carried out by M. Yeshvant,

where he interacted with man-

agement students with his

thoughts of motivation, team

work and unity in diversity

video clips, spontaneously vol-

untaries came forward to share

their thoughts on the presented

videos, especially R. Nithy-

anadam sprout out with innova-

tive idea regard to the videos

with the help of E. Dinesh.

Then next session

moved on to Management Quiz,

which was organized by D.

Velmurugan, D. Ramalingam

and Praveena respectively.

See Page 3...

Blue Ocean HR

Club program was commenced

at 10.30 am with presence of

Eminent Guest Dr. Nambirajan

Sudalai (Director of MBA

Dept), Management Faculties

and Management Students at Sai

Sanmukh Vel Seminar Hall on

09-01-2012 under the guidance

of Asst Prof. Arunagiri, Co-

ordinator of HR Club.

Eventually Club mem-

bers coined name of the pro-

gram as BEATT 2K12 abbrevi-

ating as Building Employees

Attitudes Towards Teamwork.

The inaugural cere-

mony was followed by R. Yuva

Shree‟s Welcome Address. HR

Club Inaugural speech was

given by Kavitha (President of

HR Club) and Prof. Dr. Nambi-

rajan Sudalai inaugurated the

program through Lighting of

Lamp. Then video session was

Management does

not only exist in MNCs, Col-leges, Hospital etc., but some exemplaires also make manage-

ment students think that etymo-logical management style comes from society quoting primitive function of management. They are none other than Social Welfare Club mem-bers Sripathy V, Divya N, Yu-

varaj S, Vinod D, Revanth T, Mohan S, Jayacharan N, Priya M, Chitra B.S, Jayalakshmi S, Vidya S, Lavanya P, Nayomi k, under the guidance of Asst Prof. Kaja Ameer (Social Wel-fare Club Co-ordinator).

Being the pillars of social welfare club, they joined

hands together on 12-01-2012 in Sai Sanmukh Vel Seminar Hall to inaugurate the club inviting Chief Guest Mr. R. Sasi Kumar,

dynamic District Rotract Secre-tary in RI district 3230 for cur-rent year 2011-2012. He is the proprietor of 3yr old human management company AMOBEA MEDIA EVENT and partner in JFX. N.

Divya, Secretary of Club wel-

comes the gatherings with flow-ering words. Then Mr. Sasi Kumar enlightens the management

students through his

experiential knowledge in the field of social ac-tivities and utters some valuable words like “It is not important to offer fishes to the needy rather teach him to how to caught fishes for his

livelihood.” “Small thing makes big sense”, so he asks manage-ment students to put forth full dedication toward small things, which lead to the pavement of great achievement. See Page 2...

BEATT-2K12: HR CLUB INAUGURATION

I N S I D E T H E

O F F I C E

Big Mac Index:

Rupee Undervalued 2

7 Project Manage-

ment Problem 2

Euro As Carry

Trade Currency 3

Business Headline 3

Dreamy Interview 4

Hero Impulse 4

Fire Before Hire !!! 5

WORK WITHOUT WAGES : SOCIAL MANAGEMENT

B U S I N E S S M A N A G E M E N T

S T U D E N T S N E W S L E T T E R

2 7 - 0 1 - 2 0 1 2 , F R I D A Y

F O U N D E R & C H A N -

C E L L O R : C O L .

D R . R . R A N G A R A J A N

F O U N D E R V I C E

C H A I R M A N :

D R . M R S . S A K U N T H A L

A R A N G A R A J A N .

D I R E C T O R :

M R . K . V . V . K I S H O R E

K U M A R K I S H O R E

C H A I R P E R S O N M A N -

A G I N G T R U S -

T E E : M R S . R A N G A R A J

A N M A H A L A K S H M I

F A C U L T Y H E A D :

D I R E C T O R : P R O F .

D R . N A M B I R A J A N

S U D A L A I .

HOD : DR. Mr. Sugumar

( Financial MGT)

Prof. Mr. Pandian (Production

MGT)

Asst. Prof. Mr. Bharath

(Marketing MGT)

Asst. Prof. Mr. Arunagiri (Human

Resource MGT)

Asst. Prof. Mr. Kaja Amir

(Computer Language for MGT)

Asst. Prof. Mr. Arul (Operation

Research MGT)

Asst. Prof. Ms. Ilamathi

(Managerial Analysis MGT)

Asst. Prof. Mr. Rajkumar

(Business Communication MGT)

V E L T E C H R A N G A S A N K U A R T S C O L L E G E

V O L U M E 1 , I S S U E 2

EXCELLENT KNOT :Growing Students & Faculty Together

5 Who Is

Brilliant ???

