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SEPTEMBER 18-20, 2016

SHERATON NEW ORLEANS

EXCELLENCE IN JOURNALISM 2016EXHIBITOR, SPONSOR & ADVERTISEROPPORTUNITIES

The 2016 Excellence in Journalism conference, Sept. 18-20, at the Sheraton New Orleans, is the premier gathering of highly engaged journalists working in all forms of media.

Hundreds of journalists travel to EIJ each year to learn about new tools, techniques, technologies, to discuss best practices, developments and challenges in the industry, take advantage of networking events and to reconnect with colleagues, friends

and new connections.In 2016, the Society of Professional Journalists and the Radio Television Digital News Association will partner with the Native

American Journalists Association to host the Excellence in Journalism conference.Becoming a sponsor of EIJ16 offers one of the best opportunities for companies, tribes, and foundations to invest in new opportu-

nities for journalists to improve their craft and media coverage. The conference unites these three premier journalism organizations with marquee events including, but not limited to, the J-Expo

and Career Fair, Opening Night Reception and an array of educational programming, while still providing diverse events tailored to each organization and their dedicated members. Amidst it all are opportunities to promote your brand and have the rare opportunity to be face-to-face with all walks of the journalism community.

IMPORTANT DEADLINES!

January 27 // Call for Programs and IdeasMarch // Registration OpensJuly 1 // Program Book Ad Submission August 4 // Early Bird Registration EndsAugust 27 // Hotel Room Block ClosesAugust 27 // Registration Closes

J-EXPO AND CAREER FAIR

Sat., Sept. 17 // Noon-5pm // Exhibitor Move-InSun., Sept. 18 // 9am-5pm // EIJ Day 1Mon., Sept. 19 // 9am-5pm // EIJ Day 2Mon., Sept. 19 // 5pm-7pm // Exhibitor Tear-Down

The Native American Journalists Association is a 501(c) 3 non-profit that serves and empowers Native journalists through programs and actions designed to enrich journalism and promote Native cultures. NAJA recognizes Native Americans as distinct peoples based on tradition and culture. In this spirit, NAJA educates and unifies its membership through journalism programs that promote diversity and defend challenges to free press, speech and expression. NAJA is committed to increasing the representation of Native journalists in mainstream media. NAJA encourages both mainstream and tribal media to attain the highest standards of profession-alism, ethics and responsibility.

The Society of Professional Journalists works to improve and protect journalism. The organization is the nation’s most broad-based journalism organization, dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi, SPJ promotes the free flow of information vital to a well-informed citizenry; works to inspire and educate the next generation of journalists; and protects First Amendment guarantees of freedom of speech and press.

The Radio Television Digital News Association is the world’s largest professional organization exclusively serving the electronic news profession. RTDNA members include local and network news executives, news directors, producers, reporters, digital news professionals, as well as educators and students. Founded as a grassroots organization in 1946, RTDNA works to protect the rights of electronic journalists in the courts and legislatures throughout the country, promotes ethical standards in the industry, provides members with training and education and honors outstanding work in the profession.

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2016EXCELLENCE IN JOURNALISM

CONFERENCE

CREATE PRESENCE!YOUR

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BRAND-IT SPONSOR 1 (Breakout Floors) [$15,000]Get Bronze Level BenefitsGet premium branding on escalator glass on all three floors where breakout sessions take place. 3’h x 24’w adhesive advertising on glass facing rooms.

BRAND-IT SPONSOR 2 (Elevators) [$15,000]Get Patron Level BenefitsFeature your brand on the exterior of all six elevators elevators on the main lobby level. All hotel guests and conference goers will take these elevators en route to sessions, hotel rooms and other locations throughout the hotel. Be the first thing they see each time they need to move about the hotel.

BRAND-IT SPONSOR 3 (J-Expo) [$10,000]Get Bronze Level BenefitsHave your brand prominently placed on three columns in the J-Expo and Career Fair. Perfect location that will showcase your brand in front of conference goers. The J-Expo hall is open all three days of the conference and will host a variety of networking opportunities.

