ewea event sustainability case study

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European Wind Energy Association How EWEA implements sustainability ANJA WIMMER Head of Event Logistics European Wind Energy Association 24 May 2010 ICCA Workshop Frankfurt

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Great case study of how the European Wind Energy Association are greening their events. explains the strategy, process and results that MCI have helped to implement.

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Page 1: EWEA event sustainability case study

European Wind Energy Association How EWEA implements sustainability ANJA WIMMER

Head of Event Logistics

European Wind Energy Association

24 May 2010

ICCA Workshop Frankfurt

Page 2: EWEA event sustainability case study

Contents

• EWEA and its events portfolio

• Background on sustainability journey

• Approach: strategy and vision

• Actions – operational integration and reporting

• Key successes

• Key learnings and mistakes

• Conclusions

Page 3: EWEA event sustainability case study

Global cumulative wind power capacity 1990-2007 (MW)

European Wind Energy Association

EWEA is the voice of the wind industry, actively

promoting the utilisation of wind power in Europe and

worldwide.

• Members

• Policy/Projects

• Events

• EWEA annual event (formerly EWEC)

• European Offshore Wind

• Special topic conference, workshops

www.ewea.org

Page 4: EWEA event sustainability case study

Key events

EWEA annual event (formerly EWEC)

• annual conference & exhibition

• over 7000 participants, 9000m² net exhibition space

• 2009 Marseille – 2010 Warsaw – 2011 Brussels

European Offshore Wind – EOW

• bi-annual conference & exhibition

• over 5000 participants, 4000m² net exhibition space

• 2007 Berlin – 2009 Stockholm – 2011 Amsterdam

Page 5: EWEA event sustainability case study

Sep

INVESTIGATE

ENGAGE

INTEGRATE

INNOVATE

CO2 OffsetParticipate in Seminars

Contract MCI: Vision and MissionEWEC2009, EOW2009 and EWEC2010 audit and measurement

2008 2010

EWEC Exhibitor workshopSupplier engagementHealth & Safety and BS8901 workshops

EWEC Sustainability roadmap

Page 6: EWEA event sustainability case study

Strategy - Vision

The most sustainable event in the global energy industry, leaving long term positive social and environmental legacies within the local communities we visit.

Approach

Page 7: EWEA event sustainability case study

1: Destinations: work with CVB

2: Venues: waste management

3: Hotels: include sustainability criteria in selection process

4: F&B: organic and local menus and responsible practices.

Integrate Food bank

Actions: Operational integration

Page 8: EWEA event sustainability case study

5: Exhibitions: - Guidelines and

training course for exhibitors

- Carpeting- Bag recycling

6: Transport: Include offset option in registration

Operational integration

Page 9: EWEA event sustainability case study

7: Comms: Sustainable merchandisingWeb and brochure

communication8: Office: Health & Safety training for EWEA

events staff

Operational integration

Page 10: EWEA event sustainability case study

The KORU foundation

Page 11: EWEA event sustainability case study

13

Event Sustainability Report–Strategy –Analysis of the

management system performance

–Data measurement–Benchmarking –Lessons learned and

improvement actions

Measuring and reporting

Page 12: EWEA event sustainability case study

MeetGreen analysis

Page 13: EWEA event sustainability case study

EWEC 2009 Carbon Emissions

AIR TRANSPORTEMISSIONS

65% CITY

TRANSPORTEMISSIONS

1%

ENERGY USAGE

EMISSIONS13%

PAPER and FOOD

EMISSIONS21%

Carbon footprint analysis

Page 14: EWEA event sustainability case study

Key successes

- EWEA’s newly adopted general approach – creation of “sustainability team” and regular meetings

- Food Bank

- Waste Management

- Supplier Engagement

- Reporting

Page 15: EWEA event sustainability case study

Stakeholder Engagement and Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

Importance of the Greening EWEA Initiative to you personally

Not applicable/no answer

Not important

Little importance

Important

Very Important

Is it important?

Page 16: EWEA event sustainability case study

Key learnings and mistakes

• Need an “up-down” approach as opposed to a “down-up” approach

• Good communication strategy is essential to share good practices, raise awareness and make the effort worthwhile

• Involve main stakeholder from the very beginning

• Include sustainability into contracts to ensure an effective follow up and good measurement

Page 17: EWEA event sustainability case study

• It’s a journey:

• Requires strategy, resources and leadership

• Requires learning and education

• It is more than green

Conclusions

Page 18: EWEA event sustainability case study

Thank you very much for your attention

www.ewea.org

RENEWABLE ENERGY HOUSE63-65 RUE D’ARLONB-1040 BRUSSELS

T: +32 2 546 1940F: +32 2 546 1944E: [email protected]