ewea event sustainability case study
DESCRIPTION
Great case study of how the European Wind Energy Association are greening their events. explains the strategy, process and results that MCI have helped to implement.TRANSCRIPT
European Wind Energy Association How EWEA implements sustainability ANJA WIMMER
Head of Event Logistics
European Wind Energy Association
24 May 2010
ICCA Workshop Frankfurt
Contents
• EWEA and its events portfolio
• Background on sustainability journey
• Approach: strategy and vision
• Actions – operational integration and reporting
• Key successes
• Key learnings and mistakes
• Conclusions
Global cumulative wind power capacity 1990-2007 (MW)
European Wind Energy Association
EWEA is the voice of the wind industry, actively
promoting the utilisation of wind power in Europe and
worldwide.
• Members
• Policy/Projects
• Events
• EWEA annual event (formerly EWEC)
• European Offshore Wind
• Special topic conference, workshops
www.ewea.org
Key events
EWEA annual event (formerly EWEC)
• annual conference & exhibition
• over 7000 participants, 9000m² net exhibition space
• 2009 Marseille – 2010 Warsaw – 2011 Brussels
European Offshore Wind – EOW
• bi-annual conference & exhibition
• over 5000 participants, 4000m² net exhibition space
• 2007 Berlin – 2009 Stockholm – 2011 Amsterdam
Sep
INVESTIGATE
ENGAGE
INTEGRATE
INNOVATE
CO2 OffsetParticipate in Seminars
Contract MCI: Vision and MissionEWEC2009, EOW2009 and EWEC2010 audit and measurement
2008 2010
EWEC Exhibitor workshopSupplier engagementHealth & Safety and BS8901 workshops
EWEC Sustainability roadmap
Strategy - Vision
The most sustainable event in the global energy industry, leaving long term positive social and environmental legacies within the local communities we visit.
Approach
1: Destinations: work with CVB
2: Venues: waste management
3: Hotels: include sustainability criteria in selection process
4: F&B: organic and local menus and responsible practices.
Integrate Food bank
Actions: Operational integration
5: Exhibitions: - Guidelines and
training course for exhibitors
- Carpeting- Bag recycling
6: Transport: Include offset option in registration
Operational integration
7: Comms: Sustainable merchandisingWeb and brochure
communication8: Office: Health & Safety training for EWEA
events staff
Operational integration
The KORU foundation
13
Event Sustainability Report–Strategy –Analysis of the
management system performance
–Data measurement–Benchmarking –Lessons learned and
improvement actions
Measuring and reporting
MeetGreen analysis
EWEC 2009 Carbon Emissions
AIR TRANSPORTEMISSIONS
65% CITY
TRANSPORTEMISSIONS
1%
ENERGY USAGE
EMISSIONS13%
PAPER and FOOD
EMISSIONS21%
Carbon footprint analysis
Key successes
- EWEA’s newly adopted general approach – creation of “sustainability team” and regular meetings
- Food Bank
- Waste Management
- Supplier Engagement
- Reporting
Stakeholder Engagement and Analysis
0%
10%
20%
30%
40%
50%
60%
70%
80%
Importance of the Greening EWEA Initiative to you personally
Not applicable/no answer
Not important
Little importance
Important
Very Important
Is it important?
Key learnings and mistakes
• Need an “up-down” approach as opposed to a “down-up” approach
• Good communication strategy is essential to share good practices, raise awareness and make the effort worthwhile
• Involve main stakeholder from the very beginning
• Include sustainability into contracts to ensure an effective follow up and good measurement
• It’s a journey:
• Requires strategy, resources and leadership
• Requires learning and education
• It is more than green
Conclusions
Thank you very much for your attention
www.ewea.org
RENEWABLE ENERGY HOUSE63-65 RUE D’ARLONB-1040 BRUSSELS
T: +32 2 546 1940F: +32 2 546 1944E: [email protected]