Examining Ads and Reviewing Appeals: Apple Advertisements

Block 6:White Board

Selen-- SitneyGene--James--Isael

Sequiyia—Michael--MarisolFelecia—Daniel--Layla

Malaysia--Miranda -- Alejandro

Alejandro –Angel C

Angel R—Anthony--Deja

Azuree--Glendi

Block 7 seating ChartWhite Board

Miya

Jon

Alan

Richard

Shenida

Demetrius

Joseph

Troy

Ozzy

Mario

Aziel

Kylee

Mandi

Dante

Ramon

Cameron

James

Alvaro

Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

SMART (Participation) Grade (5 min)

What do you deserve today?*One point for each core-value (5 points possible each day). I reserve the right to change these

grades.

S = Self-Controlled

M = Motivated

A = Accountable

R = Respectful

T = Timely

Each day YOU will decide the grade you deserve.*

Do Now (5 min)

What is an advertising

appeal?It is an

advertising request.

Examining Ads and Reviewing Appeals: Apple Ads

Activity 1.17

1. Do Now (5 min)2. Objectives (1 min)3. How do advertisers try to influence you? (5 min)4. Preview Advertisements (5 min)5. Analyze advertisements in groups (20)6. Types of Advertising Appeals (15 min)7. Closing (1 min)8. Exit Slip (5 min)9. Participation Grades (3 min)

Agenda

Objectives (2 min)

Language (How you will master the knowledge)By:

1. Discussing the advertisements in class and filling out a worksheet

2. Taking notes on SpringBoard

Content (The knowledge you’ll master today)SWBAT:

1. Analyze the appeals in advertisements2. Define common advertising appeals

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

1977

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

1983

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet 1984

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

1997

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

1998

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

1998

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet 1999

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

2001

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Preview Advertisements (5 min)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Analyze advertisements in groups (20)Objective: SWBAT: Analyze appeals in advertisements by discussing the

advertisements in class and filling out a worksheet

Choose one of the ads and please fill

out the worksheet!

Types of Advertising Appeals (Requests) (15 min)Objective: SWBAT: Define common advertising appeals by taking notes on

SpringBoard

p. 71

Types of Advertising Appeals (Requests) (15 min)Objective: SWBAT: Define common advertising appeals by taking notes on

SpringBoard

p. 71

Closing (1 min) Did you master the following objectives?

Language (How you will master the knowledge)By:

1. Discussing the advertisements in class and filling out a worksheet

2. Taking notes on SpringBoard

Content (The knowledge you’ll master today)SWBAT:

1. Analyze the appeals in advertisements2. Define common advertising appeals

Exit Slip (5 min)

What is a bandwagon appeal?

Your 5-point daily participation grade is based on CLA’s core-values:

CLA Students are S.M.A.R.T.

SMART (Participation) Grade (5 min)

What do you deserve today?*One point for each core-value (5 points possible each day). I reserve the right to change these

grades.

S = Self-Controlled

M = Motivated

A = Accountable

R = Respectful

T = Timely

Each day YOU will decide the grade you deserve.*