examples of partnerships for a digital campus: working with msu global brendan guenther – michigan...
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Examples of Partnerships for a Digital Campus:
Working with MSU Global
Brendan Guenther – Michigan State University
For Common Solutions Group – Winter 2014 Meeting
International Capacity BuildingDeveloping a Knowledge Platform
Agricultural College – strong tradition of extension education
Mission increasingly involves work abroad Cost heavy with travel expenses and reliance on U.S.
experts
Challenge: create a knowledge platform that could be used by experts (within university and abroad in public and private sectors); Allow content to be linked to competencies developed by private-sector
How did we do it? What result?
MSU - working with Creative Commons (part of a Hewlett OER Grant) to create Web 3.0 tools for OER Discoverability
Exposure of extended meta-data to search engines & harvesters
Creation of Drupal & Wordpress Modules for use by schools and NGOs
Result: We produced some good open code, advanced the debate, but changed little. Incentives to participate unable to overcome drag. Did lead to subsequent grants/projects.
For-Profit PartnershipGaining marketing capacity Bisk has capital for program development and
marketing MSU College of Business retains authority on
curriculum and academic staffing Broad advertising and marketing, full sales program
with lead-development, and results-oriented enrollment marketing
Revenue sharing Other colleges passed, only want successful
masters programs, not high-scale. Result: Successful so far, generates enrollment and
$, faculty are satisfied
For-Profit Partnership - Go-To-Market Partner for Edutainment Opportunity to tie an already developed MOOC into
a marketing partnership with a major science-fiction entertainment product from traditional media.
Online engagement for media channel; Lifelong learning prospects for us; Department had Online MA program, but this is a
different audience converting casual interest into revenue & deeper learning
Already developed the course and offered it to ~400 students
Result of Edutainment Experiment
Retread LMS company - as MOOC provider, was go-between with media company
Course was a non-factor in strategic planning up until then, became fodder for Dean and Provost
Would have been a huge audience, but partnership collapsed at midnight-hour over conflicts re: faculty control of content.
Result: Tension over academic vs. corporate values existed throughout, finally terminated the relationship.