ex cris week4
TRANSCRIPT
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HiWe are the Ex.Cris
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20 Ex.Cris
Interviewees
High school students
College students
CCA students and educators
Employed people
Education Services Methodology
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Thoughts / Assumptions• I thought coaching is all about help students solve their problems.
• I thought coaching is a one time relationship.
• Thought that professional Designers would use more online resources for learning such as online classes and remote feedback.
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Interviewed• I interview most of them face to face. I through Facebook video.
• Phone, video and in-person interviews
• Synthesize data —> high level insights from each group
• Interviewed professional Designers who work at different tech companies.
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Secondary Research• Consumer-Driven design
• Parents value free over quality
• High barriers to meet k12 needs
• Business model innovation and perseverance
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Learned
• Coaches learn from students by building relationships and respecting students’ cultural background.
• Trust, location, community and accessibility = good education experience
• Different levels of knowledge require different levels of granularity when searching for learning resources.
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TAM
SOM
1.3 Trillion Dollars
• Early childhood education: ~$70 billion • K-12: ~$670 billion • Higher education: ~$475 billion • Adult learning, continued education: $55 billion
Size of training industry- 160 Billion Dollars*
Learning Management Systems- 2 Billion Dollars
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132.3
5.824.4
59.8
Elearning Higher EDU Elearning Tutoring Corporate Learning US
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• billion
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Next steps• More research, more interviews
• Narrow down what market.
• Follow requirements
• More focused interviews
• Identify pain points
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Appendix• http://www.bersin.com/blog/post/The-Corporate-Training-Market-is-Exploding.aspx
• http://www.learndash.com/44-profitable-markets-within-the-training-industry/
• https://www.quora.com/How-big-is-the-education-market-in-the-US
• http://www.theatlantic.com/education/archive/2015/11/quantifying-classroom-tech-market/414244/
• http://www.forbes.com/sites/joshbersin/2014/02/04/the-recovery-arrives-corporate-training-spend-skyrockets/#602bd6784ab7
• https://www.trainingindustry.com/wiki/entries/size-of-training-industry.aspx
• https://trainingmag.com/trgmag-article/2o15-training-industry-report
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