every woman a queen
TRANSCRIPT
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M i d t e r m C a s e A n a l y s i s P r e s e n ta t i o n
Every Woman aEvery Woman a QueenQueen
By:
ALAVANZA, Neal Vincent
PALLUGNA, Rabbi
BONGCAC, Riche Ann
NAVARRO, Irene FePALLE, Connie Frances
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Point of ViewPoint of View
The Case Analyst of
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Problem StatementProblem Statement
Mary Kay is a success business from Dallas is nowentering to a new market. They are now venturing and
entering the Philippine setting. At present, they are
already catering Filipino people. The challenge here ishow Mary Kay will survive the Philippine setting which
competitors are really a competitive one.
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ObjectiveObjective
To find out appealing strategies that will surely make anassurance for Mary Kay to get a share from the
Philippine market.
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Areas of ConsiderationAreas of Consideration
y Mary Kay fashioned a business empire based on making
people feel good about themselves.
y Desire for recognition is a powerful motivator.
y Mary Kay helped hundreds of thousands of women find outhow great they really are.
y Mary Kay is one of the most successful business figures.
y She has the ability to stay focused, no matter what comes
her way.y She scheduled product parties three times a day, six or
seven days a week.
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Areas of ConsiderationAreas of Consideration
y This business would be one that would treat womenrightnot ruin their self-esteem.
y Mary Kay boasted of making more women rich than
any other company in the world.y Mary Kay embodied a peculiar kind of post feminist yet
extremely pro-womens-rights philosophy.
y Her mantra for women was God first, then family, then
careerbut she assured women they could have allthree.
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Alternative Courses ofActionAlternative Courses ofAction
1. Mary Kay should provide the market appealingpromotional activities. This might include using thetri-media to easily make a name in the new market.
Sampling is also a good promotional activity. This willgive its Filipino customer a hint on the product qualitythat Mary Kay gives. Both promotions will be saideffective enough to attract customers if they will be
provided to the market at the same time, this is if thebusiness has enough funding to provide the saidpromotional activities.
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11stst Alternative Course ofActionAlternative Course ofAction
Advantages
y Easily measured response
y Quick achievement of
objectives
y Flexible application
y Can be extremely cheap
y
Direct support of salesforce
Disadvantages
y Price-discounting cancheapen brand image
y Short-term advantagesonly
y Can cause stress withretailers
y Difficulty incommunicating brandmessage
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22ndnd Alternative Course ofActionAlternative Course ofAction
Advantages
y It will help the communityand help the business to be
known in returny Conducting business in an
ethical way and in theinterests of the widercommunity
y Responding positively toemerging social priorities andexpectations
Disadvantages
y It is very costly to thebusiness to have a corporate
social responsibilityy It takes time and effort to
perform the corporate socialresponsibility
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Alternative Courses ofActionAlternative Courses ofAction
3. Mary Kay can also do joining organizations specific toher industry or field and other business organization,such as Business Association and/or networking
group is so popular a way to be known.
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33rdrd Alternative Course ofActionAlternative Course ofAction
Advantages
y You well be known to thebusiness community
y
Sharing of risks with aventure partner
y Access to greater resources,including specialized staff andtechnology
y It allows to enter relatedbusinesses or new geographicmarkets
Disadvantages
y It takes time and effort to buildthe right relationship and
collaborating with anotherbusiness.
y Success in a joint venturedepends on thorough researchand analysis of the objectives.
y
There is an imbalance in levels ofexpertise, investment, or assetsbrought into the venture by thedifferent partners.
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RecommendationRecommendation
Alternative Course No. 1
Providing promotional activities is the most effectivestrategy that will make an appeal to the market and will
surely give Mary Kay a share from the market. Usingthe tri-media will make an information that thebusiness is existing or is available in the market andthrough sampling, it will give the customer how quality
the product that the business is providing.
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ContingencyContingency
Unless otherwise alternative course of action 1 willnot be feasible, it might be recommended, alternativecourse of action 2, in which Mary Kay will conduct a
corporate social responsibility. We all know thatperforming CSR is not easy, it takes time and effort andit is very expensive, but in return, it will help a lot forthe business to be known in the market especially in
the community you are catering for your corporatesocial responsibility.