evoke style guide

8/12/2019 Evoke Style Guide

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P U B L I C A T I O N N A M E

W H Y E V O K E ?

T R I M S I Z E

C O N C E P T

D E S I G N T E A M

Evoke Magazine

Our magazine focuses on human interaction with the naturalenvironment and how that evokes creativity in art and design.

8.5 x 11

This magazine aims to showcase innovative art and design that hasbeen influenced by our natrual environment that encourage a shiftin human behavior. The content goes beyond promoting awarenessabout the environmental issues and instead focuses on the progressive

ways people are inte ract ing and incorperating n ature into peopleslives. Other magazines that would bookend this magazine would beGreensource, Architectural Digest, and Popular Mechanics.

Alex AndersonSally CarmichaelDrue Davis (art director)Keene Niemack


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E C O L O G Y Ecology is the branch of science that studieshow people or organisms relate to each otherand their environment.

A C T I V I S M Activism is the use of direct action to achieve anend, either for or against an issue.

S H I F T To shif t is to move or change, or to causesomething else to move or change.

B E H A V I O R Behavior is the way a person or thing acts orreacts

A D V A N C E M E N T Advancement is a forw ard movement orimprovement.

S U S T A I N A B I L I T Y Sustainability is the ability to be upheld orthe quality of being aware and protective ofthe natural resources and environment duringeconomic and population growth.

MinimalNaturalSustainableCreative

ProgressiveForwardPurposefulHuman

InnovationTimelessInformativeImportant

InfluencialSimpleCleanEarthy

TO-SUGGESTLIST


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T A R G E T A U D I E N C E

Our target audience primarily consists of creative professionals that are interested insustainability. Whether they are young or old, our audience has a substantial incomeand cares about being ahead of the times for their careers and social lives. Theymost likely come from a creative background that could range from architecture to

writing and are constan tly in search of information and inspiration .

WHAT IS IT THAT THE AUDIENCE IS GOING TO RESPOND TO IN

TERMS OF EDITORIAL, DESIGN, AND ILLUSTRATION?

Our target audience would most likely respond to a clean and minimal design whichreects the values of sustaibibility. When incorporating nature into the arts, oneexpects a level of innovation and intelligence. Our design will feel modern andcurrent, for these readers are looking for what is up and coming; however, it will

have a timelessness and simplicity to reect the idea of nature and minimal living.

TARGETDEMOGRAPHIC


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Jamie Flynn is a 52 year old marr ied mom. She did not attend college,

but went to the Paul Mitchell School for hair styling. She has lived inthe midwest her whole life, and enjoys traveling in the continental UnitedStates with her family when she can. She is not on the cutting edge ofstyle, but has a generally liberal mindset and wants to connect with herenvironment more. Her family recycles, and does what they can to reducetheir carbon footprint. She likes using Pinterest, and is fascinated withurban and environmental designs that shows up in her feed. She drives aHonda Element to her job, just one mile away from her home.

P E R S O N A 2 :

Liam Ross is a 29-year-old bachelor. Liam attended the prestigiousNorthwestern University in Chicago, Illinois. Liam studied architecture

while in college while also studying abroad in Prague, Czech Republic . Liamis a ver y trendy individual. Bevause he attended college in two progressivecities, a progressive sense of sustainability in his lifestyle and work wasinstilled. He is constantly looking for new ways to leave a minimal carbonfootprint as well as discover new developments in not just architecture, butany product for that matter. Liam owns a 1997 Honda Accord and drivesit only when necessary, his main means of transportation is his 2004 TrekS400 street bike and public transportation. In his free time, Liam enjoysbeing outdoors as well as attending Cubs games. He takes every chance hecan to run away from the indoor studio he basically lives in.

P E R S O N A 1 :

TARGETDEMOGRAPHIC


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P O P U L A R M E C H A N I C SDoes not really cater to creative s and there is only alimited emphasis on sustainable design. Magazine is not designed in a way thathighlights good design.

P O P U L A R S C I E N C EDoes not cater to creatives or a younger audience. Magazine is very technical and only a limitedfocus on sustainability.

A R C H I T E C T U R A L D I G E S TLimited focus to only to architecture. The aesthetics arecatered to architects only. Limited focus on sustainability and green design. Themagazine I only marketed to architects.

G R E E N S O U R C E : T H E M A G A Z I N E O F S U S TA I N A B L E D E S I G NIssues provide the latest news and information on the latest in sustainable design, with projectcase studies including product sources and LEED ratings, green products found in trusted greenbuilding programs, new policies established by public and private owners. Mainly focused onarchitecture does not have a broad focus on design. Magazine does not cater to creatives.

