exadata talking points march 2010 v1d

Slide 1© 2010 IBM Corporation
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Six Talking points against Oracle Exadata V2
IBM Techline CompeteCenter
© 2010 IBM Corporation
About Exadata and this presentation
Oracle is very aggressively talking to customers about Oracle Exadata – making customers believe Exadata is something special and outstanding in the industry – It is not – It is a “one size fits all” appliance-like system based on yesterdays business model
Exadata is a very easy to understand “marketing bundle” with NO value to most customers – at a very high price tag
This presentation contains six talking points against Oracle Exadata that can be used with customers.
Use these talking points to show customers:
IBM is the IT vendor setting the scene worldwide – Which CEO is talking to world leaders?
There is nothing in Exadata IBM can’t do much better using our own technology
One size doesn't fit all – and customers don’t accept cost without value
Exadata is built on non-Sun technology
A virtualized and cloud-based environment is much more flexible and offers better TCO compared to Oracle’s appliance approach
IBM’s DB2 pureScale technology has more performance and offers lower TCO compared to Oracle RAC
What is Oracle Exadata
Database Server
Intel Xeon 5540 Nehalem processor @ 2.53GHz
Storage Server
Intel Xeon 5540 Nehalem processor @ 2.53GHz
Max. 100 TB raw SAS disk storage
Max. 336 TB raw SATA disk storage
Max. 5TB flash storage
Exadata Software
Oracle Enterprise Linux
Oracle Database 11.2
Scales to a 8 rack database machine
It is just hardware and software – NO magic here!
1. Which CEO is talking to world leaders?
IBM is setting the IT scene globally with initiatives like Smarter Planet
World leaders are talking – and listening – to the CEO of IBM, Sam Palmisano. Not Larry Ellison of Oracle or any Sun executives
The reason? IBM is years ahead in creating the IT infrastructure of the future – an infrastructure based on creating value for the customer and taking care of the planet
Oracle Exadata is a sad example of yesterdays way of doing business in the IT industry – squeezing the customers for license and support $
2. There is nothing in Exadata IBM can’t do much better using our own technology
System z
Power Systems
System x
System Software
Integrated
INTEGRATED
SERVICE
MANAGEMENT
It is a matter of design. Exadata from Oracle is based on a large number of components – last year it was based on x86 servers from HP, this year it is Sun x86 server – what about next year?
Oracle/Sun needs to align own middleware stack as part of integrating Sun into Oracle. Will current Exadata components survive the internal struggle?
IBM can build systems similar to Oracle Exadata based on integrated technology and services from bottom to top – but build to support the customers business needs
Why should the customer buy a solution just because Oracle thinks it is a good idea?
A WORKLOAD OPTIMIZED APPROACH
3. One size doesn't fit all - and customers don’t accept cost without value
Oracle has built a huge database machine that is overkill to support either OLTP or Data Warehousing (BI)
Exadata is a one-size fits all machine whose target market is unclear
OLTP customers end up over-paying for excessive storage they will probably never use
BI customers pay for expensive SSD Flash drives used only for flash memory that are not effective for data warehouse workloads
IBM can build systems similar to the Oracle Exadata using leading-edge technology like the DB2 pureScale database and Power7 based servers – with better performance, lower TOC and based on the needs of the customer.
Exadata is a return to the good old days of IT where the vendors were controlling what the customers should buy – that business model stopped working 20 years ago – ask former employees of WANG, Data General and other ancient IT vendors.
The IBM business model of today is totally different and helping customers shift their focus from productivity to innovation by integrating advanced technology far deeper into their business operations in order to unlock innovation and drive growth
4. Why don’t they use Sun technology?
Exadata is built using standard components like Intel processors and Linux – NOT Sun processors and operating system – WHY is that?
The processors used in Exadata are standard Intel Xeon 5540 Nehalem processors
Why doesn’t Oracle use the Sun UltraSPARC-T2 Plus processor?
According to Sun’s marketing the UltraSPARC-T2 Plus is ahead of all competition “We (Sun) introduced Sun's second and third generation CMT processor while the rest of the industry is straining to catch up with our first generation.”
The operating system is Oracle Enterprise Linux, an operating system based on Red Hat Enterprise Linux
Even more strange – Why don’t they use Solaris? - Solaris was one of the main reasons Oracle spend $7 billion buying Sun!
