evolution is definitely happening! what the 2013 job board trends survey tells us about the...
TRANSCRIPT
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Evolution is definitely happening!
What the 2013 Job Board Trends Survey Tells Us About the Future…And What Job Seekers Think about Job Boards
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Who is the Job Board Doctor?
• Jeff Dickey-Chasins• Started in job board industry in
1997• Has consulted with 200+ sites• Conducted industry surveys since
2010
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The survey
• Global• 319 participants• UK: 94, Europe: 50, USA and everywhere else:
175• Conducted March-April 2013• Simultaneous survey of job seekers
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What types of job boards were represented?
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What kind of traffic?
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Not as many resumes as you think…
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Everyone uses aggregators…
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But not everyone evaluates them
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Why use an aggregator if you don’t evaluate it?
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Big variations in apps per post – and lack of knowledge
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29% of job boards either don’t know or don’t measure applications per job posting.
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Agreement on the value of inbound traffic sources…
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Quality over quantity?
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So what are job boards planning to do?
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What about mobile?
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So what are you doing about it?
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Threats ahead…
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Is the future good – or bad?
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So what do the job seekers say?
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Which source is most useful?
• Job search engines (23%)
• Referrals (17%)
• General job boards (17%)
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Do we understand why candidates use a particular job board?
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Successful job boards balance multiple factors:
• Focus• Depth• Ease of use• Volume
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How are candidates using job boards?
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How do you track candidates that apply directly on employer sites?
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Candidates like the basics…
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What about social media?
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Integration with LinkedIn is a smart way to attract and retain candidates
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What drives candidates nuts?
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What is your site doing about the candidate ‘black hole’?
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Some final thoughts…
• Job boards aren’t dead – they’re evolving• Candidate quality is key – and job boards must
do better• Mobile access is a must• LinkedIn isn’t going away – you need a
strategy• Solve your employers’ problems – and thrive
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Job Board Doctor provides consulting services for job boards and career sites in the following areas:
Short & long-range planning Product development & launch
Sales & marketing SEO
Social media & content creation Site & user interface analysis
Phone: 641-236-0298
Email: [email protected]
Twitter: JobBoardDoctor
Web: www.jobboarddoctor.com