SIMILARPUBLICATIONS


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FEATURE 1:Tom Kindig (Architecture) FEATURE 2:Thomas Heatherwick (Product Design) FEATURE 3:Patrick Nadeau (Gallery) FEATURE 4:Tadao Ando (Landscape)

ARCHI TEC TU RE: Solar EnergyGALLERY: Art In The Environemt PRODUCT DESIGN: Solar Energy LANDSCAPE: Urban Rennovation

F E AT U R E S

D E PA RT M E N T S

MAGAZINECONTENTS


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C O L O R P A L E T T E I L L U S T R A T I O N P A L E T T E


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Alec Baldwin represents our magazine based on hisinvolvement in the arts, the environment, and philanthropy.He is not only an actor, but is largely involved in a number

of human and animal rights campaigns, including hisinvolvement with rallies and environmental events. He isa creative individual who is also a huge supporter of thearts and entertainment industry. His philanthropic workand appeal to younger people creates appeal to becomeinvolved and learn more about how to connect to theenvironment around us.

A L E C B A L D W I N

MAGAZINESHERO


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I M A G E R Y P A L E T T E


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M O O D B O A R D


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EE V O K E M A G A Z I N E

F I N A L L O G O


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DEPARTMENT TITLE:Futura 18pt.

Text Inside Fl ag:Futura 10pt., 6pt.Colors: Cyan, Magenta,

Yellow, or Green

DEPARTMENT SUBTITLE: Adobe Caslo n Pro 9pt . (s mall caps)

DEPARTMENT BODY: Ado be Caslon Pro 8pt .

DEPARTMENT FLAG:

DEPARTMENT FOLIO:Futura Heavy 6pt.

S O L A R P O W E R

Architecture is a slow technology, says Rodrigo Rubio, architect at

Barcelonas Institute for Advanced Architecture of Catalonia.

.

A A R C H I T E C T U R E

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D E P A R T M E N T

DEPARTMENTSTYLE GUIDE


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Guidelines: The flag should always be positioned on the left side. The color

corresponds with the specific department, with a black and white photographbehind it. Department title should always be in line with the flow line.

D E P A R T M E N T E X A M P L E :


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I N S T I L L A T I O N A R T I S T

P A T R I C K N A D E A U I S T H E F O U N D E R A S W E L L A S

L E A D E R O F T H E V G T A L D E S I G N W O R K S H O P A T

T H E E C O L E S U P R I E U R E D A R T D E D E S I G N I N R E I M S.

P A T R I C K N A D E A U

FEATURE TITLE:Futura Heavy 10pt.

INTRO TEXT:Futura Medium Small Caps 8pt.

SUBHEAD:Futura Heavy 6pt.

FEATURE FOLIO:Number: Futura Bold 10pt.

OPENING FEATURESTYLE GUIDE


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Always use large black and white portrait of featured individual. The lower left

corner of this photo is to be cut at an angle. The feature flag is positioned on theleft page in the corresponding features color.

O P E N I N G F E A T U R E E X A M P L E :


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Use quotes to break up large areas of body text. Imagery should be incorporatedconsistently with the text. Title should sit under the upper flow line of the spread.

F E A T U R E E X A M P L E :


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C O V E R


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Top: 3p0

Baseline: 5p0

Outside: 3p0Column: 4p0Gutter: 9p0Spread Dimensions: 17 x 11Page Dimensions: 8.5 x 11Bleed: .25

G R I D


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T H U M B N A I L S


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T H U M B N A I L S


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T H U M B N A I L S


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E V E R Y O N ECovers

Table of ContensFoliosDepartment & Feature Flags

A L E X A N D E R S O N

S A L L Y C A R M I C H A E L D R U E D A V I S ( A D )

K E E N E N I E M A C K

Contributors PageDepartment: LandscapeFeature: Thomas Heatherwick

Advertis ement: SanDisc Advertis ement: D yson Advertis ement: Method So ap

Feature Quotation LayoutDepartment: ArchitectureFeature: Patrick Nadeau

Advertis ement: Bananna Republic

Advertis ement: Omega Watch

Department: Gallery Feature: Tom Kundig

Advertis ement: RayBan Advertis ement: New Balance

Tit le PageIntroduction: Sustainability Department: Product DesignFeature: Tadao Ando

Advertis ement: Green Moun tain Energy Advertis ement: World Wild life FoundationNext Issue: Artful Energy

DIVISION OFLABOR

evoke style guide

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