P A G E 2

Management is

like a video

game having 3

lives and it is

most important

to use 1st & 2nd

lives

meticulously as

for decision

making, so that

the game be

over using 3rd

life.

By

N. V. Katisvaran

MBA 1st year

7 PROJECT MANAGEMENT PROBLEM

“Action speaks more

than words” assimilating these

words, S. Jayachandran team

perform the skit on the topic of

Helping Tendency, which really

has made management student

realize the necessity of help-

ing tendency for the welfare

of the society.

K. Nayomi gives

vote of thanks to the gathering

for the success of the pro-

gram. Finally the program was

concluded with tree plantation

in the mood of eco-friendly

ambience.

- N. Divya 1st Year MBA (Secretary of Social )

4. You Try to Manage Every

Project the Same Way

5. The Client Doesn‟t Like

What You Created

6. Your Point of Contact

Doesn‟t Seem to Care About

Your Project

7. Too Much Time is Spent

Solving Problems After Pro-

jects Are "Live"

Putting It All Together :

There are literally countless

reasons a project can run into

issues, but the vast majority of

them can be solved with clear

and frequent communication.

This is about more than

Do not matter how

talented you are, if you can‟t

manage your projects, then

you will struggle to achieve

success.

To help you avoid

that negative outcome, here

are seven project management

problems that designers and

developers often face, as well

as how to deal or fight with

them when they arise.

1. Your Client Gives You

different suitation, Ever-

changing Requirements

2. Your Client is Slow with

Communication 3. The Pro-

ject Doesn‟t Start On Time

just talking to your client. Con-

sistent communication is only

created by active effort on your

end. It doesn‟t just happen

naturally.

One excellent prac-

tice you can implement right

away is to send your client a

progress report everyday. This

could be a full report. You

should detail what you accom-

plished this week and what you

plan to do the next week. Do

this every week, whether your

client asks for it or not. So you

can gain clients idea and work

satisfaction

-Compiled by R. Yuva Shree,

1st year MBA

Don’t mat-

ter how

talented

E X C E L L E N T K N O T

Unity

is

Strength

Yuan but the estimation

was 41%

The index com-pares the dollar price of the

big mac in a country with

the price of the burger in

the US where it currently

sells for$4.20. In India, the

index uses maharaja mac,

which costs Rs.84.

The difference

between the purchasing

power parity (PPP) and the exchange rate will tell you

whether a currency is over-

valued or undervalued and

by how much.

The Big Mac

index is published by

economists. It is an infor-

mal way of measuring the

purchasing power parity

(PPP) between two curren-

cies.

The latest index have found that the rupee

value gone 61% below

than its actual value

against dollar.

In the last six

months the rupee has un-

dervalued around 17%

against dollar, is more un-

dervalued than Chinese

India was in-

cluded for the first time in

the index when the last Big Mac index was prepared, at

that time the rupee value

was 44.40 against dollar.it

was undervalued by 53%.

Add info: As per

the index, the Swiss franc

is the most over value

(62%) currency, followed

by the Swedish kroner

(41%).

-compiled by N. Dilna

1st year MBA.

BIG MAC INDEX: RUPEE UNDERVALUCED 61%

P A G E 3 V E L T E C H R A N G A

At that juncture, teams were

divided into 3 groups as Marketing

Club, Social Welfare Club and Financial

Club. Quiz was segmented into 4 rounds

such as General Round, Tagline Round,

Hide & Seek Round, Guess If you can?

Round.

The quiz ended up with enhancing

performance of all 3 teams equally.

At last, attentive managers

awards went to P. Kalpana, Subash &

R. Nithyanandam. Finally Prof. Pan-

dian, Asst Prof. Bharath Kumar, and

Asst Prof. Ilamathi gave feedback for

the development of forth coming club

meetings. E. Dinesh thanked the gather-

ings for their initiative and support.

The inaugural program was

compered by E. Dinesh, R. Yuva shee &

Nelson A with concept of interviewer

and interviewee during the interview.

-- By E. Dinesh MBA, 1st year

(Secretary of HR Club)

at Rs 692.90, its lowest level

in the year.

4. Infosys commanded 3rd posi-

tion at Rs 1, 58,770 crores.

