EXAGGERATED ENERGY DRINKSEXAGGERATED ENERGY DRINKSPRODUCT LABELING

PROJECT

thE Job...thE Job...Invent an energy drink that promises unrealistic or exaggerated properties and benefits.

Design a bottle label that will appeal to my company’s chosen target group or market.

Choose a color scheme that will be interesting to our demographic.

Include the required labeling such as the UPC code, ingredients, and product bottler.

Produce a prototype of the bottle and liquid to discuss the overall visual appeal to the buyer.

WHAT Drink IS THIS?WHAT Drink IS THIS?

• How do you know for sure?

• What visual evidence helps?

• What is the flavor?

Target GroupsTarget GroupsWhat is the target group for

this product?

Our product group is teenagers and

students12 to 18 years of age.

Image TransferImage TransferThe success of a possible image transfer

betweenan Energy Drink and a certain

brand/company ismainly based on two factors: 

1.Relevance to the Target Groups: – The target customers of the drink and the

consumers can be considered to be almost identical. (Mountain Due-Extreme Sports)

2. Image Attraction:– The characteristics of the image of the product

match the image of an Energy Drink in almost every regard. As a rule, the consumer associates Energy Drinks with images related to the impossible benefits.

Product designProduct design

LOOK and THinkLOOK and THink

•What needs to be on the bottle?

•What helps the viewer want to buy it?

LOOK and THinkLOOK and THink

What are the similarities?

What are the differences?

•Are color schemes used?

•Does the color scheme help?

LOOK and THinkLOOK and THink

How is the text important?

How does the text and font influence the viewer and help the product?

LOOK and THinkLOOK and THink

Requirements

Requirements

EVERY STUDENT mUst Have...EVERY STUDENT mUst Have...• A product name and related image

– Make it interesting and attractive to the viewer.– The product and name should be creative and cleaver. It should be like nothing ever

seen and people should want to buy your product on looks alone.– Make sure the image does wrap around . Use the 1/3rd rule.

• A 2-4 color, color scheme– Make sure it captures the eye. Contrast helps.

• A correct sizing and resolution.– Resolution of 200 pixels/inch– width of 8.25 inches– height of 2.50 inches

• A UPC code.– Rotate it sideways to fit it in.

• A nutritional facts label.– You’ll modify an existing label to fit your ingredients. Be creative with it. I am going to

read it.• A clear indication of the amount of liquid contained in the bottle.

– 1 Pint .9 Fl OZ (16.9 FL OZ) .5 LITER.• A distributor logo.

– This is your logo. Make it small. Make it stand out.• A flavor.

– It should fit the product and the colors you have chosen. Remember, you will eventually make the color of the product and create an actual bottle of you drink.

• Correct spelling. – Products that have errors demonstrate a lack of quality. If they make errors in the text,

what errors were involved in making the drink?

STUDENT ExamplesSTUDENT Examples

Teacher ExampleTeacher Example

The main image should relate to the product name and attract the customer. Remember that the image must be visible so be careful of wrap-around.

Details, Details, Details! Every one’s bottle will contain 1 Pint .9 Fl OZ (16.9 FL OZ) .5 LITER. You must also list a Flavor, put a UPC code, your production logo, and nutritional facts on your label.

Resolution:200 pixels/inch

Size:Width 8.25 x Height 2.50

Color scheme is important. You need to choose 2-4 colors to use. It should fit your idea and should be interesting to the viewer. Contrast helps!

The title will also attract the viewer. Make it interesting and related to what your drink does. Be clever and creative. Creativity sells!

CREATIVITY IS KEY!

The 1/3rd RuleThe 1/3rd Rule

Remember, only about 1/3rd of your label will be viewable at any time. This happens due to the wrap around that occurs on the cylindrical bottle.