everyone's kids, everyone gives webinar everyoneskids.o rg
TRANSCRIPT
Our Mission
Razoo is crowdfunding for causes. Named for an Australian coin of little value on
its own, until combined with many, Razoo powers small acts of giving that together
change the world.
Our Story
Event Date - September 16, 2014
Born one year earlier at TED Conference
Presented by a coalition of nonprofits and
forprofits
Goals
Mobilize hundreds of nonprofits, individual
fundraisers, and donors in 24 hours
Raise awareness through national PSA
Bolster ongoing efforts to fight child sex
trafficking in U.S.
Giving Day Facts
Razoo is the national leader in million-dollar Giving DaysLongest running, most tested platform$200M+ donations processed 1.2M nonprofits listed
Giving Day Facts
24-hour customer support for Giving DaysLowest rates: 4.9% per donation; no extra fees Hosting 25 Giving Days this season, including Everyone's Kids
Giving Day Results
Valley Gives
$2M; 20K donations
LoveUT GiveUT
$1.1M; 15K
donations
Milwaukee
Match Day
$3M; 9K donations
Is My Nonprofit Elligible?
Must be 501c3 nonprofit in good standing with IRS
Must create a project that directly contributes to fighting child sex trafficking in U.S.
Can have operlapping mission (i.e. women's shelters, educational programs, domestic violence prevention,etc.) or work entirely on the issue
What About Individuals?
Individuals are encouraged to create fundraising pages on behalf of a nonprofit
Must be on behalf of a project that directly contributes to anti-child sex trafficking in U.S.
Funds raised will be sent to nonprofit directly; no disbursments to individuals
How Do I Register?
Everyoneskids.org
Click 'Register'
Complete the formEmail confirmation sent within 2-3 business days
That's it!
Use Cause Setup Box
'Tell Your Story'
Include suggested donation amounts
Upload videos, images w/captions
Use Cause Setup Box
Create a thank you message and video
Display any event-specific matching grants
Use 'Share' tab to post to social media
Tell Your Story
What's your project's mission? How do you carry it out? What are the results?
Use 'Edit' tab to write your full description
Click green 'Save' button
Suggested Donations
What impact will a donor's gift make?
Highlight the value of a donor's investment in your project
Set clear financial goals
Images and Videos
Select a thumbnail image
Use captions to create an engaging story
Upload videos from YouTube or Vimeo only
Images are powerful
Thank Your Donors
Thank donors 2x > ask for donations
Engage donors with a thoughtful note; emailed with donor's tax receipt
Upload thank you video for special touch
Share Your Page
Use 'Share' tab to promote your page on social media
Encourage social shares
Use QR codes at live events
Manage Donations
We email you each time a donation is processedView donor information on 'Donations' tab; download report to Excel Donations released to nonprofits on: 10th of month (checks mailed); 10th and 25th (direct deposit)
Display a Matching Grant
Match does not need to be completed on Razoo
Orange X2 match icon appears on your page and in search results
Tracks progress as donors give
Online Fundraising Tips
Have clear goals and make clear asks
Use quality images and videos
Map out an Editorial Calendar to organize
outreach
Engage loyal supporters as fundraisers
Be creative and think out-of-the-box
Host a live event in your community on Sept
16th
Resources
Nonprofit Toolkit: everyonegives.org
YouTube.com/RazooGivingsupport.razoo.com
[email protected]+202.800.1618