evolutionconference - tmcnetm2m case study: smart metering sanjay srivastava, vice president, smart...

Gold Sponsors

October 4-6, 2010 - Los Angeles, Los Angeles Convention Center - www.m2mevolution.com 2

Evolution Conference

The M2M conference will focus on the latest technologies,regulatory issues and trends in Machine-to-Machinetechnology, including:

THE

M2MTheM2M Evolution Conference embraces the any-to-any strategyof the Internet today. It showcases the solutions, and examines the datastrategies and technological requirements that enterprises and carriersneed to capitalize on a market segment that is estimated to grow to $300Billion in the year ahead.

• M2M Vertical Applications including; medical,energy, oil, gas, shipping and transportation

• How M2M can help carriers improve businessintelligence and drive new revenue opportunities

• M2M’s impact on improving company’s logistic operations

• M2M enabled advertising including digital signage andmobile barcodes

• Sensors, Monitors, MXML, RFID and more...

Media Sponsors


The M2M Conference is a Three Day Event that FeaturesWorkshops, Session, and Even an M2M Presentation Theater!Monday, October 4th –SmartWirelessWorkshop presented by TheCDMA Development Group (CDG)Tuesday, October 5th – M2M Keynote Speakers and Conference SessionsWednesday, October 6th – M2M Evolution Presentation Theater andITEXPO Exhibit Hall

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Smart Wireless WorkshopThe CDMA Development Group (CDG www.cdg.org) and theCDG Smart Wireless Special Interest Group (M2M SIG) arepleased to announce the Smart Wireless Workshop, which willbe held on the afternoon of Monday, October 4, during the 4GWireless Evolution (4GWE) and M2M Evolution Conference, atthe Los Angeles Convention Center in Los Angeles, CA.

The half-day workshop, “Building the Future with M2M,” willfeature CDMA operators, MVNOs, application/middleware,device and module vendors exploring the business case andimplementation tools necessary for companies to succeed indelivering smart wireless services across a number of verticalmarkets tele-medicine, smart grid/energy, telematics andconsumer electronics. Participation in the workshop is free.

Monday 10/04/10

Welcome and Overview of CDMA Development Group (CDG) M2M InitiativesJames Person, Chief Operating Officer, CDG

M2M on CDMA: Challenges and OpportunitiesMitch Tseng, Consultant, Huawei

M2M Case Study: Smart Metering Sanjay Srivastava, Vice President, Smart Services, Tata Teleservices Limited

Accelerating the Time-to-Market of Devices and ServicesPat Verrington, Director, CDMA Service Portfolio, KORE Telematics

Joe Jumayao, Director, Business Development, nPhase

Benefits and Synergies of CDMA SIM cards for M2M –Building Economies of Scale and Reducing Test Time

Nakul Duggal, Vice President, Technology, Qualcomm

Break

M2M Case Study: Transportation Mike Ueland, Vice President & General Manager, Telit Wireless Solutions

Weijun Lee, Vice President, Network Architecture, ZTE

M2M Case Study: HealthcareTBA

Designing Wireless M2M Citywide NetworksLeonhard Korowajczuk, CEO/CTO, CelPlan Technologies

Making Sense of M2MVenkat Eswara, Director, Marketing, Applications Services and Mobile Video, Motorola

The Internet of EverythingPeter Lancia, Senior Director, Marketing, Qualcomm

Close of Smart Wireless WorkshopPresentation of Smart Wireless Awards

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Workshop Agenda - Monday, October 4, 2010

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For more information on the workshop, contact:Ms. Ellen Kosson of the CDG at (714) 545-5211 or email [email protected].

Register for the workshop:

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http://m2m.tmcnet.com/conference/west-10/w-10-smart-wireless-registration.aspx


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Welcome Networking Reception

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The Smart Wireless Awards CDG 2010 Smart Wireless Awards: These awards celebrate innovativewireless devices and services using wireless modules on CDMA2000networks. The awards honor M2M solutions for consumers, enter-prises, and the energy, healthcare and telematics vertical markets inthe categories of modules, devices and mobile services.

Nominations are being accepted through August 20 atwww.cdg.org/smartawards; awards will be presented followingthe Smart Wireless Workshop on October 4 in Los Angeles.

For more information on the Smart WirelessAwards, contact [email protected].