5. If one were to buy the market

capitalization, Infosys gain of

Rs 21.40 at Rs 2,765 has

overtaken Reliance with its market capitalization at Rs1,

34,954 crores against the Re-

liance which stood at Rs 1,

1. Tata consultancy services

(TCS) has become most val-

ued company now monitor-

ing on its full float market

capitalization at Rs 2,27,282

crores on the Bombay stock

exchange.

2. Reliance lost its no: 1 posi-tion with its full float market

capitalization at Rs 2, 26,886

crores.

3. This stock lost Rs 20 to close

24,787 crores.

6. Free float methodology market

capitalization is calculated by

taking the equity‟s thrice & multi-plying by the number of shares

readily available in the market.

7. Free float methodology explodes

shares held by promoters & gov-

ernments.

has come off from $1.34 to $1.27 since the beginning of December 2011 to date. Equity indices in the same period have been positive to mildly negative across geogra-

phies. US and European indi-ces have gained over the last one month even as the euro fell to one year lows. A one month trend may

not be a precursor to the future, but looking at the fundamentals of the euro,

the trend may well con-tinue. The trend of a weakening euro and rising equity prices is a good possibility for the rest of 2012. An equity mar-

ket rally across the globe with the euro as the fund-ing currency is well on

the cards. Low eurozone interest rates and high liquidity from the central bank will can act as a cata-lyst for carry trades. Commodities

may not rally on the back of a strong dollar. India can benefit from a global equity rally driven by cheap euro funding. Interest rate differ-

entials work in favour for India as policy rates are 750bps above ECB rate of 1 percent. Growth differential also works in favour for India as it is growing at 7 percent against a zero or negative growth in the euro-

zone. Stable to weak commodity prices on the back of a strong dol-lar will benefit India as it brings down inflation expectations. The markets are now in completely unknown territory and established fundamentals have

broken down. Hence a rally led by euro will be new to the markets and it remains to be seen how it will pan out. - Compiled by P. Kalpana, 1st year MBA

The euro is exhibiting

signs of becoming a carry trade currency. Carry trade is when markets borrow in one currency to

fund the purchase of assets in an-other currency. The end result is a general weakening of the funding currency and rise in prices in some asset classes.

In the last one month the euro has fallen by over 5 per-cent against the US Dollar. Euro

EURO AS CARRY TRADE CURRENCY in 2012

BUSINESS HEADLINES

- Compiled by S. Revathi,

MBA 1 year.

DREAMY INTERVIEW WITH MR. MUHKTAR KENT: COCA-COLA

First & foremost, I

thank you sir for giving me the

appointment for this interview

and I am extremely honored to be

here.

Mr. MUHTAR KENT : Oh that’s

great, Do you consume Coke

everyday?

Nelson A: Yes, sir just now too I

had it...

Mr. MUHTAR KENT: So, I have to

thank you first for being our satis-

factory customer.

Nelson A: Sir I have come here to

ask 5 special questions to you, sir

for understanding your company

and product in best way.

Mr. MUHTAR KENT: Yes,

sure...Go ahead with your ques-

tions Nelson.

Nelson A: Sir, first question is that

I was given a case study, so have it

and tell me what is the Case Study

all about?

Mr. MUHTAR KENT: Gentle-

man..it is my pleasure, let me

see...hmmm...Nelson what I

fathom is that this case study is all

about our company stating a lot of

aspects and reasons of launching

Coca-Cola products in India in-

cluding the growth, drawbacks,

problems like Pesticides etc.,

Marking tactics, social, political,

social, technological factors, at last

as usual with conclusion.

Nelson A: let me proceed to second

question that what is your company all

about?

Mr. MUHTAR KENT: Yep! It is inter-

esting question, so Here I would like to

remind our mission statement stating

to refresh the world, body, mind &

spirit and to inspire moments of opti-

mism through our brand & actions and

finally to create value & make a differ-

ence.

Ultimately it is soft drink

beverages and the prime motive is to

spread happiness to each one’s heart

apart from profit.

Nelson A: Sir, it is going to be crucial

question that who is your sole com-

petitor in details?

Mr. MUHTAR KENT: (Laughing...)

Come Nelson, it is a simple question

that you too know the answer for it,

anyway what We feel that our com-

petitors are our strength because it is

they, who make us to innovate and excel

our potencies towards products and it is

none other than Pespico.

Nelson A: Sir, we heard that your com-

pany faced Pesticides problem in India as

well as global, so apart from it what are

the problem faced by your company?

Mr. MUHTAR KENT: Every good prod-

uct has critics and it is important how

we react to it and we believe optimisti-

cally about criticism, so again we made

history in breaking those fake statement

in terms of Pesticides problems holding

the good result of laboratory research

and I don't think we had a lot of problem

at the past.

