• 7 Year Partnership• Adobe Genesis Partner of the Year• 400+ joint customers• 100+ integrated clients

Scene7RecommendationsTest&TargetSiteCatalyst Genesis

Integration Partners

Combine the power of Adobe’s Digital Marketing Suite with ExactTarget’s leading communications platform

• Listen to your customers’ product interests & their communication preferences

• Interact by sending relevant, targeted messages via the right channels at the right time

• Engage & drive long-term loyalty through targeted remarketing & relevant dynamic content

Are you Optimizing Customer Data?

Integration Success Showcase

Since Integrating ExactTarget & Adobe, Carhartt has seen:

• 6% higher click-through rate for abandoned cart campaigns

• 3% higher click-through rate for targeted emails vs. general promotional emails

Since using ExactTarget & Adobe, VHA has experienced:

• 7% increase in online sales • 15% recovery of shoppers who

abandoned their cart

• Assess impact of e-campaign

• Auto-track users post-click

• Easily improve future emails through simple reporting

1. Web Analytics Connector

• 360 degree view of e-campaign performance

• Allows data correlations to be more clear-cut

2. Enhanced Reporting Integration

SiteCatalyst Genesis

• Customer behaviour triggers relevant & timely email messages to subscribers

• Automatically import data into ExactTarget to better engage prospects & customers

3. Behavioural Marketing IntegrationGenesis

3. Behavioural Marketing IntegrationDaily feeds of individual web data triggers behaviorally-driven, relevant, timely email messages to subscribers

Genesis

4. Adobe Test&Target IntegrationA/B & Multivariate Testing within Emails & Landing Pages

• Provide a consistent experience across channels

• Increase conversions with post-send email content optimisation

• Control & change email content, even post-send

4. Adobe Test&Target Integration

Creative A Creative B

VS

5. Adobe Recommendations IntegrationExtend relevant recommendations through email

Genesis

6. Adobe Scene7 Integration

• Visually relevant, personalized messages on products

• Match print creative

• Data-driven templates

• Click stream driven -- tie timing & relevance

• Email to Website personalization

Create Dynamic & Personalized Emails

7. Targeted Audience SegmentationConsolidate Data Sources to Drive Segmentation & Targeting

• Automate email campaign tagging with the Web Analytics Connector

• Integrate pre-click & post-click data in Adobe SiteCatalyst

• Automatically trigger email messages to subscribers based on online behaviour

• Extend A/B, Multivariate testing to email with Adobe’s Test&Target Integration

• Increase conversion via post-send email content optimization with a Test&Target Integration

• Extend relevant recommendations through email with Adobe Recommendations

• Create dynamic & personalized emails with visually relevant content via Scene7

• Consolidate data sources to power segmentation and targeting with Audience Builder

Integration Summary