everything you were afraid to ask about digital marketing
DESCRIPTION
Presentation delivered by Colin Hetherington of Zoo and Piaras Kelly of Edelman on 15 April 2009. Practical guide on how to effectively use digitial marketing tools like Twitter, Facebook or Blogs.TRANSCRIPT
Everything you were afraid to ask about Digital Marketing...
For Discussion
1. Blogs
2. Twitter
3. Social Networks
4. YouTube
5. Mobile
6. Integrating Digital
7. Emerging Digital Trends
The Emperor’s New Clothes - 5% / 3% / Ted McConnell
• 4,000,000 articles on Wikipedia• 100,000,000 videos on Youtube• 200,000,000 blogs worldwide• 24% of Irish consumers read blogs• 1,000,000 Bebo Irish users• 447,580 Facebook Irish users• One of the highest video games console
penetration rates in the world • 122% mobile penetration rate• 2.2 million Irish consumers using online
banking
Blogs
Blogs - Influence Media
Blogs - Putting a Face on Your Company
Blogs - Rank high on Google
Blogs - Tap into Communities 2007
6 ways to use Twitter
2. Spreading ideas - TweetDeck.com - @zoodigital - www.someonewouldlovesome.com
SAMPLE IMAGESAMPLE IMAGE
3. Listening - Twitter Search - www.twist.flaptor.com
SAMPLE IMAGESAMPLE IMAGE
4. Direct line
direct linedirect line
5. Answer Desk - The Big Switch
6. Live updates - www.twitter.com/rtebudget2009 / @fiannafailparty
Social Networks
Bebo - Tapping into Communities / Listening - Bring Back Wispa
Bebo - Consumer Interface
Facebook - Applications - Whopper Sacrifice
Social Networking Promotions - O2
Youtube.com
1. In video overlays
2. Brand Channels - http://www.youtube.com/user/2008NeverGiveUp
2. Brand Channels - Nature Valley
3. Annotations - http://www.youtube.com/watch?v=HoOCiaxIZF4&fmt=18
4. Unique Brand Experiences - http://www.youtube.com/experiencewii
5. Deeper Insights
5. Deeper Insights
SAMPLE IMAGESAMPLE IMAGE
5. Deeper Insights
Integrating Digital - Collaboration / Creation / Connecting
Integrating Digital - Collaboration
Integrating Digital - Collaboration - FIAT - http://awards.akqa.com/Awards2008/IAB/Fiat_eco_Drive/default.html
SAMPLE IMAGESAMPLE IMAGE
Integrating Digital - Creation - PTSB
Integrating Digital - Creation - Carling
Integrating Digital - Connect people
Emerging Digital Trends
1. Life-tracking - www.daytum.com
2. Live video broadcasting - www.ustream.tv
SAMPLE IMAGESAMPLE IMAGE
3. Augmented Reality - http://ge.ecomagination.com/smartgrid/#/augmented_reality
4. In-video e-commerce - Nike
5. No more websites! Skittles.com / Moherman.ie
Summary
Rules of Engagement
1. Participate, Participate, Participate
2. Take A Pragmatic Approach
3. Invest For The Long Term – Think About Content
4. Understand How Consumers Use Tools
5. Listen and Leverage Existing Communities
6. Relax
Thank you.• Piaras Kelly
• Edelman
• www.pkellypr.com/blog
• www.twitter.com/pkellypr
• MSN: smiaras
• Skype: smiaras
• 353 1 6789333
Colin Hetherington
Zoo Digital
www.zoodigital.ie
www.twitter.com/zoodigital l
MSN: colhetherington
Skype: colhetherington
353 1 4727012