ewomen network: tech and media: quick tips on working smarter, not harder
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TECHNOLOGY AND MEDIA:
Quick Tips on Working Smarter, Not Harder
@meaganadele
How to promote your brand online
Sharing facts and increasing traffic
How to leverage the new Facebook Timeline
How to present yourself and your business on social media
Fun facts on women in technology
FRUSTRATED ACTRESS
“THREE QUESTIONS”
HOW TO PROMOTE YOUR BRAND ONLINE
Create Clearly Defined Goals
Identify Your Social Media Platforms
Define Your Target Audience
Develop Your Distinct Voice
Create Engaging Content
Cultivate Your Support Group
PLATFORMS Meetup Pinterest Twitter Facebook Klout LinkedIn Google+ Instagram Flickr YouTube/Vimeo
Blogs Spreecast/Podcasts LBS (Foursquare,
etc) Quora
BLOGGERS UNITE
SUPPORTLink Backs
MemesBlogger Awards
Comments
IDENTIFY EXPERTS Listorious Topsy Klout PeerIndex
DRAW YOUR CHARACTER Adjectives:
QuirkyPlayfulProfessional Intelligent
HOW TO INCREASE TRAFFIC & SHARE
YOUR BRAND
TOP SOCIAL MEDIA SITES BY TRAFFIC REFERRALS
STATS ON SOCIAL
JOHN GRISHAM-ESQUE DOWNLOADS
HOW TO LEVERAGE TIMELINE TO YOUR
ADVANTAGE
FACEBOOK TIMELINE Having a Facebook tab increases fans
38% faster than without a tab Pin it Highlight Apps Message Cover Photo
600% Increase in Likes in One Month & 20% Increase in Leads
SHARING IS CARING
Pages with Facebook Tabs driving action increase likes by 30%
HOW TO PRESENT YOURSELF AND
YOUR BUSINESS ON SOCIAL MEDIA
MOM LESSON # 1 Think before you speak.
Social Media tools to help:BufferTweetdeckSprout SocialGmail Goggles (set for 10 PM)
MOM LESSON #2 Nothing has meaning except the
meaning we give it.
Social Media Analytical Tools:SimplyMeasured
Facebook Insights
Sprout Social
TweetReach
Storify
COMPETITIVE ANALYSIS SimplyMeasured Free Reports
MOM LESSON #3 Don’t talk to strangers.
Social Media Tools:RapportiveLinkedInKloutTweetchatFollowerWonk (find keywords in bios)Listorious
TWITTER CHATS Find a time/day
Go to “The Twitter Chat Schedule” Try one out – www.tweetchat.com #chichat #ideaschat #journchat #stylechat
FUN FACTS ON WOMEN IN
TECHNOLOGY
WOMEN IN SOCIAL MEDIA
http://www.bitrebels.com/social/chicks-rule-power-of-women-in-social-media-infographic/
Forty-two million women in the US(roughly 53% of adult female population) routinely participate in social media – at least on a weekly basis
http://mashable.com/2012/04/16/women-startups/
Look at this snapshot of facts, an analysis of US Census data over the past 15 years.
• There are more than 8.3 million women-owned businesses in the United States, generating nearly $1.3 trillion in revenue and employing nearly 7.7 million people;
• Between 1997 and 2012 the number of women-owned firms increased by 54%, a rate 1.5 times the national average;
• The number of women-owned companies has risen by 200,000 within the past year, equivalent to just under 550 new women-owned firms opening each day;
• Women-owned firms that have made it to the $1 million dollar revenue mark are performing better than this same group was 10 years ago.