There can be several explanations to this:
Linux is a better platform for Oracle RAC than Solaris
There was not enough time to migrate the drivers and utilities from Linux to Solaris – Oracle needed to get Exadata fast to market in order to have something “new” to present to customers
5. Appliance vs. Virtualization
Datacenter trend is towards Virtualization and Cloud Computing
Exadata concept is driving in opposite direction introducing a separate compute island
Risk of over provisioning: Fixed configurations only
Dedicated dB platform, no utilization of unused resources by other applications
No integration to existing storage and compute resources
Suggest ‘rip and replace’ approach for existing installations
IBM offers holistic approach to datacenter solutions
End-to-end integrated solutions, integrating to existing infrastructure
if feasible (i.e. SAN)
Power Systems and PowerVM designed to drive utilization beyond 90%
Dynamic resource allocation based on application demand,
no over provisioning
6. Oracle RAC vs. IBM DB2 pureScale
Exadata is built on Oracle RAC
A solution running on low cost HW at high license cost
Oracle RAC does not scale well
IBM DB2 pureScale on Power7 based systems delivers superior value
DB2 pureScale makes more effective use of massive Power7 execution threads
DB2 pureScale has far better scalability and availability than Oracle RAC
Study shows IBM pureScale scales 94% vs. RAC at 44% @ 8 nodes (details on next page)
Redistribute workload to surviving nodes immediately
Recover in-flight transactions on failing node in as little as 15 seconds
Keep the cluster running during rolling software maintenance and updates
DB2 pure Scale delivers better overall TCO than Oracle RAC
Power7 ‘cluster-in-a-box’ vs. 8 Sun Nehalem-based servers
Sun requires 2x number of cores and 48% more cost for comparable performance !
(details on p.9)
6. Oracle RAC Scaling Compared To IBM DB2 pureScale
IBM DB2 pureScale
Linear Scaling
pureScale 90:10 (not shown): TPS numbers/node from slide provided by Toronto team, 12 member 90/10 study
Calculations for pureScale made according to the formula: (Actual tps/Linear tps) * NumberOfNodes
1:14853, 2:28796, 4:56642, 8:110424, 12:161781
pureScale 80:20: TPS numbers/node from Miso Cilimdzic 12 member 80/20 study
Calculations for pureScale made according to the formula: (Actual tps/Linear tps) * NumberOfNodes
1:14945, 2:29548.1, 4:58217.4, 8:112626.9, 12:154444.4
Dell Study: Dell Numbers are elapsed time from figure 5 in the study (http://www.dell.com/downloads/global/power/ps2q07-20070279-Mahmood.pdf).
Calculations for Dell study made according to the formula: (Linear/(Actual-Linear)) * NumberOfNodes
Test 1 Test 2 (4node/4core) Test 4 (8node/16 core) (InfiniBand reduced 8 node result by 33%, to 174.2)
425 375 260
ITG DB2/z Numbers: (quote from study)
Parallel Sysplex cluster overhead is clearly lower than for RAC. Users and consultants commonly
allow for 12 to 17 percent performance degradation in a two-way configuration, and a further 0.5
percent degradation for each additional node. The results presented here are consistent with the 0.5
percent value, but indicate that in practice the 12 to 17 percent range for initial overhead is too high.
As Parallel Sysplex clusters expanded in size, users were better able to balance workloads across the
full range of processor, I/O and storage resources within the cluster. An organization might thus find
that, for example, it experienced 15 percent cluster overhead, but was able to improve capacity
utilization by 10 percent, for a net capacity penalty of only five percent.
Chart2
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1.9771227835
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3.8954432921
2.3230390817
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7.5360923386
3.5102209374
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10.3341853463
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14
Database Nodes In Cluster
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12
Sheet1
1
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2.32
3.51
6. DB2 pureScale on Power7 costs less than Oracle RAC on Sun Nehalem
Oracle RAC on Sun X4170 (Nehalem)
8 servers – 64 cores total
8-cores per node
Performance: 3.0M tpm
4 nodes, each in LPAR with 7 cores
1 Coupling Facility in LPAR with 4 cores
Performance: 3.2M tpm
DB2 pureScale performance projected from IBM internal Studies
Oracle RAC performance projected from Dell Study of Oracle RAC with Infiniband
TCA costs include hardware, software, hardware maintenance, software maintenance
Solution Price discounted 50% for IBM, 50% for Oracle
DB2
DB2
DB2
DB2
Call to action
Don’t let Oracle control the customers IT agenda – Exadata is clever marketing from Oracle – It is NOT a unique piece of technology
Be offensive – Oracle is. Oracle is pitching Exadata at your accounts (especially our System x and Power Systems customers running Oracle databases or Apps) – Using it as a foot in the door to get a larger piece of the customers IT budget
Elevate the discussion beyond the product level - Leverage topics like Smart Analytics, Virtualization and Cloud computing in order to show IBM leadership
Use the momentum behind Smarter Planet – Oracle has NOTHING to to talk to customers about beyond products. There will be no more development resources given to Sun's Java-based “Project Wonderland”
Sun has always had a lot of talking time in front of customers - It doesn't look like Oracle will use any of Sun’s pervasive technologies. Oracle doesn’t use UltraSPARC-T2 and Solaris in Exadata. Oracle will cut half of Sun workers, analyst predicts
IBM’s continued R&D investment and innovation leadership overwhelms Oracle’s and Sun’s R&D investment combined. Remember to tell customers how IBM’s technology can address today’s workloads while establishing the foundation for the emerging workloads of tomorrow
Where to get more help
For more high-level talking points or background information please contact the IBM Techline CompeteCenter
Competitive information
Disclaimer
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DB2 pureScale vs. Oracle RAC Scalability
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1,98
3,90
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10,33
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3,51
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exadata talking points march 2010 v1d

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