everything speaks debra cross everything speaks fall 2011
TRANSCRIPT
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Everything Speaks
Debra CrossEverything SpeaksFall 2011
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What this is not
• Image consultation• Personal stylist session• Judgment about personal choices
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What this is
• A chance to renew and refresh your message• A reminder about your institution’s message
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Agenda
• Your brand• The value of deportment• Your telephone demeanor• Your electronic brand• The visual reflection of you
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Defining Your Brand
• Describing your authentic self• Representing your institution• Delivering the message
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7/60
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On the Phone
Most people remember
only
10% of what they hear
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On the Phone• Equipment– Headset, hand held, conference/speaker
phone• Have information at hand• Would it help to stand?• Be engaging• Clarify acronyms & jargon• Update your voicemail message• Respond to messages• Leave voicemail messages cleanly & clearly
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The art of conversation
• What gets in the way?• Generational challenges & opportunities• Focus on the issues• Listen• What are detractors?• Why does your voice matter?
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Voice
• How does voice sell your message?– Conversational tone– Volume– Vocabulary– Clarity– Uptalk
“The words you choose to say something are just as important as the decision to speak”
- Unknown
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Email• Understand your institution’s standards– Font/color with professional settings– Skip text talk
• Is this message right for email?– What is the purpose?– Is it effective?
• Think about your recipient– Would I say this to the person’s face?
• Specific subject line• Use recipient’s name
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Step away from the keyboard!• All caps• Be prudent with personal• Sloppy• Jokes• Loooong email messages• Overly shared• Overly bounced• Reply all• Angry• Gossip/critical/complaining• A dodge• Sarcasm• Forwarding without permission
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Internet Identity
• How do you want to be perceived?– Professional– Personal
• Monitor your own name• Monitor photos• Manage your privacy settings carefully• You don’t need to share everything
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Most people remember80%
of what they see
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Appearance in dress
Not to be underestimated
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Appearance in dress
• Doesn’t have to break the bank– Be practical• Consider multiple combinations• Pre-set options
• Know your institution’s dress code• Be appropriate – consider your setting• Casual days
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Can’t go wrong
• Appropriate– Setting– Age– Task
• Fit – a tailor can be your best friend• Pressed• Updating doesn’t have to be “trendy”• Care for your clothes• Grooming• Tattoos & piercings• Authentic
Don’t forget shoes and accessories
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Be authentic
• Radiate confidence, credibility, competence• Highlight your best self• Don’t let your appearance get in the way of
your message
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Resist!
• Poor fit• Worn out clothing• Logo tee shirts• Overuse of perfume/cologne• Baseball caps• Head to toe trends• Casual wear• Break lines where they shouldn’t be• Too revealing• Beach wear• Shear or overly clingy attire
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Do!
• Dress for the job that you want; not the one you have
• Rather than choosing based on how your feel, choose how you want to feel
• Have a professional photo taken
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• Remember –You own your brand–You’re sending your message and that
of your institution–You can be a leader
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Thank you!
Questions?
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Sources
• Working World 101, Bridget Graham & Monique Reidy, 2009• Face To Face – How to reclaim the personal touch in a digital world, Susan
RoAne• Dress Your Best, Clinton Kelly & Stacy London, 2005• Emily Post’s Etiquette, Peggy Post• Blogs.hbr.org• Online.wsj.com• Jobs.aol.com• Amomknowsbest.com• Golocalprov.com