everyone can earn money with quality content
TRANSCRIPT
8/7/2019 Everyone can earn money with quality content
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Publishers, how can we help you?
Tuesday, 15 March, 2011
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Tuesday, 15 March, 2011
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Publishers look for monetization
beyond ads
Infinite content offer- mostly free
Contentcreators
don’t make aliving out of advertising
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Traffic &
Advertising
Revenue
Pay Wall
Revenue
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They are confronted with a difficult
business trade-off
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Subscription models irrelevant for 95%
of your audience
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Source: Nielsen Feb2010 – 52 countries, 27.000 interviews
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From movies to blogs, consumers
are ready to pay
Easy, instant, integrated, quality =
iTunes success story
Consumers are ready to pay for quality
content
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Payment models should better integrate
consumers’ expectations
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0%
10%
20%
30%
40%
50%
60%
Asia Europe MEA Latin A North A
Agree DisagreeSource: Nielsen Feb2010 – 52 countries, 27.000 interviews
Frictionless payment experience is
critical to convert consumersConsumer prefer to pay for
individual pieces of content
Question: I’d rather pay for individual pieces of
content instead of subscription
43%would be willing to
pay for content if the
payment system is
easy to use
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• Multiplication of Devices- Can’t use content across devices: Apple products, PC, TV, Android
Phones, eReaders
• Fragmented Web technologies
- Not compatible between web publication formats: Flash, iApps, pdf,Html5, eReaders, all generating significant operational costs for publishers
• Publisher centric Subscription models
- Each site (Newspapers, Video sharing, Photo sharing) has its own
solution, forcing the consumer in a long term relationship.
• Unfulfilled consumer needs
- They want “Pay as you go” models, stay in control, make it easy for them
Yet, too many barriers prevent easy
content monetization
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If the video is not loading, please click: http://cleeng.it/icne9X
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5 Unique Features
1. Publishers - Earn extra money
2. A frictionless user experience
3. An incredibly flexible solution
4. Incentivize loyal & social behaviors
5. The freedom to choose
Start making money in 10 minutes !
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Earn extra money !
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• Attractive revenue share model
- Publishers keep up to 90%
- Cleeng takes care of payment processing,
security, fees and taxes
• Incremental revenue stream
- Generate easily micro-transactions on top of your
current subscriptions and advertising revenues
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Frictionless user experience
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• Content available in 1-click instantly
- A unique patented solution that makes one-click
content monetization incredibly easy !
• A single account to reach 100's of publishers
- Registration through existing Facebook, Yahoo! or
Google accounts to access popular publications
• It works on all web-enabled devices
- PCs, Macs, Mobile phones, tablets, TVs and more…
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An incredibly flexible solution
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• A FREE plugin for your CMS- compatible with WordPress, Drupal, Brightcove and
major CMS through our API
• Protect & sell anything in-between 2 tags
- Nanopayments of 0.15cts to 19.99cts
• Works with all content types: text, video, images
- … and everything you can think of ;-)
- Check our API
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Incentivize loyal and social behaviors
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• Embedded social commission system
- So both publishers AND consumers can earn money when sharing content
• Convert frequent buyers into subscribers
- Unique Win-Win CRM program*
-* Available only if you generate more than 2000 transactions monthly
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The Freedom to choose
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• Multiple payment solutions available
- Uses trusted payment methods: PayPal,Google checkout, Visa, Mastercard, SMS
• Monetize, your way
- Define price, description, referral and whatvalue added content you protect
• An evolutive infrastructure- Designed to cope with the latest market
innovations
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Start making money in 10 minutes !
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1. Download 2. Register 3. Ready to sell
If the plugin is already available
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Features comparison
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Features CleengHome grown Pay
per article usingPayPal, Visa…
Paywall(Times)
Social
commissions(Flattr,Kachingel)
Smartly protect text, video, images & more ✔ ~ ✗ ✗
Frictionless 1 click ordering & instant access ✔ ✗ ✗ NA
Install plugin and ready to go 10 min weeks months 10 min
Keep traffic on your site ✔ ✗ ✗ ✔
Significant incremental revenues ✔ ~ ✗ ✗
Allow social commissions of readers ✔ ~ ✗ ✔
Search engine friendly ✔ ✗ ✗ ✔
Publishers stay in control of their monetization ✔ ✔ ✔ ✗
Smart analytics & best practice sharing ✔ ✗ NA NA
Monetization solution of the future ? To be proven To be proven To be proven To be proven
Try & Learn costs/risks Free ! Significant VerySi nificant
Free
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Cleeng : Flexible monetization
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Videos Pictures Graphics AppsTables Articles
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For publishers
Clear benefits for consumers &
publishers
• Incremental Earnings
• Frictionless user experience
• Flexible to use
• Robust infrastructure
• Start making money in 10’
For end users
• Single sign-on
• Pay-as-go for what you like
• Instant gratification
• Follows all your devices
• Collect social commissions
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A new way to monetize online content
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Nicolas Le Gall
SVP Sales & Business Development