evolve'13 | customer success story | life technologies | blair hardie
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Customer Story:
Life TechnologiesA journey with Life Technologies to innovate, optimize & reduce inefficiency
Presented By
Michael Meinhardt, Founder of Cloudwords
Blair Hardie, Sr. Product Manager, eBusiness, Life Technologies
RETURN ON INVESTMENT?
• What are you measuring – global
revenue, project cycle times?
• What’s your benchmark and goal?
• How is your translation process
improving?
• Where’s the data?
BENEFITS OF CLOUD COMPUTING
• Anywhere, anytime, on any device
• Near zero implementation cost
• Near zero IT involvement
• Multi-tenant benefits
• Instant provisioning
• Low TCO
THE HUMAN FACTOR
INTEGRATION AND AUTOMATION
• AUTOMATE!
• Expose APIs to create a seamless flow of data
• Connect CMS, Source Control, etc.
• Let customer or 3rd party developers enhance your solution
6 | Life Technologies™ Proprietary and Confidential 04/09/2023
CLOUD INNOVATION CONTINUES
Blair Hardie, Sr Product Manager, eBusiness
Life Technologies is a global biotechnology company providing innovative products and services in the fields of scientific research, genetic analysis and applied sciences.
• Approx. $4 billion revenue• 50,000+ Products• 180 Countries
7 | Life Technologies™ Proprietary and Confidential 04/09/2023
A NOT ENTIRELY UNEXPECTED JOURNEY TO AN OPTIMIZED LOCALIZATION MODEL
Photo: The Hollywood Archive
8 | Life Technologies™ Proprietary and Confidential 04/09/2023
WHAT PROBLEMS TO SOLVE?
Strategic Issues− No clear ownership− Lack of strategy and over-arching process− Poor clarity on translation spend and ownership of budget− Questions regarding true value of translation
Technology Issues− Multiple systems in place not designed or optimized for translation process− Lack of content ‘ownership’ where translated content not stored in Life
Technologies’ data repositories− Not meeting the needs of the local teams− Site performance issues
9 | Life Technologies™ Proprietary and Confidential 04/09/2023
HOW TO SOLVE THE ISSUES?
Strategic Requirements− Clearly define translation strategy− Create framework and cross-functional governance team for ongoing strategy− Define how translations are funded − Publish policies on managing translation− Define a core set of KPIs to measure success
Technology Requirements− Standardize and simplify the content management process and workflow− Enable local content authors with direct control over translated content− Support a multi-translation vendor model− Improve search integration− Leverage our existing translations to drive down cost
10 | Life Technologies™ Proprietary and Confidential 04/09/2023
ESTABLISH FACTS & BEST PRACTICES
Survey internal and external stakeholders− Customer Insights/Usability studies
A/B Test – obtain data Market research Create Cross functional
leadership group Develop model for funding
translations org-wide Create Translation Feasibility
Analysis− The “what, where, why, when, how”?
Globalization Steeri
ng Committee
Executive
Sponsor Regional Marketi
ng
Global Marketi
ng
eBusiness
LegalHR
Product Mgmt
Regulatory
R&D / Product Design
Content Type
Items (examples) Owner % budget allocation
Technical ManualsProtocolsProduct Information
Product Management
30
Core Marketing
BrochuresWeb Marketing Content
Global Marketing
30
General Marketing
PromotionsBannersLocally created content
Regional Marketing
20
Core Web NavigationLabels/ButtonsError Messaging
eBusiness 20
11 | Life Technologies™ Proprietary and Confidential 04/09/2023
DEVELOP A GLOBALISATION FRAMEWORK TO IDENTIFY NEEDS
$500k-1M+
$50K$100K
$250K
80K p.a.+
3 FTE+
QC
Premium - Commerce- (More) Product Info- (More) Marketing
Enhanced Basic - Commerce- Product Info- Marketing
Basic - Commerce
Run Rate
Initial set up
Ultimate - Full site
200K p.a.+
4+ FTE+
QC
20K p.a.+
1 FTE+
QC
40K p.a.+
2 FTE+
QC
No translation
Potential models & cost for translation
12 | Life Technologies™ Proprietary and Confidential 04/09/2023
BUILD A FOUNDATION FOR CONTENT MANAGEMENT & TRANSLATION
Develop global site node structure− Customized the Multi Site Manager
model to fit our needs
Utilize Live Copy/Rollout− Set up Rollouts to minimize
dependency on local authors
Developed Regionalized Components− Simplify the content creation process
for local authors
13 | Life Technologies™ Proprietary and Confidential 04/09/2023
CQ CONNECTOR + CLOUDWORDS SOLUTION
Custom CQ 5 / Cloudwords connector built on the Cloudwords open API
Translation workflows built natively within CQ and tightly integrated with Cloudwords
Intuitive interface for authors to initiate translation projects for multiple languages and pages
Extension of CQ 5 Translate to support resource bundle translation and future syndication to other systems
14 | Life Technologies™ Proprietary and Confidential 04/09/2023
CLOUDWORDS MODEL @ LIFE
Constantly measure
project KPIs
Cloudwords
Web(CQ)
TranslationAgencies
(market place)
1
2
3
connector
manual entry
Other LT org functions
Centralized TM
15 | Life Technologies™ Proprietary and Confidential 04/09/2023
THE FUTURE
• 2013 – 2030: Companies will begin to truly utilize technology that delivers ROI “now”, not in 5 years – love the Cloud philosophy! The world will continue to evolve and companies will continue to bring innovative strategy and technology to market.
Here is a glimpse into the not so distant future: • There will be zero communication barriers, regardless of language.
– My 3 year-old will be connecting with China, speaking English, while they are speaking Chinese.
• Global citizens anywhere in the world will be able to have access to the same literature, books and texts – in any language, from any device, anytime.
MASSIVE OPPORTUNITIES
• Global Collaboration and Communication will solve the world’s biggest challenges:
– Cancer will be solved by a cross collaboration between countries– Dimension/Alzheimer’s will be solved by global research– AIDs/HIV will be solved by improved education and communication– Stem cell research will be improved dramatically by cross regional teams– Hunger and the right to fresh water will be solved by better education
Thank you.Michael Meinhardt | [email protected]
@cloudwordsinc | www.cloudwords.com
Blair Hardie | Sr. Product Manager, [email protected]