ADVERTISING OPPORTUNITIES

Program Book AdFull Page [$2,000] • Half Page [$1,800]Ads are available in the program book that all attendees will receive upon check-in. Attendees will use the program book on a regular basis for all their conference needs.

Organizations’ e-Newsletters [PRICE VARIES]Consider tailoring your exposure by advertising on each of the partici-pating organizations’ newsletters. RTDNA: 5 days/1 week SPJ: weekly NAJA: bi-monthly

General Session Seat Drop [$2,000]Your message, and logo, will be on the seats for all attending the session.

Attendee Email Blast [$1,500]Your message, and logo, will be sent to all those registered for the conference.

Tote Bag Insert [$1,000]Your promotional item will be placed in the tote bags that each attend-ee receives at the conference.

Conference Website Homepage Leaderboard [$1,000]Homepage Tower [$800]Supplemental Leaderboard [$600]Supplemental Tower [$400]Include an ad on the conference website, the place where all those registered, or thinking about registering, go for their EIJ information.

Mobile App Push Notifications [$750]A message of your choice will be pushed to all conference app users, similar to a text message.

Mobile App Promoted Post [$500]Your message will be posted to the top of the conference mobile app’s activity feed for 20 minutes.

BRAND EXPOSURE

TOTE BAGS [$20,000]Get Silver Level BenefitsUseful for years to come as they are carried into newsrooms, through airports and all over the conference with your company logo promi-nently displayed.

CONFERENCE WI-FI [$20,000]Get Silver Level BenefitsConference Wi-Fi is no longer a ‘nice to have.’ Reliable Wi-Fi is a critical must-have productivity tool for all conference goers, especially journalists! Wireless users will learn about your Wi-Fi network in the program guide. A quick search for nearby networks will produce the EIJ16 Wi-Fi network name, and can be opened with the password of your choice (character restrictions may apply). Users will be redirected to a “splash page” with an opportunity to feature your brand.

MOBILE APP [$20,000]Get Silver Level BenefitsYour company logo is the first thing attendees see each time they open the conference’s mobile app. It contains everything from the daily schedule, speaker bios, exhibitor information, restaurants, maps and more. Over 60% of EIJ15 attendees are engaged users of the Mobile App.

CHARGING STATION [$20,000]Get Silver Level BenefitsToo much tweeting, texting and taking notes has conference attend-ees running low on juice. Charging stations offer full branding of your company. Their capabilities are strong for phone and other hand-held electronics. This station will be placed on the J-Expo floor for optimum foot traffic.

EIJ HEADSHOT STUDIO [$20,000]Get Silver Level BenefitsWhether you’re a seasoned pro or just starting out, conference at-tendees won’t want to miss the chance to boost their materials with a FREE professional photo. Photographers will be on hand to take com-plimentary headshots for attendees. Brand this space on the J-Expo floor and get all the credit for providing attendees with this necessary element of their portfolio.

LANYARDS [$10,000]Get Bronze Level BenefitsYour company logo will be around every conference-goers neck for the entire length of the conference. This is an excellent opportunity to enhance your brand and increase your corporate visibility.

HOTEL KEY CARD [$10,000]Get Bronze Level BenefitsStart building brand visibility from the moment attendees arrive at the hotel! Hotel room key cards with your company logo prominently displayed will be given to each attendee staying at the host hotel for his/her guest room.

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CREATE PRESENCE!YOUREXCLUSIVE OPPORTUNITIES

Opening Night Reception

RTDNA Paul White & John F. Hogan Awards Reception

Networking Happy Hour

SPJ President’s Installation Banquet

NAJA National Native Media Banquet

RTDNF Scholarship and Fellowship Luncheon

Coffee Break

Snack Break

Create Your Own Sponsorship

Opportunity to put your name front and center during the conference’s kick-off event.

RTDNA recognizes lifetime contributions to electronic journalism with RTDNA’s highest honors. Position your brand with the best in journalism at this signature event. Multiple sponsors welcome.

