EVITAMalta Seminar Introduction

Hatzakis Ilias

Project Manager

GRNET

EVITA e-Tutor Malta seminar 15/03/2010

EVITA – INTERREG IVC

Exchange, Valorisation and Transfer of regional best practice policy measures for SME support on IT and e-business Adoption

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Why EVITA?

EVITA main rationale

LISBON STRATEGY: stimulation of SMEs for IT and e-business

Necessity of exchange

3 types of partners

Malta, March 15th, 2010

a world in transmission: the economic crisis/ especially new members Current and future technology trends new business models/ globalization Open gov data/ e-government/ e-participation

…finally:

…But then also … …we already live IN the cloud…(a social cloud)

More than 400 million active users/ 50% active

Average user sends 8 friend requests per month

Average user spends more than 55 minutes per day

More than 500,000 active applications currently on Facebook Platform

Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect

Big multinational firms create special SM departments

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building social media campaigns for companies

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measures and ranks your social influence online

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EVITA detailed objectives1. Exchange and elaborate “best practice” policy measures between all partners

2. Transfer and disseminate those policy measures to Policy Makers and SMEs in the targeted regions

3. Improve the effectiveness of regional development policies in the area of ICT use and e-business for SMEs in the targeted regions

4. Improve the training capacity of staff of the partner institutions

5. Establish a stable human network between competent organizations/bodies aiming at promoting e-business and e-learning practices 

6. Raise awareness of Policy Makers regarding the importance of e-business for the growth and job creation

7. Highlight the importance of e-learning and tele-learning techniques

8. Provide the targeted regions with tangible and practical tools for implementing e-business training strategies for SMEs and the adequate trained staff that could act as accelerators and multipliers of training policy measures

9. Publish and disseminate a “best e-business policy measures practice guide” to a wider area

10. Improve the e-learning tools and methodologies addressed to SMEs

11. Create adequate and up-to-date multilingual training content for local SMEs of the targeted regions

12. Enhance the vocational training of SMEs in the use of online services, so that SMEs can take advantage of ICT and become more competitive in the knowledge economy

13. Contribute to the local employment

14. Bridge the digital divide inside the European Territory

15. Improve interregional cooperation

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C1

C2

6 Study visits

C3

5 Policy Maker

Workshops

C4

1 e-

tuto

r se

min

ar

5 SME seminars

10 Dissemination events

6 Consortium meetings

Mar

09

Jul 09

Sep 10

Oct 10

Oct 09

May 11

Nov 09

Oct 09 Oct 09

Nov

10

Jul 1

1

6 Project Reports & Payment Claims

The e-learning platform

A multilingual, interactive and user-friendly e-learning platform enriched with the training content. It is a strategic choice to focus on technology enhanced professional learning, having in mind that in the very close future, the technological possibilities, especially mobile and broadband solutions, will change today's learning scenarios and that the provision of e-learning services will grow substantially, to satisfy the growing demand of professionals in SMEs.

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Modular object oriented dynamic learning environment

Content and activities blended together/ social constructionism pedagogy

Resources: pages/ links to documents/ 100ds of learning activities/ screencasts

Ability to collaborate with students/ look at their activity logs/ give feedback etc..

Blogs-wikis-forums/ videos/ collaborative communication

Evaluation

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Component 4: Tools and implementation

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5 S

ME

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inar

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Oct

09

Nov 10

Oct

09

Local content

Describe local best practices, e-services, particularities, legal issues, local needs

Use various resources from – Youtube– Slideshare– Screencasts– Podcasts– Web links

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The study on the impact of e-learning to SME competitiveness

The study will address the need to transform lifelong learning by leveraging ICT and highlight how e-learning can positively affect the adoption rate, especially by SMEs, where indeed can lead to cost savings through better utilization of users' time, efficiencies in personnel resources as well as reductions in physical requirements

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SEMINAR OBJECTIVES

To create a task force of e-tutors, coming from the EVITA regions, by training them on:

the use of the EVITA e-learning platform techniques and practices of e-business, digital marketing and SEO to be

transferred to local SMEs in local seminars

based on:

the SME training content on e-business, Awarded best training practices in Europe

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The training content

A training content on e-business and the benefits to SME competitiveness. This content aims at improving managerial understanding and skills in e-business by entrepreneurs, based on best practices, local e-government services and is written in easy “business” language.

Basic IT knowledge for SMEs, Introduction to e-business models and practices The digital marketing plan Techniques for attracting visitors to a website Techniques that convert visits into business contacts Techniques that convert business contacts into customers Techniques that create loyalty and develop customers

SME Seminars The pilot implementation of the best practice policy measures will take

place through targeted SME seminars (at least 30 SMEs). In each targeted region, one of the methodologies studied in the study visits will be applied, the one chosen by the “beneficiary” partner. The “e-tutors” will have an important role, using the EVITA training content through the EVITA e-learning platform, and the methodologies delivered during the e-tutors seminar in Malta.

Additionally, in one case (Bulgaria), there will be experimentation on tele-learning technologies and methodologies in order to reach SMEs in remote areas, with low cost and high efficiency. The seminar will be delivered from Sofia to a number of different locations in Bulgaria, through the Bulgarian network of tele-centers. The deployment of this tele-seminar will be web-transmitted and video-recorded, so that the methodology is disseminated to all other interested regions.

SME Seminars

At least 30 SMEs Duration: case by case/ at least 10h SME selection Deployment scenario Local language Choice of premises, personal computers

General

Make use of the platform before and after the seminar

Make use of the EVITA platform

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Hatzakis Ilias

Project Manager

GRNET

EVITA e-Tutor seminar, Malta 15/03/2010

Let’s all have a great seminar!!!

Thank you