everything i needed to know about recruiting, i learned ... · recruitdc* may*2014*...
TRANSCRIPT
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&1&
Everything I Needed to Know About Recruiting, I Learned From Tina Fey
www.recrui4ngtoolbox.com*
Who Is This Matt Grove Guy?
15+&Years&in&HR/Recrui-ng&&Former&Corporate&Recrui-ng&and&Sourcing&Leader&&Consultant&and&Coach&&Student&of&WHY*&Previous&Life&on&Stage&
Principal*Consultant*with*Recrui4ng*Toolbox**
@mattgrove
2&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&2&
Consultant:&Recrui-ng&and&Sourcing&Strategy,&Training,&&&&&&&&&&&&&Data&Visualiza-on,&Process&Improvement&
What Does He Do?
!
@mattgrove
3&
My Goal For Today
&Help&you&win&in&your&job!&
4&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&3&
Candidate Engagement
Isn't&about&finding&people&
It&is&about&engaging&skilled&professionals&with&messages&that&
maWer&to&them&and&moving&&them&along&an&interest&scale&&
5&
How Do We Know Where We Stand?
A&quick&test&for&candidate&engagement&
87%&!
!&
&!&
Guide&/&Influence&Candidate&Decisions&✪&&&&&&&&
Candidate*Engagement*
Business*Impact*
&&! &&Can't&Find&Them&
Iden-fy&Quality&Candidates&
Have&a&Candidate&Conversa-on&
Build&Rela-onships&
6&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&4&
Why Most of Us Struggle
Three&big&piballs&of&candidate&engagement&
• Don't&know&the&details&of&the&work&• Not&calibrated&with&hiring&team&Prepara-on&
• Heavy&requisi-on&loads&• Doing&more&with&less&Time&
• Not&customized&or&personalized&• Requests&a&resume&Message&
7&
Recruiting Today
Tools&are&great,&but&it's&about&engagement&
17&Average&minutes&per&
month&spent&on&LinkedIn&by&nonfrecruiters&
94&%&of&recruiters&&
ac-vely&source&on&LinkedIn&
&&&&&
36&%&of&job&seekers&ac-ve&on&LinkedIn&
&8&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&5&
What Is Improvisation?
Textbook&defini-on&of&improvisa-on&
[imfprovfuhfzeyfshuhn]&&
To&compose,&uWer,&execute,&&&&&&&or&arrange&anything&extemporaneously&
9&
What Is Improv?
My&favorite&defini-on&
"The&art&of¬&knowing&what&the&hell&you're&going&to&say&or&do&and&being&perfectly&okay&with&that."&
&
f Mick%Napier%Director%and%Improv%Ar4st%
10&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&6&
Masters of Improv
Comedy&
11&
Masters of Improv
Comedy&
12&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&7&
Masters of Improv
Jazz&
13&
Masters of Improv
Everything&
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RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&8&
Masters of Improv
Comedy,&Wri-ng,&Teacher&
15&
What Improv Work Taught Me
It's¬&about&what&I&originally&thought&
Myths&
• I&have&to&be&funny&• I&should&just&wing&it&• I&have&to&be&born&with&it&• I&have&to&get&it&right&• It's&about&me&
Reali-es&
• Be&AUTHENTIC&• PREPARE&like&crazy&• LEARN&fast&&&constantly&• ACT&boldly&• Make&OTHERS&look&good&
It's*all*about*authen4cally*telling*a*story*on*the*spot*16&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&9&
Tina Fey's Improv Rules
There&are&only&four&rules&to&remember&
YES& YES,&AND…&
MAKE&STATEMENTS&
NO&MISTAKES&
17&
Tina Fey's Rule 1 - YES
Treat&NO&as&a&last&resort&
18&
Openness&to&new&ideas&=&RESPECT&
Welcoming&ideas&=&CHANCE&FOR&DIALOGUE&
Invi-ng&other&points&of&view&=&RELATIONSHIP&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&10&
Tina Fey's Rule 2 – YES, AND…
We&should&agree&and&contribute&
19&
Connect&&• To&what&was&just&said&
• Be&proac-ve&listeners&
Improve&• Add&info&or&ques-ons&
• Get&specific&and&learn&
Create&• Offer&insight&and&value&
• A&new&idea&or&product&
Tina Fey's Rule 3 – MAKE STATEMENTS
The&right&ques-ons&only&go&so&far&
20&
Don't&Ques-on& • Say&it&and&Stand&Behind&It&
Don't&2nd&Guess&
• Have&Confidence&
Own&It&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&11&
Tina Fey's Rule 4 – NO MISTAKES
Embrace&unexpected&opportuni-es&
21&
10 Real Ways We Can Use Improv
To&engage&people&in&a&meaningful&way&
Be&Authen-c& Prepare&Like&Crazy&
Learn&Fast&&&Constantly& Think&Faster&