The perfect end to a productive day of hands-on learning and training is an hour with colleagues and new connections over drinks. Provide conference attendees a time to network on the J-Expo floor after a long day of sessions wraps up.

The culminating conference event where inspiring words are spoken by award-winning journalists who have gone above and beyond and as a result, set the standard high for all those who strive every day to be better journalists.

The Native American Journalists Association honors excellence in journalism and coverage of Indian Country through the annual awards ceremony and banquet.

Since 1972, Radio Television Digital News Foundation (RTDNF) has awarded more than $1 million in scholarships and fellowships to more than 500 aspiring journalists. We’re honored to give back to these deserving students and young professionals. Your sponsorship gives our class of recipients the opportunity to attend the Excellence in Journalism conference and meet today’s industry lead-ers from the RTDNA Board of Directors at an intimate luncheon in their honor. With your support, RTDNF is proud to help these future industry leaders’ careers get off to a great start. Your sponsorship includes an opportunity to speak at the scholars’ luncheon.

Journalists and coffee go hand-in-hand! Every morning conference-goers are in search of their caffeine fix. Be the one to provide it as well as an opportunity to chat with attendees as they stop by the J-Expo and Career Fair.

Conference-goers are looking for a pick-me-up in the afternoon. Be the one to supply them with a soda and a snack while you have an opportunity for some one-on-one time on the J-Expo floor.

Looking to create a sponsorship that fits the needs of your company, organi-zation, foundation or tribe? Work with Holly Rose, Industry Relations Manager, to build a sponsorship that is right for you and your brand. Contact Holly Rose, hollyr@rtdna.org, (856) 380-6890.

SOLD to CNN Newsource

Price Varies

$20,000

$10,000

$10,000

$10,000

$7,500

$7,500

Prices Vary

Platinum

Depends on Contribution

Bronze

Bronze

Bronze

Bronze

Patron

Patron

Benefits Vary

EVENT COST BENEFIT LEVEL DESCRIPTION

SEPTEMBER 18-20

SHERATON NEW ORLEANS

NEW ORLEANS, LA

PATRON [$5,000]• One complimentary registration• Half-page, 4-color ad in printed program• Insertion of promotional item into tote bags• Acknowledgment in printed materials and website• Pre and post-conference digital attendee list.

FRIEND [$2,500]• Recognition in program• 50% discount on ad in the printed program• Insertion of promotional item into tote bags• Acknowledgement in printed materials and website

SPONSORSHIP LEVELS

PLATINUM [$50,000]• Eight complimentary registrations• Quad booth space (island) at the J-Expo and Career Fair• Banner space in registration area• Pre- and Post-conference digital attendee list• Full-page, 4-color ad in printed program• Insertion of programming item into tote bags• Acknowledgment in printed materials and website

GOLD [$25,000]• Six complimentary registrations• Double booth space at the J-Expo and Career Fair• Banner space in registration area• Full-page, 4-color ad in the printed program• Pre- and Post-conference digital attendee list• Insertion of promotional item into tote bags• Acknowledgement in printed materials and website

SILVER [$15,000]• Four complimentary registrations• Single booth space at the J-Expo and Career Fair• Full-page, 4-color ad in the printed program• Pre- and Post-conference digital attendee list• Insertion of promotional item into tote bags• Acknowledgment in printed materials and website

BRONZE [$10,000]• Two complimentary registrations• Half-page, 4-color ad in the printed program• Insertion of promotional item into tote bags• Acknowledgement in printed materials and website• Pre and post-conference digital attendee list.

Excellence in Journalism 2016 (EIJ16) is a collaboration between the Radio Television Digital News Association (RTDNA), the Society of Professional Journalists (SPJ), and the Native American Journalists Association (NAJA). Attracting more than 1,000 attendees, EIJ16 is the premier annual conference for learning new skills, discovering new tools and technology, discussing best practices, and networking with colleagues and peers in the electronic journalism industry from all over the globe. Attendees include news directors, news staff, freelance journalists, educators, students, and suppliers in radio, TV, online and print journalism.