Nelson A: But Sir, I have a lot of evi-

dence against your company such as

1) Numerous court cases have been

filed against the Coca-Cola Com-

pany since the 1940s alleging that

the acidity of the drink is dangerous

2) Coca-Cola was India’s leading soft

drink until 1977 when it left India

after a new government ordered the

company

Mr. MUHTAR KENT: (perplexed) Nel-

son..., I think the time is up for my im-

portant meeting, so why don’t you

come after a week, see you Nelson

Good Bye! (Left)

Nelson A: Yes, friends these cases will

be rotted and piled on the court shelf

itself, because Money makes many things.

- Nelson A. MBA 1st Year

Hero Impulse is the

country‟s first and only dual pur-

pose on-road off-road bike, a com-pletely a new segment in the In-dian two-wheeler market, comes

with the power of a 150 cc engine and delivers a maximum power of 9.7 KW (13.2Ps) @ 7500 rpm and a Torque of 13.40 Nm @ 5000 rpm. Hero Impulse is loaded with

many versatile features that inclues nitrox-gas filled, mono-shock rear sus-pension, large front disc brakes for more responsive braking and a high ground clearance with a large front whell with stud-type tread pattern tyres. Digital Combi meter with “Service Due” indicator, „lock and

digital vertical bar display fuel gauge‟ adds to the overall style of this must have bike for the Indian youth.

Anil Dua a Sr. Vice President (Marketing & sales) said “Impulse – the first model to be launched under our new brand identity – is not just a new product. It also introduces an

entirely new segment within the motorcy-cle market, i.e. the „on-road-off-road‟ segment. This is a dual-purpose bike, which can be used on regular city roads as well as on off-road terrain. With the attractive price tag, we are sure „Impulse‟ is going to bring a lot of cheer and added excitement for our customers.

And so, we have planned to make Im-pulse available for test rides and pur-chase at several locations across the country” - Compiled by Subash, MBA, 1st Year

HERO’S IMPULSE TO RISE OUR PULSE ON ROAD

FIRE BEFORE YOU HIRE!!!

Hiring managers spend

too much time interviewing candi-

datesand asking them the wrong

questions. Then they’re often sur-

prised to have to fire those same

candidates a few months later after

discovering that good interview skills

don’t necessarily signal a great job

fit.

The problem: Employers often hire

for hard skills but fire for soft skills.

"Our new slogan should be, 'Fire

them before we hire them,'" says

Karl Ahlrichs of Hiring Smart, an

Indiana firm specializing in employee

selection

The ability to hire or fire well isn't a

mysterious art...it's a step-by-step

science. With Hire at

Will and Fire at Will, you'll learn:

HIRING:

-8 loaded interview questions

that elicit the information you're really

looking for without having to come right

out and ask.

-Written tests for honestly,

personality, aptitude and productivity ...

which ones work best? Which are legal?

Which ones should you avoid absolutely?

-How to avoid the trap of

"negligent hiring" and when you can safely

refuse to accommodate a disabled worker.

-The "magic" statement to in-

clude on all job applications to retain your

right to fire at will!

FIRING

-How to not lose your right to

fire at will — and how to get it back if you

have lost it.

-How to stop employee crime

and chronic absences.

Your right to test employees for drugs

-Legal roadblocks in the promo-

tion and demotion process.

-How to protect yourself from

age, race and sex discrimination charges.

–Compiled by S. Revathi, MBA 1st year

Doctor, a lawyer and a

manager were discussing the relative

merits of having a wife or a mistress.

The lawyer says: "For sure a

mistress is better. If you have a wife

and want a divorce, it causes all sorts

of legal problems.

―The doctor says: "It's bet-

ter to have a wife because the sense

of security lowers your stress and is

good for your health.

―The manager says:

"You're both wrong. It's best to have

both so that when the wife thinks

you're with the mistress and the

mistress thinks you're with your wife

- you can go to the office and do

some work.

-Complied by R. Yuva Shree, MBA

1st year

DOCTOR, LAWYER, MANAGER...WHO IS BRILLIANT???

- Photo from Net-

Republic Day Wishes from Editorial Team:

K. Kotisvaran.

R. Nasuruddin.

P. Kalpana.

S. Revathi.

R Yuva Shree.

E. Dinesh.

N. Divya.

Editorial Head:

Nelson A.

excellentknot@yahoo.com

(Valuable Suggestion & opinions)