evolution of lead routing for real estate via instant video
DESCRIPTION
Real Estate Lead Routing Instantly Via Streaming VideoTRANSCRIPT
Evolving Real Estate Lead Optimization
Problem
The real estate industry has largely been neglected by innovative technology companies
Many of today’s real estate agents still rely on outdated marketing methods
As the online real estate market becomes consolidated, agents are struggling to differentiate themselves
The new generation of home buyers expects tools to keep up with their digital life styles
“No form of real estate is exempt from the exponential expansion of technology” – PwC report Emerging Trends in Real Estate® The global outlook for 2015
89% of people use their real estate agent as a major source when buying a home. 45% use a mobile website or application during the process. We enable agents to connect with their clients regardless of the device being used
Forrester Research found that Web pages with videos are 53 times more likely to appear in the first page of Google search results than text-only pages.
73% of buyers are more likely to work with an agent who utilizes video, yet only 12% of agents even have a Youtube account. The old Euphemism, adapt or die rings true!
Opportunity
Why InstaCollab? Address leads instantly Face To Face with live video
Close customers while their attention is focused on you, not later when they may be busy
Form a trusting relationship with the customer Face to Face
Load property information and photos instantly, answering all questions on the spot
Massive Rapidly Expanding Market
Over 2 million active real estate agents in the US
Over 100,000 real estate brokerage firms in the US
88% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001
The housing market has been growing annually since the low of 2011 and is already over 65% recovered since the 2007 high
Key Advantages
Installation and plugin free video with WebRTC
Light weight high quality video connection, no distractions to the customer
Support on most major browsers Chrome, Firefox and recently IE
First mover advantage - first to offer mobile enabled live video
Easily customize product to fit your brand
Single Sign-on is easy for customers and gives you more data
Implementation is as simple as inserting a link
Integrate in Minutes
Intuitive Agent Dashboard
Set agent availability on demand and receive offline messages when not available
Actively see who is browsing your page and what they have looked at
Actively engage leads in conversation or run passively in the background, being alerted only
Technology
Streaming video utilizing WebRTC
P2P connection utilizing customer bandwidth means the overhead is very low
Mobile Enabled:• Deliver video to all mobile platforms including iOS. • Rapid responding native mobile application for agents initially for iOS• Push Notifications enable passive functioning of application in the background
Intelligent robust back-end with multiple capabilities:• Scalable video based on available bandwidth• Powerful analytics engine to capture customer data and help the agent utilize it in an intuitive dashboard
Business Model
Freemium model which keeps video functionality, but removes branding for non-paying users keeping churn low and customers engaged
Tiered Payment SaaS model starting at key sub-$20 price point – cheap enough to keep subscription even for less active users.
Technology is easily adaptable for expansion into new verticals
Overseas R&D keeps company lean. Coupled with high margins we project break even in first year of operations.
Experienced Team
Emil Babadjov
Chief Executive Officer/Owner Of Many Hats
Extensive sales & marketing experience in collaboration space
Early Stage investment background – Knows the shortcuts to scaling quick and efficiently
Project management Professional – Optimize our available resources
Widely developed network of investors and companies who can bring value.
Nick Bankov
Chief Product and Mobile Guru
15+ years mobile software development
Managed teams of 20+ developers in Silicon Valley
Collaboration Product Design expert
Two exits to public companies
Slav Hadjidimitrov
Chief Architect/Back-end Master
15+ years of development experience
Developing WebRTC since its release
Team lead with successful deliveries on six figure projects
Expert at collaboration software
Milestones
July, 2014Company officially founded, product definition determined
Nov, 2014Beta Customers Signing on rapidly – Brokerage firms and individual agents from 2 of the top markets in the country
Jan, 2015Oct, 2014Prototype completed, Additional developers hired to bring to market ASAP
Roadmap
Nov, 2014MVP – Closed Beta before Thanksgiving, Active Fund raising, Soft Commitments
Jan, 2015Jan 2015 MVP 2.0 – Open Beta, rapid scaling of users, Seed Funding Completed, Leading Regional Brokerages as Users
Feb 2015Paid Version released, Leading National Brokerages as customers
Ask
Raising $600,000 Jan, 2015Pre-Money Valuation $4,000,000