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CONTACTContact for all communications about exhibitors and sponsors

CONTACT NAME ________________________________________________

CONTACT EMAIL ________________________________________________

TITLE _________________________________________________________

COMPANY NAME _______________________________________________

ADDRESS _____________________________________________________

CITY, STATE, ZIP ________________________________________________

OFFICE PHONE _________________________________________________

MOBILE PHONE ________________________________________________

WEBSITE ______________________________________________________

EXHIBIT SPACEo_Premium booth (10 x 10 in prime location), $3,500

o_Standard booth (10 x 10), $3,000

o_Island booth ($12,000)

One exhibit booth includes (3) complimentary registrations. Additional registrations can be purchased for $230.

EXHIBIT LOCATION PREFERENCEPlease provide at least 3 booth numbers, in order of preference.

1st ___________

2nd __________

3rd ___________

Competitors you do not wish to be near: ____________________________

______________________________________________________________

Location is based on a first come first served basis. An EIJ representative will reach out to confirm booth selection. You will only have 48 hours to make your booth selection after signing contract.

CUSTOMIZED SPONSORSHIP

Sponsorship Description: ________________________________________

______________________________________________________________

CALCULATE YOUR PAYMENT

TOTAL AMOUNT DUE: ____________________________________________

PAYMENTo_Company Check (SPJ Tax ID # 36-2037874)

Payable to: Society of Professional JournalistsMail to: Holly Rose

3909 N. Meridian St.Indianapolis, IN 46208

(Circle One)

o_Credit Card AMEX VISA MasterCard

NAME ON CARD ________________________________________________

CARD NUMBER _________________________________________________

EXP DATE ——————————————————— CVV ______________________

SIGNATURE ____________________________________________________

OPPORTUNITY PRICE

Opening Night Reception SOLD

RTDNA Paul White & John F. Hogan o_Price VariesAwards Reception

Networking Happy Hour o_$20,000

Tote Bags o_$20,000

Mobile App o_$20,000

Conference Wi-Fi o_$20,000

EIJ Headshot Studio o_$20,000

Charging Station o_$20,000

Lanyards o_$10,000

SPJ President’s Installation Banquet o_$10,000

Hotel Key Cards o_$10,000

RTDNF Scholarship & Fellowship Luncheon o_$10,000

Coffee Break o_$7,500

Snack Break o_$7,500

SPONSORSHIP LEVELS

Platinum o_$50,000

Gold o_$25,000

Silver o_$15,000

Bronze o_$10,000

Patron o_$5,000

Friend o_$2,500

ADVERTISING OPPORTUNITIES

Brand-It Sponsor 1 o_$15,000

Brand-It Sponsor 2 o_$15,000

Brand-It Sponsor 3 o_$10,000

Full Page, 4-color (Program Book) o_$2,000

General Session Seat Drop o_$2,000

Half Page, 4-color (Program Book) o_$1,800

Attendee Email Blast o_$1,500

Tote Bag Insert o_$1,000

Mobile App Push Notifications o_$750

Mobile App Promoted Post o_$500

Organizations’ e-Newsletters o_Price Varies

Conference Website o_Price Varies

EXHIBIT & SPONSORSHIP CONTRACT

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Please refer to excellenceinjournalism.org to review the rules and regulations intended by RTDNA, SPJ and NAJA to serve the best interest of EIJ16, the exhibitors, registrants, and to give notice to applicants and exhibitors of governing rules and regulations. All applicants are bound by the rules and regulations.

EXHIBIT ELIGIBILITY

RTDNA, SPJ and NAJA reserve the right to refuse applications of organizations not meeting standard requirements or expec-tations. RTDNA, SPJ and NAJA reserve the right to curtail or to close exhibits, wholly or in part, that reflect unfavorably on the character and the purpose of the meeting. This applies to displays, literature, advertising novelties, souvenirs, conduct of persons, etc.