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Keynote – TIA, Numerex Jeffrey O. Smith, Ph.D. Chairman of Telecommunications IndustryAssociation (TIA) TR-50 Smart Device CommunicationsEngineering CommitteeChief Technology Officer, Numerex

As a scientist for Motorola, The Robotics Institute, and the Supercon-ducting Super Collider (SSC), Dr. Smith has worked on wireless sensorand control systems developed for the FBI, CIA, DOD, DOE, NASA,and USPS - from autonomous unmanned aerial vehicles to particleaccelerators. In 1993, he co-founded and served as President andCEO of OnRamp Technologies, a pioneer Internet Service Provider,subsequently acquired by Verio, which is now a wholly-owned sub-sidiary of NTT communications In 2002, Dr. Smith founded Sensor-Logic, a leading Telemetry Service Provider (TSP). He also co-foundedVia; Vericenter; Vaultnet; Memorial.com; Advanced Home Automation;and Ublip, which was acquired in late 2008 by Numerex, a company atthe vanguard of the machine-to-machine communications industry. Dr.Smith is currently Chief Technical Officer of Numerex. He has served orserves on the boards of several prominent high tech companies. InFebruary 2010, he was elected Chairman of TIA TR-50 Smart DeviceCommunications Engineering Committee.

Dr. Smith has a B.S. in Engineering Science from Trinity University, andan M.S. and Ph.D. in Computer Engineering from the University ofTexas at Arlington. He is a distinguished Alumnus at The University ofTexas - Arlington, and serves on the Board of Trustees of the Universityas well as the Advisory Board of the College of Engineering. He is on

the Alumni Board of Trinity University, San Antonio, Texas. He is amember of IEEE, ACM, Tau Beta Pi, Upsilon Pi Epsilon, The Entrepre-neurs Organization, and The Young President’s Organization (YPO).

Monday 10/05/10

Tuesday 10/05/10


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The Carrier Cover Story The carriers are falling in love with M2M and for good reason. Thesaturation of the cell phone market is dwarfed by the ability to use ex-isting solutions to gain new revenue. It’s a gold mine of machinesbeing connected to improve the business intelligence and businesscontinuity for enterprises and governments.Frederik Akerlind, Vice President – Head of Region Americas, Telenor

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Keynote: The ConnectedConsumer and SmartM2M ServicesMichael A. UelandVice President & General Manager Telit Wireless Solutions, Inc., North America

Michael Ueland is Vice President & General Manager of Telit WirelessSolutions, Inc. Telit is a subsidiary of Telit Communications, S.p.A, anItalian-based supplier of embedded wireless communications(GSM/CDMA) modules for remote monitoring applications such as ad-vanced Ueland isresponsible for Telit’s operation in North America, including sales, mar-keting, and customer support. With over 15 years of experience in the M2M segment, Ueland is a respected thought leader with a proventrack record of success in developing and implementing go-to-marketstrategies for M2M companies.

Prior to Telit, Mike was responsible for business and market develop-ment within the North American utility market for Motorola. In 1998,Mike founded the US Operation of RAMAR, a UK-based wireless com-pany, and grew it into one of the fastest growing companies within theAMR industry. Frost & Sullivan recognized RAMAR in 2003 for excel-lence in market and business development strategy. Mike received aBA in Political Science from Kenyon College and a MBA in Marketingand Finance from the University of Chicago’s Booth Graduate Schoolof Business.

This session will evaluate the entire ecosystem of smart, M2M prod-ucts and technologies that can enhance our health, and impact ourlives at home in a positive manner.

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It’s All About TransportBruce Kraselsky, President & CEO, Telepath Systems, Inc. Robert Mazer, Principal, ACP Jim Baker, Managing Partner, Xenventure

Logistics are such a hard thing to manage and the better the informa-tion the better the results. M2M has the ability to impact logistics in amanner that has not been seen since railed and shipping standardized containers. What does the future hold for logistics management andhow can M2M be used to make just-in-time services even better?

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Keynote LunchPeter AllenPresident and CEODragonWave

Peter Allen brings 21 years of industry experience inBroadband Telecommunications. Prior to joining DragonWave, Peterwas founder, President and CEO Innovance Networks. Prior to Inno-vance, Peter was the Vice-President of Business Development andGeneral Manager of the Optoelectronics organization within NortelNetworksOptical Networks division, where he had responsibilities for both thesystem and component businesses. Peters experience in businessleadership includes heading up a 5000-employee global operationspanning R&D, manufacturing as well as Sales & Marketing. Peterhas extensive experience in mergers and acquisitions and has beeninvolved in numerous multi-billion dollar transactions, as well asestablishing business partnerships in North America, Europe andJapan. Peter has also held managerial positions at Ford MotorCompany and Rothmans International, and has lived and workedin North America, Europe and Africa.

