evolving youth communication strategies
DESCRIPTION
Five by Five's Head of Innovation Tom Chapman presentation from a Youth Marketing Conference on 9 October 2012.TRANSCRIPT
Evolving youth communication strategies
The iPhone introduced in 2007, revolutionised the handset screen
Apple ushered in a dramatic change in behaviour. We as consumers now come to expect to interact with screens
Touchless interactivity such as gestures, are being added to traditional methods in new layers of interaction
Beyond gestures, a new pattern of computing is emerging where interactions with technology will be conversational
Looking forward, ubiquity of connections & connectivity will result in everything becoming interactive or ‘pervasive’
The next generation of interactive technologiesalready in the home
The key trends for Interactive Technology: • Gesture• Facial Recognition• Sound• Smell• Touch
GESTURE
FACIAL RECOGNITION
SOUND
SMELL
TOUCH
TOUCH
TOUCH
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