exact drive inc overview
DESCRIPTION
Overview of Exact Drive Inc.TRANSCRIPT
Proprietary and Confidential
Proprietary and Confidential
Who We AreExact Drive Inc is a digital media planning and management firm with offices in Los Angeles and Minneapolis.
We offer real-time online advertising services that provide buyers of online media single-point access to one of the largest audiences on the Internet. We Protect your brand by using cutting edge campaign verification technology to ensure 100% transparent, brand safe media buys.
Our real-time buying and optimization platform plugs seamlessly into a wide variety of ad inventory sources, solving one of the biggest problems in online advertising: inventory and audience fragmentation.
Proprietary and Confidential
Where We Fit In – 4 Spots
1
2
3
4
Proprietary and Confidential
What We Do
Exact Drive simplifies the planning and fulfillment of online advertising, with strategic insight and technology that adds measurable value to our clients.
- Audience Forecasting- Display Advertising - Remarketing- Search Remarketing- Campaign Verification and Brand Safety
Proprietary and Confidential
Audience Forecasting
As your customers site-see across the Internet, Exact Drive leverages proprietary or third party data sources including, planning data, research data, performance data and server-side cookie management, to forecast the precise location where your brand and your target audience will intersect.
Proprietary and Confidential
Display Advertising-Target your audience by content, location and demos.- Place ads on websites most relevant to ideal customers.- Utilize Real-Time Bidding to truly optimize your spend.- Avoid inventory and audience fragmentation issues.- Campaign verification technology to ensure transparency and brand safety
Proprietary and Confidential
Remarketing
You spend time and money getting people to your website, but most people leave without making a purchase. Now, Exact Drive can remarket these potential customers by displaying your ads on sites these people visit, bringing them back to your website and keeping your brand top of mind.
Proprietary and Confidential
Search Remarketing
Search Remarketing is a customized display advertising solution that lets advertisers capture consumer interest and purchase intent from search term activities and remarket that consumer with tailored display ads throughout the Internet.
Proprietary and Confidential
Campaign Verification and Brand Safety
Most common daily questions…
Proprietary and Confidential
Campaign Verification and Brand Safety
Analyze…Reach: impression delivery pathPlacement: above/below the fold dataPotential click/impression fraud discoveryCreative: heatmapping, engagement dataGeographic distributionProvides screenshots
Benefits…Unprecedented transparency for marketersView vendors to whom inventory is truly allocatedData access enables proactive action and problem eliminationPrevention of ad served on inappropriate page or contentBrowser-based tools and API for data export & 24/7 accessNo interference with your ad tagsRules-based alerts, blocking, and reporting options
Proprietary and Confidential
Campaign Verification and Brand SafetyData Summary and Alerts Always Available
Proprietary and Confidential
Campaign Verification and Brand SafetyDetermine Brand Awareness and Engagement
Proprietary and Confidential
Campaign Verification and Brand SafetyDecision Support For Fraud Protection
13
Proprietary and Confidential
Effective ad buys POWERED by real-time biddingCampaign fulfillment POWERED by experienced professionals
Insightful analytics POWERED by new technologiesExhaustive service POWERED by shots of espresso
Call to learn more about Exact Drive’s digital media planning and management services.
Timothy NicholsDigital Media Strategist