EXHIBITOR REGISTRATIONS

Each exhibitor registration includes access to all sessions. Additional registrations needed by EIJ exhibitors can be purchased online at excellenceinjournalism.org. Exhibitor registrations do not include access to ticketed meal events. Ticketed meal events can be purchased online.

TERMS OF PAYMENT

The exhibitor agrees to enclose with this application full payment. Payments should be made payable to Society of Professional Journalists (SPJ) and forwarded to: 3909 N. Meridian St., India-napolis, IN 46208. To be included in initial space assignments, the exhibit contract and full payment must be received. Space will not be assigned or held without the contract and payment of all applicable fees.

EXHIBITOR APPLICATIONS

Exhibitor applications should be directed to Holly Rose, EIJ Industry Relations Manager, Email: hollyr@rtdna.org, Direct: 856-380-6890, Mobile: 973-670-7977.

ASSIGNMENT OF SPACE

Priority for space assignment will be made on a first-come, first-served basis. Taking space configurations under consid-eration, management reserves the right to make any revisions necessary to the floor plan. RTDNA, SPJ, and NAJA reserve the right to change booth numbers or shift booth space to accom-modate exhibitors that have purchased multiple booths or for other reasonable causes.

DECORATOR SERVICES RTDNA, SPJ and NAJA have selected Global Experience Specialists (GES) as the official decorator for EIJ16. Decorator services, furnishings, floral arrangements and other items will be outlined in the Exhibitor Services Kit, typically sent 60–90 days prior to the show.

SPONSORSHIP AND EXHIBIT CANCELLATION POLICY

Cancellations must be submitted to RTDNA, SPJ and NAJA in writing. NO REFUNDS on booth space will be granted. Compli-mentary registrations will be invalid if booth space is canceled.

1. Move-in: Exhibitor accepts the EIJ move-in dates assigned to them and acknowledges this is the only day their freight may be received at show site. In addition, exhibitor understands no booth installation may begin prior to their target move-in date.

2. Dismantling: Exhibitors’ displays must not be dismantled or packed in preparation for removal prior to the official closing time of EIJ. All exhibitors must have their materials dismantled and their booth space cleared by 5:00 p.m. on the closing day. Exhibitors are subject to penalty.

3. Subletting of Exhibit Space: Exhibitors may not assign, sub-let or share their exhibit space with another business or firm unless approval has been obtained in writing from RTDNA, SPJ and NAJA.

4. Installation: Exhibitor agrees to adhere to the installation schedule as posted. Set up procedures for EIJ16 will be high-lighted in the Exhibitor Services Kit. Any unattended booths will be set up at the discretion of RTDNA, SPJ and NAJA and all expenses will be charged to the exhibitor.

5. Schedule: Exhibitor agrees to adhere to the show schedule as posted. This schedule contains specific move-in/out times along with scheduled times for all materials to be removed from the show floor.

6. Liability: RTDNA, SPJ, NAJA and its members, the repre-sentatives and employees thereof will not be responsible for any injury, loss or damage that may occur to the exhibitor, exhibitor’s employees, agents, contractors or property from any cause whatsoever, or which may be sustained by any person who may be on the premises leased to the exhibitor. Exhibitors and exhibitors’ contractors and its insurers will not subrogate against RTDNA, SPJ, or NAJA for theft of, loss of or damage to property while in transit, within and in transit from the confines of the hall.

J-EXPO & CAREER FAIR RULES AND REGULATIONS

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7. Disability Provisions: Exhibitor shall have sole responsibility for ensuring their exhibit is in full compliance with the Ameri-cans with Disabilities Act and any regulations implemented by that Act.

8. Damage to Property: The exhibitor is liable for any damage caused to building floors, walls or columns, standard booth equipment, another exhibitor’s property or the hotel.

9. Labor: Exhibitors are required to observe all contracts in effect between service contractors, the hotel and labor organi-zations.

10. Conflicting Events During Show Hours: Exhibitor agrees not to extend invitations, call meetings, hospitality events or otherwise encourage the absence of industry professionals from the exhibit hall and meeting rooms during the hours of all professional development and EIJ16 activities.

