everything you ever wanted to know about keyword research (and probably a few things you...
TRANSCRIPT
![Page 1: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/1.jpg)
EVERYTHING YOU EVER WANTED TO KNOW ABOUT KEYWORD RESEARCH(AND PROBABLY A FEW THINGS YOU DIDN’T).
SARAH PATZERDIGITAL STRATEGIST & PARTNER, KICK POINT@SARAHELIZA_BEST#WCYEG
![Page 2: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/2.jpg)
KEYWORDS! KEYWORDS! KEYWORDS!
SARAH PATZERDIGITAL STRATEGIST & PARTNER, KICK POINT@SARAHELIZA_BEST#WCYEG OR #WCYEG2013
![Page 3: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/3.jpg)
Who am I?
![Page 4: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/4.jpg)
I’M SARAH.
![Page 5: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/5.jpg)
I’M FROM KICK POINT.
![Page 6: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/6.jpg)
I DO KEYWORD STUFF.
I’M PASSIONATE ABOUT KEYWORDS.
![Page 7: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/7.jpg)
What are keywords and why are they important?
![Page 8: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/8.jpg)
Keywords: terms that people search for that are relevant to your industry, products, services, and/or website.
![Page 9: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/9.jpg)
KEYWORDS COMMUNICATE WITH ROBOTS AND PEOPLE.
![Page 10: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/10.jpg)
THERE’S NO SUCH THING AS A KEYWORD STORE.
![Page 11: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/11.jpg)
DON’T PICK KEYWORDS RANDOMLY.
![Page 12: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/12.jpg)
YOU WANT TO BE SUCCESSFUL.
![Page 13: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/13.jpg)
YOU NEED A SHARED VOCABULARY.
![Page 14: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/14.jpg)
DON’T NEED THAT RESEARCH?
![Page 15: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/15.jpg)
How do you find keywords?
![Page 16: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/16.jpg)
MAKE A LIST.
Products, services, and other important things.
![Page 17: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/17.jpg)
CHOOSE A KEYWORD TOOL.
![Page 18: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/18.jpg)
NEED ALL THE KEYWORD IDEAS?
Use the first option.
![Page 19: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/19.jpg)
GET LOTS OF KEYWORD IDEAS. JUST DON’T HIT ENTER.
![Page 20: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/20.jpg)
LOADS OF KEYWORD DATA.
![Page 21: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/21.jpg)
JUST A LITTLE SEARCH VOLUME?
Use the second option.
![Page 22: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/22.jpg)
BABY, USE THAT ENTER KEY.
![Page 23: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/23.jpg)
TINY BIT OF KEYWORD DATA.
![Page 24: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/24.jpg)
How do you use keywords?
![Page 25: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/25.jpg)
Specifically: on-site optimization, social optimization and outreach, content creation, and paid advertising.
![Page 26: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/26.jpg)
But Sarah, this is WordCamp.
![Page 27: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/27.jpg)
WORDPRESS SEO PLUGIN
![Page 28: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/28.jpg)
SEO JUST GOT REALLY SIMPLE.
![Page 29: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/29.jpg)
DOING IT RIGHT?
![Page 30: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/30.jpg)
MORE ADVANCED THINGS!
If you’re a masochist, Dana’s WordCamp 2011 presentation covered the Yoast plugin in even more technical detail: http://bit.ly/1dqDZQh
![Page 31: Everything You Ever Wanted to Know About Keyword Research (And Probably a Few Things You Didn't)](https://reader031.vdocument.in/reader031/viewer/2022031710/55d085efbb61ebe83e8b465b/html5/thumbnails/31.jpg)
THANK YOU!
TWEET:@SARAHELIZA_BESTVISIT US:KICKPOINT.CA