Everyday Sixlets Retail Overview

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Brand Overview

Sources: SweetWorks Financials, YTD through October

We are selling more Sixlets® than ever with no signs of slowing down!

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2011 2012 2013 Projected

+14.8%

14.5% CAGR

2011-2013

+14.3%

PR Programs, sampling programs and social media efforts are driving awareness and trial of Sixlets®.

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Sponsoring Family Events Across the US to Generate

Awareness of Sixlets®

Facebook Contests Driving Engagement with Core

Consumers

Success of our Celebration Sixlets® are generating awareness of the entire Sixlets® brand.

• Sixlets® are a huge part of the Celebration by SweetWorks® line which leverages the single color candy trend for parties, candy buffets & baking.

• National PR coverage is helping to spread the Sixlets® name: – Recent features include the Today Show, Fox News, Boston Globe, NBC, Yahoo! News,

ESPN and many many more!

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Sixlets® plays in perfectly with one of the top food trends of 2013!

• Percentage of adults trying to cut down or avoid Gluten reaches new high in 2013 per recent NPD study.– Not just for consumers who are Gluten intolerant the majority who

are choosing Gluten Free foods are doing so to simply eat healthier.

• Sixlets® always has been a great Gluten Free chocolaty treat!

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Almost 30%

of Adults Avoiding Gluten

29%

28%

27%

26%

25%

24%

% of Adults “trying to cut back/avoid

Gluten” in diet

2010 2011 2012

Source: NPD Dieting Monitor, March 2013

Partnering with Gluten-Free media outlets is increasing awareness among a key target.

• Partnership with Gluten-Free Living™ and various Gluten-Free bloggers allows us to speak directly to Gluten-Free consumer about Sixlets®.

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At only 30 Calories per 8-Ball Tube, Sixlets® are the perfect guilt-free indulgence!

8Confidential*Made in a facility that does not process nuts

Product Overview

Add the fast growing Sixlets® brand to your Count Goods section.

Sixlets® 1.75oz Pouches, 24ct• $0.56 List Price• $1.00 SRP• 44% Margin

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Our #1 Classic Sixlets® Format

• Gluten-free• Perfect for front-end or

checklane

Sixlets® Change Makers at multiple price-points to meet your needs.

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Sixlets® 20-Ball Tube, 48ct:• $0.11 List Price• $0.25 SRP• 56% Margin

Sixlets® 12-Ball Tube, 72ct:• $0.07 List Price• $0.15 SRP• 53% Margin

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• Gluten free• Perfect for “pick-me-up”

impulse purchases• Iconic tube format

consumers recognize

2 Great High

Margin Items!

Sixlets® Theatre Box & Milk Carton, perfect formats for entertainment destinations.

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Sixlets® Theater Box 3.5oz ,15ct• $.74 List Price• $1.19 SRP• 38% Margin

• Gluten free• Great for immediate

consumption• Perfect for sharing

Classic Brand in Classic

Formats!

Sixlets® Milk Carton 11.0oz, 24ct• $1.83 List Price• $2.99 SRP• 39% Margin

Peg Bags are a great way to cash in on the fast growing Sixlets® brand.

Sixlets® Peg Bag 4.0 oz 12ct:• $.72 List Price• $1.29 SRP• 44% Margin

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Now in 2

Different Sizes!

Sixlets® Peg Bag 6.0 oz 12ct:• $1.06 List Price• $1.79 SRP• 41% Margin

• Perfect for lunch boxes, candy jars, portion control snacking

• Delivers on key price point for moms buying snacks

NEW!

Sixlets® Laydown Bags are perfect for portion controlled snacking.

Sixlets® Laydown Bag 9oz 24ct:• 0.6oz Snack Pouches• $1.62 List Price• $2.59 SRP• 38% Margin

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Sixlets® Laydown Bag 4oz 12ct:• Classic 8-Ball Tubes• $0.72 List Price• $1.19 SRP• 39% Margin

Available in Tubes

or Pouches!

• Perfect for lunch boxes and candy jars

• Delivers on key price point for moms buying snacks

What is to Come in 2014

2014 will be another big year for Sixlets®!

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50th Anniversary

in 2014!

Brand Re-Launch

2nd Half 2014

More news to come starting February 2014!

Thank you! We are excited to partner

with you!