11. Exposition Guidelines: No exhibits will be permitted which interfere with the use of other exhibits or impede access to them or impede the free use of the aisle. Booth personnel, in-cluding demonstrators, hostesses and models, are required to confine their activities within the exhibitor’s booth space. Apart from the specific display space for which your company has contracted with RTDNA, SPJ, and NAJA, no part of the hotel and its grounds or public hotel property may be used by any organi-zation other than RTDNA, SPJ and NAJA for display purposes.

12. Ordinances and Regulations: Each exhibitor is charged with knowledge of all ordinances, regulations and fire laws pertaining to health, fire prevention and public safety while participating in Journalism Expo. Compliance with such laws is mandatory for all exhibitors and the sole responsibility is that of the exhibitor.

13. Expo Deadlines: Exhibitor agrees to adhere to all published deadlines related to the production and promotion of the RTD-NA, SPJ and NAJA Journalism Expo.

14. Failure to Hold Show: Should the Expo be canceled, postponed or abandoned, the limit of claim for damages and/or compensation by the exhibitor shall be the return of the amount paid for booth rental space for this specific event. Should the Expo be curtailed or abandoned in part, the limit of claim for damages and/or compensation by the exhibitor shall be the return of the prorated amount the exhibitor paid for booth rental space for this specific event. NO reimbursements will be made if the expo is canceled, postponed, curtailed or abandoned due to an act of war, act or threatened act of terror-ism or any act of God.

15. Additional Services: If an exhibitor wishes to purchase elec-tric, phone, internet or additional amenities for their booth, they must coordinate these services with the correct department as

outlined in the Exhibitor Services Kit. Costs associated with these additional services are the sole responsibility of the exhibitor.

16. Amendment of Rules: RTDNA, SPJ and NAJA reserve the right to make changes, amendments and additions to these terms at any time, and all changes, amendments and additions so made shall be binding on the exhibitor with the provision that all exhibitors will be advised of any such changes. Any matters not specifically covered herein are subject to decision by RTDNA, SPJ and NAJA.

LINE OF SIGHT POLICY

All booths, regardless of size or type, should be designed in such a way so as to eliminate line-of-sight obstructions from one exhibit to the next. A solid wall or banner between an island or split-island booth and a row of linear booths (particu-larly along the perimeter) is inappropriate. This is particularly important along shared walls and borders between linear and split-island exhibits.

All island booths, regardless of size, should allow at least 20 percent of visibility (above 4’ tall) on all four sides. Split island booths should allow 20 percent of visibility on all sides exclud-ing the shared back wall.

Examples: 20’ x 20’ Island…each side of the booth should have visibility for a minimum of 4’. For a 30‘ x 40’ Island…the 30’ sides of the booth should allow visibility for a minimum of 6’; the 40’ sides of booth should allow visibility of 8’.

An exception is that exhibitors may use plexiglass or similar transparent material as walls, still allowing for line of sight from one booth to the next.

EXHIBIT RULES & REGULATIONSEIJ’s exhibitor rules are located on the following page. By applying for exhibit space, exhibitors are acknowledging their understanding of these rules and are expected to follow these guidelines in such areas as booth construction, booth etiquette and marketing practices.

SPONSORSHIP RULES & REGULATIONSRTDNA/SPJ/NAJA members, non-members, corporations, con-sulting firms, manufacturers, government agencies, colleges and universities and other associations are eligible. RTDNA/SPJ/NAJA reserves the right to determine the eligibility of any sponsor or sponsorship during the course of the Excellence in Journalism conference.

PAYMENT & CANCELLATION POLICYCancellation must be submitted to RTDNA/SPJ/NAJA in writing. NO REFUNDS on booth space or sponsorship will be granted. Complimentary registrations will be invalid if booth space or sponsorship is cancelled. To be included in initial space assign-ments, the contract and full payment must be received.

J-EXPO & CAREER FAIR RULES AND REGULATIONS