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Case Studies in M2MPatrick Shay, Vice President & General Manager Data Division, Iridium

This session will look at the applications that M2M supports, as well as thedevices that are enabling these applications. The session will also discussthe role of M2M capabilities in rural applications.

Case studies will be presented that demonstrate how M2M technology anddevices are being used in applications that affect our daily lives. Applica-tions such as monitoring and providing data on water quality, monitoringsystems for an offshore gas project, tracking overseas cargo shipments,people tracking in remote areas, and the ability to monitor remote assetsglobally will all be discussed.

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Mass Transit - Connecting Trainsand BusesJim Baker, Managing Partner, Xenventure

Wireless technologies including 3G, WiMAX, and LTE are opening up newcommunication opportunities in passenger transport including live CCTV,passenger WiFi, and remote system monitoring and control. This sessionwill examine some of the applications of M2M in mass transit, using casestudies from some of the largest rail and bus fleet operators, and outlinethe business opportunities in this sector for application developers.

Tuesday 10/05/10


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Keynote SessionDean Mansfield, CEO, Fonality

Dean Mansfield has more than 15 years of sales andexecutive management experience in the software in-dustry. He was most recently President of WorldwideSales at NetSuite. Dean was a key member of the ex-

ecutive team that led the rapid growth of NetSuite from 2004 to 2009,culminating with a highly successful IPO in 2007. Prior to joining Net-Suite, Dean held senior management and sales leadership positionswith Brocade Communications, PlumtreeSoftware and McAfee. Mr.Mansfield holds an honors degree in law from the University of London.

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Keynote SessionJohn W. CombsChairman, President, and CEO, ShoreTel

John W. Combs brings extensive expertise in thevoice market and an intimate understanding of how to

quickly scale businesses with dynamic potential. Best known for lead-ing the launch of Nextel's first digital wireless network, prior to Shore-Tel, Combs was chairman and CEO of wireless infrastructure supplierLittlefeet.

Prior to that, he was CEO of InternetConnect, a broadband networkingsolutions provider. As Southwest area president of Nextel from 1993-1999, he led the company in service revenue and positive cash flowevery quarter while rolling out Nextel's first digital wireless network.As executive vice president of L.A. Cellular, he was responsible for allaspects of sales, marketing and customer care.

Before joining the cellular industry, Combs spent 20 years in the PBX busi-ness. He was president of Mitel Inc. when the company was the

volume leader in PBX shipments in North America and prior to that was di-vision general manager for Fujitsu Business Communications. He beganhis career at Western Electric (now Lucent). Combs holds an engineeringdegree from California Polytechnic State University, San Luis Obispo.

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Exhibit Hall Open

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Networking Reception in ExhibitHall Sponsored by

Tuesday 10/05/10

Be sure to pick up an entry card and you could win a Mustang Convertible.

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Wednesday 10/06/10

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Conference Breakfast

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Keynote SessionDirk Gates, Chief Executive Officer at XirrusMr. Gates currently serves as the Chief ExecutiveOfficer at Xirrus. He brings more than 15 years ofexecutive management experience to Xirrus as wellas a track record of success evolving a high-tech

startup into a world class, publicly traded company. Having foundedXircom, Inc. in 1988 on the premise of delivering Ethernet connectivityto mobile computers, he attracted venture funding from Greylock, grew the company to 2,000 employees, and achieved revenues of$500M and a market cap in excess of $2B.

During his tenure as Chairman and CEO, Mr. Gates led Xircominto the wireless arena through partnerships and acquisitions thatpositioned the company to deliver mobility solutions based on IEEE802.11, GPRS and BlueTooth technologies. He subsequentlynegotiated the sale of Xircom to Intel Corp. in March of 2001.

Mr. Gates holds a BSEE from California State University at Northridgeand an MBA from Pepperdine University.

We Provide the Forum,You Provide the Message The M2M Evolution Presentation Theater will make its conferencedebut on Wednesday, October 6th, 2010 at ITEXPO, the world’sleading communications event in Los Angeles California. This eventwill draw nearly 10,000 professionals from the communicationsspace, providing you with the ultimate forum to showcase your prod-uct to an audience packed with purchasing power.

Here’s How it Works• The M2M Theater is conveniently located on our show floorallowing for optimal audience size.

• M2M sponsors are given the opportunity to make a 10-15minute presentation on the topic of their choice, i.e., new products and services, a new partnership or anything sponsors choose to promote.

