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Evolving Advertising in a Digital Age Taken from summaries of the CaT conference June 2010, New York Source: http://adage.com/digital/article?article_id=144418 1

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Page 1: Evolving advertising in digital age

Evolving Advertising in a Digital Age

Taken from summaries of the CaT conference June 2010, New York

Source: http://adage.com/digital/article?article_id=144418

1

Page 2: Evolving advertising in digital age

DON’T SEPARATE INTERACTIVE

Page 3: Evolving advertising in digital age

CONSIDER PLATFORM STORYTELLING

Page 4: Evolving advertising in digital age

PARTNER WITH TECH COMPANIES

Page 5: Evolving advertising in digital age

GAME MECHANICS IS THE NEW MARKETING

Page 6: Evolving advertising in digital age

IT'S HARD TO LAUGH ALONE

Page 7: Evolving advertising in digital age

MEDIAWHORE.CO.NZ

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