evolving youth communication strategies

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Evolving youth communication strategies

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Five by Five's Head of Innovation Tom Chapman presentation from a Youth Marketing Conference on 9 October 2012.

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Page 1: Evolving Youth Communication Strategies

Evolving youth communication strategies

Page 2: Evolving Youth Communication Strategies

The iPhone introduced in 2007, revolutionised the handset screen

Page 3: Evolving Youth Communication Strategies

Apple ushered in a dramatic change in behaviour. We as consumers now come to expect to interact with screens

Page 4: Evolving Youth Communication Strategies

Touchless interactivity such as gestures, are being added to traditional methods in new layers of interaction

Page 5: Evolving Youth Communication Strategies

Beyond gestures, a new pattern of computing is emerging where interactions with technology will be conversational

Page 6: Evolving Youth Communication Strategies

Looking forward, ubiquity of connections & connectivity will result in everything becoming interactive or ‘pervasive’

Page 7: Evolving Youth Communication Strategies

The next generation of interactive technologiesalready in the home

Page 8: Evolving Youth Communication Strategies

The key trends for Interactive Technology: • Gesture• Facial Recognition• Sound• Smell• Touch

Page 9: Evolving Youth Communication Strategies

GESTURE

Page 10: Evolving Youth Communication Strategies

FACIAL RECOGNITION

Page 11: Evolving Youth Communication Strategies
Page 12: Evolving Youth Communication Strategies
Page 13: Evolving Youth Communication Strategies

SOUND

Page 14: Evolving Youth Communication Strategies
Page 15: Evolving Youth Communication Strategies

SMELL

Page 16: Evolving Youth Communication Strategies
Page 17: Evolving Youth Communication Strategies

TOUCH

Page 18: Evolving Youth Communication Strategies

TOUCH

Page 19: Evolving Youth Communication Strategies

TOUCH

Page 20: Evolving Youth Communication Strategies

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