exchange pr launching

ExtreemPR StrategicSilih Agung WasesaManaging Partner [email protected] @silihFacebook/silihagung wasesa Brand’s product

Brand’s services

Sunday, August 8, 2010

mailto:[email protected]

mailto:[email protected]

Exchange Marketing Communication


Exchange Marketing Communication

phenomenon


phenomenon: Did We notice?


And this?


7


Old‐Skool a.k.a ConvenHonal

New GeneraHon: Extreem PR Strategic


How People will Happy with Our brand Value?


BLEND IT

Guerrilla Marketing on Target Market’s desire Media Relations; Newsworthy aspectsNetizen Conversations on Social Media Campaign

Viral and Word of Mouth Strategy to develop Talk of The Town


How to create your exchange product’s launch:


01Analyzing your brand value to adapt with target market’s desire




02CreaDng content for conversaDons and parDcipaDon





03CreaDng valueable stuff that people want to be a part of and share






04Building Direct RelaDonship







05Combining Online + Offline‐‐‐ make conversaDon from it







05Combining Online + Offline‐‐‐ make conversaDon from it

06Remember to evaluate and measure



“Think about how you present your brand, and how you shape your customer's perceptions”

‐brand anatomy‐

Rankings for Brand

Brand Attributes

Brand Defi

niHo

nBrand Messaging

Brand Relevance

Brand Differentiation

Defend BrandBranded Content



De Cost Launch

Up to you Price…

• Bayar sendiri menurut perkiraan anda….Discount Pengunjung Tertua• De Cost akan memberikan diskon sesuai usai tertua konsumen….


Augmented Reality



By razorfish


Waw, cool


Waw, cool Yep, it’s fun…



Bla…bla..bla



Bla…bla..bla

This product bla..bla..bla



Public, Media, Government, Blogger. But stay focused on your TARGET AUDIENCE


05Combining Online + Offline‐‐‐make it conversaDon

“A business cannot just make use of a single marketing tactic”

Belch and Belch, IMC, Advertising and Promotion


06Remember to evaluate and to measure


References:‐ AdverDsing and PromoDon: An Integrated MarkeHng CommunicaHons PerspecHve, 6/e, by Belch and Belch‐ Content MarkeDng = Brand New MarkeDng?Helge Tennø, Planner at Scandinavian Design Group, Norway‐www.brandchannel.com‐ www.slideshare.net‐www.flickr.com‐www.socialmediatoday.com‐ www.kenapaharuspr.com


http://www.brandchannel.com/

http://www.brandchannel.com/

http://www.slideshare.net/

http://www.slideshare.net/

http://www.flickr.com/

http://www.flickr.com/

http://www.socialmediatoday.com/

http://www.socialmediatoday.com/

http://www.kenapaharuspr.com/

http://www.kenapaharuspr.com/

Direct Contact:Silih Agung Wasesa +62 (818) 172888 [email protected]


exchange pr launching

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