evolution of the alcoholic beverage industry in asia · evolution of the alcoholic beverage...
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Show Info | Exhibit Profile | Visitor Profile | 2016 Review | Book Your Space Now!
Evolution of the alcoholic beverage industry in AsiaIn 2016, the alcoholic beverage industry in Asia Pacific was valued at US$ 234 billion, up fromUS$ 200 billion from the year before, according Euromonitor International. Along with this growth,consumers are increasingly looking for bars that offer more than just a cold drink — they'researching for immersive experiences that tingle all five senses.
Up and coming: Sake trends in Asia
According to a recent article by Nikkei Asian Review, Japanese sake exports are on the rise thanksto a global boom in the country's cuisine, with the rice wine becoming a more important ingredient inJapan's agricultural exports. The value of the nation's sake exports rose 10% in 2016 to 15.5 billionyen (US$ 137 million), marking a record level for the seventh straight year.
With the domestic market shrinking, sake brewers are rushing to develop products for foreignersand expand sales channels for overseas markets. They are particularly targeting youths in urbanareas, who tend to follow trends, as well as the wealthy in Southeast Asian countries enjoying higheconomic growth.
Bottoms up: Singapore's burgeoning cocktail scene
Singapore’s bar scene may be relatively young, but it is vibrant and increasingly more discerning. Ithas also made its mark at some of the highest levels.
The nation has some of the best bars in the world such as 28 Hongkong Street, which earned theNo 10 spot on The World’s 50 Best Bars list for two years in a row (2013/14). On its website,World’s Best Bars includes popular favourites such as Loof, Lantern and Kyo among their pick forthe best watering holes in Singapore.
It is not too much of a surprise then, that Singapore also have some of the region’s best bartenders,consistently taking top places in regional and international meets.
On the back of these burgeoning market trends, exhibit at ProWine Asia (Singapore) 2018to reach out to these visitor target groups:
Wine & Spirits Importers / Distributors / WholesalersWine & Spirits RetailersWine & Spirits Accessories Importers / Distributors / Wholesalers / RetailersWine Brokers / InvestorsInfluencers on Wine & Spirits Purchases:- Sommeliers- Bartenders- F&B Managers- ChefsPurchasers from:- Airlines / Cruise Liners / Rails- Bars / Pubs / Clubs- Duty-free Retailers- Hotels / Resorts- Hypermarkets / Supermarkets / Convenience Stores- Institutional Caterers- RestaurantsTrade Associations
Success of ProWine Asia (Singapore / Hong Kong)
ProWine Asia (Singapore) 2016:
Visitors: 7,339Exhibitors: 258Exhibiting countries: 30
Source: ProWine Asia 2016
ProWine Asia (Hong Kong) 2017:
Visitors: 12,184Exhibitors: 310Exhibiting countries: 21
Source: ProWine Asia 2017
Click on thumbnail above to watch the post show video of ProWine Asia (Singapore) 2016.
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