in public care

What can we bring to the table?Raise awareness on effects of residential care among private

sector (donating to an orphanage is still considered good PR!)

Influence public opinion and openness of social work professionals

Create public support for foster care, making foster care more important and socially recognised

Mobilise funds to support new activities in order to facilitate policy change

Open minds Open hearts Open wallets

Campaign: getting society ready for a change

Communication Channels

AdvertisingPR

AdvertisingEvents

Direct Mail + corporate sponsors

High level partnership for a startGovernment, main media houses and telecom

Award winning visual appeals

Award winning visual appeals

Events - Touching Different Audiences

Valentine’s Concert of one of the leading Croatian vocalist Nina Badric - Ljubav za ljubav

Events - Touching Different Audiences

Telethon with participation of celebrities and children

Events - Touching Different Audiences

T-Com Croatia Team vs. Bayern Munchen

Events - Touching Different Audiences

Chamber music festival: Julian Rachlin & Friends with participation of Sir Roger Moore

Direct Mail

Outputs and results

Too early for results, but some outputs important to count:- over 400 families called in 3 month time, 106 licensed- over 50 000 donors- foster care, deinstitutionalisation and gatekeeping for the

youngest children strongly emphasised in NPA- deinstitutionalisation, with foster care on the first place,

important part of JIM- new draft law under public scrutiny- 7 Regional support teams- prevention of institutionalisation – strengthening work with

families in crisis- introduced foster care for young children…

EVERY CHILD NEEDS A FAMILY – FUNDRAISING RESULTS

Total amount USD 522.244,00

Individuals 63,64%

Corporate 28,43%

Events

7,92%