everything you ever wanted to know about social media but were afarid to ask

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Everything You Ever Wanted to Know About Social Media But Were Afraid to Ask Mark Gibbs [email protected]

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Page 1: Everything you ever wanted to know about social media but were afarid to ask

Everything You Ever Wanted to Know

About Social Media But Were Afraid to

AskMark Gibbs

[email protected]

Page 2: Everything you ever wanted to know about social media but were afarid to ask

What We Will Achieve

• We’ll look at the BIG picture of social media

• We’ll look at what it means to government

• We’ll stay at 50,000 feet

Page 3: Everything you ever wanted to know about social media but were afarid to ask

But First Tell me …

Page 4: Everything you ever wanted to know about social media but were afarid to ask

How Well Do You Understand Social Media?

Are You Using Social Media Personally?

Professionally?

Organizationally?

Page 5: Everything you ever wanted to know about social media but were afarid to ask

TheBIGPictureThe

BIGPicture

Page 6: Everything you ever wanted to know about social media but were afarid to ask

Why?

Page 7: Everything you ever wanted to know about social media but were afarid to ask

Connection

Page 8: Everything you ever wanted to know about social media but were afarid to ask

Simplicity

Page 9: Everything you ever wanted to know about social media but were afarid to ask

Immediacy

Page 10: Everything you ever wanted to know about social media but were afarid to ask

Where?

Page 11: Everything you ever wanted to know about social media but were afarid to ask

Personal

Page 12: Everything you ever wanted to know about social media but were afarid to ask

Local

Page 13: Everything you ever wanted to know about social media but were afarid to ask

Regional

Page 14: Everything you ever wanted to know about social media but were afarid to ask

National

Page 15: Everything you ever wanted to know about social media but were afarid to ask

Global

Page 16: Everything you ever wanted to know about social media but were afarid to ask

Mobile

Page 17: Everything you ever wanted to know about social media but were afarid to ask

Business

Page 18: Everything you ever wanted to know about social media but were afarid to ask

News

Page 19: Everything you ever wanted to know about social media but were afarid to ask

Entertainment

Page 20: Everything you ever wanted to know about social media but were afarid to ask

Social

Page 21: Everything you ever wanted to know about social media but were afarid to ask

Roots

Page 22: Everything you ever wanted to know about social media but were afarid to ask

Email

Page 23: Everything you ever wanted to know about social media but were afarid to ask

BBS / Chat Rooms

Page 24: Everything you ever wanted to know about social media but were afarid to ask

Instant Messaging

Page 25: Everything you ever wanted to know about social media but were afarid to ask

Texting

Page 26: Everything you ever wanted to know about social media but were afarid to ask

When?

Page 27: Everything you ever wanted to know about social media but were afarid to ask

24/7/365

Page 28: Everything you ever wanted to know about social media but were afarid to ask

Now

Page 29: Everything you ever wanted to know about social media but were afarid to ask

What?

Page 30: Everything you ever wanted to know about social media but were afarid to ask

Personal

Page 31: Everything you ever wanted to know about social media but were afarid to ask

Tribal

Page 32: Everything you ever wanted to know about social media but were afarid to ask

Cultural

Page 33: Everything you ever wanted to know about social media but were afarid to ask

Political

Page 34: Everything you ever wanted to know about social media but were afarid to ask

Professional

Page 35: Everything you ever wanted to know about social media but were afarid to ask

How?

Page 36: Everything you ever wanted to know about social media but were afarid to ask

Channels

• eMail• Newsletters• Microblogs • Blogs• RSS feeds• BBS-style• Mobile (inc. pads)

• Social bookmarking• Reputation services• Lifestreams• Niche networks• Location services• Event scheduling• Group/team support

Page 37: Everything you ever wanted to know about social media but were afarid to ask

WordPressAs of November 2010:

– Reached 1,000,000 mobile usershttp://en.wikipedia.org/wiki/Twitter

– 32 million WordPress publishers – 15.1 million blogs hosted on

WordPress.com – 17.4 million active installations of the

WordPress.org softwarehttp://en.wordpress.com/stats/

Page 38: Everything you ever wanted to know about social media but were afarid to ask

WordPressAs of November 2010:

– 260 million people worldwide visit one or more WordPress.com blogs every month

– They view over 2.3 billion pages on those blogs each month

http://en.wordpress.com/stats/

Page 39: Everything you ever wanted to know about social media but were afarid to ask
Page 40: Everything you ever wanted to know about social media but were afarid to ask