Act&Boldly& Make&Others&Look&Good& Get&Specific&
Connect&to&What&Was&Just&Said&
Give&More&Than&We&Take&
Raise&the&Stakes&
22&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&12&
Be Ready For Anything
Candidates&have&tons&of&informa-on&
Outsourcing*Opinion**
Candidates&who&have&no&frame&of&reference&for&an&opinion&will&look&to&see&what&others&say&
&&
Track&conversa-ons&and&be&ready&to&discuss&
23&
Know Your Audience
What&actually&mo-vates&top&talent?&
SA*
Esteem*
Love/Belonging*
Safety*
Physiological*
Maslow’s*Hierarchy*of*Needs*
Self*Actualiza4on*
24&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&13&
Tell Stories That Resonate
All&good&stories&have&some&key&elements&
STORY&Passion&
Person&
Quest&Aha&
Moment&
New&Chapter&
25&
The Power of Storytelling
How&some&of&the&best&do&it&
Once&upon&a&-me&there&was&_____.&Every&day,&_____.&One&day&_____.&Because&of&that,&______.&&Because&of&that,&______.&Un-l&finally,&_______.&
26&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&14&
The Company Story
How&do&we&tell&it?&
Tell&the&company's&journey…&
Its&impact&on&all&employees…&
Its&impact&on&an&individual…&
The&opportunity&for&this&new&hire&
Passion&
Person&
Quest&
Aha&
New&Chapter&
STORY&
27&
The Candidate's Story
Get&specific&details&about&key&elements&
Areas&of&Exper-se&
Current&Challenges&
Current&Projects&
Passions& Goals&Favorite&
Problems&to&Solve&
28&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&15&
Happy Accident
The&story&we&stumble&upon&together&
Company&1& Personal&2& Job&3&
What's&the&vision,&the&opportuni-es&
for&growth?&
What's&the&cri-cal&impact&of&this&job&and&projects?&
Help&them&achieve&their&goals,&WIIFM?&
29&
Secrets of the Best Cold Callers
Hint:&It&isn't&cold&at&all&
Prepared&
Personalized&Message&
Smart&Statements&&&Ques-ons&
Proac-ve&Listeners&&
Weave&Stories&Together&30&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&16&
We Engage People to Build Relationships
Engage&people&where&they&are&and&build&
• No&crappy&generic&-tles&• Pique&their&interest&• Personalize&to&their&work&and&interests&Email&
• Research&them&before&calling,&look&for&2&way&fits&• An-cipate&objec-ons&and&listen&closely&• Focus&on&top&mo-vators&
Phone&
• All&team&members&know&great&stories&to&share&• Organized&and&candidate&focused&• Listen,&clarify,&build&the&story&together&In&Person&
31&
What Trust Really Is - A CEO's View
How&do&we&build&it?&
&& Trust&
&& &&
Compassion*/*Interest*
Competence*
"Anything*less*than*the*top*right*quadrant*is*a*failure.*You*have*to*be*competent*and*compassionate,*and*people*need*to*know*that*in*record*4me."**
W*Chicago*area*CEO*
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RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&17&
The Real Currency of Recruiting
A&measure&worth&billions&of&dollars&
Reputa4on*Capital*=*Trust***Time*
Emo4onal*Bank*Account:***Deposits&Build&Trust&&Withdrawals&Reduce&Trust&&Concentrate&on&making&meaningful&deposits&and&limi-ng&withdrawals&
33&
The Real Currency of Recruiting
Recrui-ng&keys&to&Reputa-on&Capital&
&&
Honesty&
Integrity&
Transparency&
Commitment&34&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&18&
Where We've Been In The Last Hour
We've&covered&a&lot&of&ground&
4&Rules&From&Tina&Fey&
10&Improv&Lessons&For&Recrui-ng&
Top&Talent&Mo-vators&
Storytelling&Like&the&Best&
Trust&and&Reputa-on&
35&
Respect.*Create.*Contribute.*Adapt.*
How Do We Do This In The Real World?
Try&these&and&let&me&know&how&it&goes!&
Be&Authen-c& Prepare&Like&Crazy&
Learn&Fast&&&Constantly& Think&Faster&
Act&Boldly& Make&Others&Look&Good& Get&Specific&
Connect&to&What&Was&Just&Said&
Give&More&Than&We&Take&
Raise&the&Stakes&
36&
RecruitDC*May*2014*
©2014&Recrui-ng&Toolbox,&Inc.&www.Recrui4ngToolbox.com&& Page&19&
Thank You!
Let’s*Connect!**Ma\*Grove*Principal&Consultant&Recrui-ng&Toolbox&www.recrui-ngtoolbox.com&&@maWgrove&www.linkedin/in/maWgrove&
Good*luck*on*your*recrui4ng*journey,*the*ul4mate*improv*ac4vity*in*business!*
www.recrui4ngtoolbox.com* 37&