• Sponsors’ company name, logo and topic will be included in all pre-show attendee promotional material, including targeted emails and conference brochures.

• Signage at the convention center, lobby and outside the M2M conference rooms will list all M2M theater participants, topics, and times.

Don’t miss out on this amazing marketing opportunity.Call Anthony Cassio now and tell him it’s time for your close up!

Contact:Anthony Cassio at203.852.6800 ext. 105 [email protected].

PresentationTheater

Evolution

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Smart Wireless Workshop

Smart Wireless Awards

Conference and Keynote Sessions

M2M Evolution Presentation Theater and ITEXPO Exhibit Hall

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M2M Evolution

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M2M Evolution collocated with ITEXPO

Keynote - TIA, Jeffrey Smith, Chairman, TIA

Keynote - Telit, Mike Ueland, Sr. VP Sales

Keynote - Xirrus, Dirk Gates, CEO

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Visit the Exhibit Hall. Find Solutions and You Could Win a New Mustang Convertible!1. Pick up your entry card at the registration counter

when you arrive.

2. Visit each booth listed on the card, review their of-ferings, and receive a stamp from each booth.

3. Collect all stamps, then drop your completed cardinto the entry bin in the exhibit hall.

4. *YOU MUST BE PRESENT at the DRAWINGWEDNESDAY, OCTOBER 6 at 4:45 PM toCLAIM YOUR PRIZE!

Win a New Mustang Convertible

Wednesday, October 6, 4:45pm, at the conclusion of Exhibit Hall hours.

Mustang Giveaway Sponsors:

Mustang Convertible Giveaway - in ITEXPO Exhibit Hall

Questions?Contact: Frank Coppola at 203-852-6800 x131 • Register By Phone: Call 203-852-6800 x131

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1. Online: http://m2mevolution.com/conference

2. Phone: Call Frank Coppola(203) 852-6800 ext. 131

3. Email: [email protected]

Save Time & Money at the Official Show Hotel:The Omni Los Angeles Hotel251 South Olive Street,Los Angeles, CA 90012

213-617-3300M2M Conference attendeesare offered a fantasticdiscounted rate of $169.00 atthe show hotel! Rooms are ona first-come, first-served basisso take advantage and book today.

Reserve your room for the M2M Conference atThe Omni Los Angeles Hotel

Hotel Information

Cancellation Policy:Full payment is required prior to admittance to the conference. Registrationsare transferable and non-refundable. Registrants may have a dollar-for-dollarcredit towards another TMC conference. Credit must be used within twoyears from original registration date. Program and speakers are subject tochange without notice. TMC reserves the right to use attendee companynames, titles, images, and photos for future promotions.

M2M Conference DateOctober 4-6, 2010

M2M EvolutionIncludes access to the Smart Wireless workshop onOctober 4, M2M sessions and meals on Tuesday,Ocober 5, plus all keynotes, free workshops, network-ing receptions, panel discussions, and unlimited exhibithall access at ITEXPO from October 4-6.

Standard - $495 (after 08/08/10)

Fly American and save!How to book: www.aa.com

Code must be entered in the box markedPromotion Code to receive the discount

How to book by Phone: (800) 433-1790

Please inform the agent the code toreceive the discount - Code: 5690AQ

Dates the discount is valid:September 30 – October 11, 2010

Fly Delta/KLM and save!How to book Only by Phone: (800) 433-1790

Please inform the agent the code toreceive the discount - Code: NM5XW

Dates the discount is valid:September 30 – October 11, 2010

Discounted flights are available fromany city to the following airports:

• Los Angeles International Airport – airport code: LAX • John Wayne Orange County Airport – airport code: SNA • Bob Hope Burbank Airport – airport code: BUR • Long Beach Airport – airport code: LGB

L.A. Live is the sports and entertainment districtsurrounding the STAPLES Center and Nokia Theatre,and is the premier destination for live entertainment.

For details on L.A. Live attractions, restaurants,entertainment and parking information:

Visit: www.lalive.com

L.A. Live

ITEXPO • Rate - $169Cut off date - August 31, 2010

Code - ITEXPO

TMC has not employed the services of any third party to book travel arrangements.If you are contacted by any group claiming to represent TMC, please do not engageas we are not affiliated with any group claiming to be the “official housing companyof ITEXPO”.

Travel Information3 Easy Ways to Register

http://m2m.tmcnet.com/conference/west-10/w-10-registration.aspx


October 4-6, 2010Los Angeles Convention Center

evolutionconference - tmcnetm2m case study: smart metering sanjay srivastava, vice president, smart...

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