Facebook• More than 500 million active users • 50% of active users log on to

Facebook [in] any given day • 700 billion minutes per month are

spent on Facebook

http://www.facebook.com/press/info.php?statistics

Page 41: Everything you ever wanted to know about social media but were afarid to ask
Page 42: Everything you ever wanted to know about social media but were afarid to ask

LinkedIn

• Over 80 million registered users• Spans more than 200 countries• Available in English, French, German,

Italian, Portuguese and Spanish.• 21.4 million monthly unique U.S.

visitors and 47.6 million globally

http://en.wikipedia.org/wiki/LinkedIn

Page 43: Everything you ever wanted to know about social media but were afarid to ask
Page 44: Everything you ever wanted to know about social media but were afarid to ask

YouTube

May, 2010 - http://www.viralblog.com/research/youtube-statistics/

Page 45: Everything you ever wanted to know about social media but were afarid to ask
Page 46: Everything you ever wanted to know about social media but were afarid to ask

Twitter• Currently estimated 190 million

users• Users generating 65 million tweets a

day • Handles over 800,000 search queries

per day• The "SMS of the Internet.“

http://en.wikipedia.org/wiki/Twitter

Page 47: Everything you ever wanted to know about social media but were afarid to ask

@quistuipater

Page 48: Everything you ever wanted to know about social media but were afarid to ask
Page 49: Everything you ever wanted to know about social media but were afarid to ask

ButWAIT!There’sMORE!

Page 50: Everything you ever wanted to know about social media but were afarid to ask
Page 51: Everything you ever wanted to know about social media but were afarid to ask

So?What Does This Do

For Local Government?

Page 52: Everything you ever wanted to know about social media but were afarid to ask

Or Maybe …What Can and Will This Do For and To Local Government?

Page 53: Everything you ever wanted to know about social media but were afarid to ask

SupportTransparency

Page 54: Everything you ever wanted to know about social media but were afarid to ask

Simplify Processes

Page 55: Everything you ever wanted to know about social media but were afarid to ask

ReduceCosts

Page 56: Everything you ever wanted to know about social media but were afarid to ask

Support NewServices

Page 57: Everything you ever wanted to know about social media but were afarid to ask

ImproveCivic

Engagement

Page 58: Everything you ever wanted to know about social media but were afarid to ask

ImproveStaff

Engagement

Page 59: Everything you ever wanted to know about social media but were afarid to ask

ImproveCommunication

s

Page 60: Everything you ever wanted to know about social media but were afarid to ask

‘Cause its not just about social

media …

Page 61: Everything you ever wanted to know about social media but were afarid to ask

It’s about how you think about communicating.

Page 62: Everything you ever wanted to know about social media but were afarid to ask

Collaboration Principle:collaboration increases efficiency &

effectiveness

Collaboration

March 23, 2009

NOT REALLY

NOT REALLY

Page 63: Everything you ever wanted to know about social media but were afarid to ask

So, What Are You Going to

Do?

Page 64: Everything you ever wanted to know about social media but were afarid to ask

Understand Your Channels

• eMail• Newsletters• Microblogs • Blogs• RSS feeds• BBS-style• Mobile (inc. pads)

• Social bookmarking• Reputation services• Lifestreams• Niche networks• Location services• Event scheduling• Group/team support

Page 65: Everything you ever wanted to know about social media but were afarid to ask

And Then Ask …

• What can you handle?• What do you want to achieve?• What resources do you have?• Can you manage those resources?• What can you measure?

Page 66: Everything you ever wanted to know about social media but were afarid to ask

Have We Got Another

Eight Hours?

Page 67: Everything you ever wanted to know about social media but were afarid to ask

Thank you.Mark Gibbs

[email protected]

Page 68: Everything you ever wanted to know about social media but were afarid to ask
Page 69: Everything you ever wanted to know about social media but were afarid to ask

Analyzing Sentiment

http://www.openamplify.com/

•The Twitter Search API

•The OpenAmplify API; a linguistic analysis engine offered as a Web service.

Page 70: Everything you ever wanted to know about social media but were afarid to ask

Search Twitter for a term

Submit search result to OpenAmplify

Graph Results

Extract sentiment “signals”

Page 71: Everything you ever wanted to know about social media but were afarid to ask

http://gibbs.com/guii/sentimeter.html

Page 72: Everything you ever wanted to know about social media but were afarid to ask

Next Steps

• Reimplement in Runtime Revolution and or Alpha Five

• Add multiple search term support• Add alerts• Add collaborative analysis• Add server-based analysis

Page 73: Everything you ever wanted to know about social media but were afarid to ask

Thank you.Mark Gibbs

[email protected]