Every Second Matters Why Marketing Automation Should Be Your BFF

Magdalena Ciszewska Head of Marketing Strategy GetResponse

@getresponse @MMCiszewska

Happy 18th Birthday Magdalena!

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90% of world’s data had been

created in the past 2 yearsSource: www.baselinemag.com/analytics-big-data

2020 44 trillion gigabytes

Yet, everyone wants to get noticed

Source: Econsultancy

0.5% of all data is being analysed

‘It’s only a world, after all, and they’re just sand grains in the

desert, worlds.’

Neil Gaiman

Find meaning in data

Be smart

Who are my customers?

What is it that I’d like to know about them?

Does this really matter to my brand?

What is it that I want to achieve?

What is it that they want to get from me?

Meet the consumer

Automate

Progressive profiling

Real time recommendations

Predictive targeting

Don’t get overwhelmed with data

You certainly don’t need ALL the data

Take it one step at a time

Don’t stop learning

The technology is there

www.getresponse.com

Magdalena Ciszewska Head of Marketing Strategy GetResponse

@getresponse @MMCiszewska