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Excite, Engage, and EntertainWith Dynamic Lighting Solutions for Stadiums
FLEXIBILITY, SIMPLICITY & INNOVATION IN LIGHTING SOLUTIONS & SERVICES
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light & stadiums
MetLife Stadium - East Rutherford, USA © 2012 Newscast
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Fill arenas with energy and emotion and
move the masses with the integration of
dynamic lighting solutions. No other element
can exhilarate a crowd or captivate an
audience on such a grand scale, as can
light.
Created to house sporting events and
tournaments, concerts, and other large-
scale gatherings, stadiums and arenas were
designed to evoke emotion and promote
positive aspirations, bringing together people
from all walks of life to share common
interest. Every stadium’s design is as unique
as the city in which it sits. It’s no surprise that
these landmarks are visited even on days of
no event; fans and followers are drawn to the
venues in which their favorites made history.
Traxon & e:cue understands the positive
energy created by large-scale environments
infused with dynamic lighting. Our vast and
versatile portfolio can accommodate projects
of any size and complexity, from elegant
exterior wall washing and grazing, to intricate
interior and exterior façade and media
displays where bold branding and messaging
is key.
Bring together fans and propel a positive
event experience by bringing stadiums and
sports arenas to life with dynamic lighting
solutions, and become part of an
unforgettable memory.
Dynamic Lighting Solutions
for Stadiums
© Pablo Moreno
National Stadium
Lima, Peru
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Create the glow of excitement, and pique
the interest of passersby, with large-scale
dynamic lighting solutions for stadium and
arena exteriors. Set an energetic tone for the
experience that follows. Provide informative
first impressions for audiences of any size.
Traxon & e:cue’s dynamic lighting solutions
draw together crowds to build anticipation,
and communicate brand messaging, news,
and announcements. Our vast and versatile
portfolio offers large-scale illumination,
media, and façade solutions ideal for
elevating guest experiences.
The Illumination line takes power and
flexibility to a bold new level. Combining
high-intensity LEDs with multiple
customization options, the luminaires are
rugged and powerful, yet sophisticated
enough to meet the detailed demands of
projects of any scale.
Media Solutions make graphics, text, and
video come to vibrant life. Designed for use
in both interior and exterior environments,
Media Solutions are the answer for scalable
applications where elegant display must
accommodate various resolutions or
challenging surfaces.
Façade Solutions transform exterior
architecture into works of art. Applied to
building façades as an aesthetic
enhancement or a functional media
messaging tool, the combination of Traxon &
e:cue’s LED technology and the modern
building materials of our strategic partners,
make LED Façade Solutions a reliable,
innovative answer for modern exterior
enhancement.
From showcasing architectural details with
the legacy of a branded or team-specific
hue, or displaying low-to-medium resolution
graphics, text, and animations, intelligent
LED fixtures and control convert your
stadium facades into landmarks, creating
iconic symbols that elevate a nation’s image
and put them on the map for the world to
notice. Let the magnetism of light create a
lasting impression.
Exterior appeal
Photography by Peter Cane, Courtesy of DLR Group and NRG/Newscast
FedExField - Landover, MD, USA
Arena Corinthians - São Paulo, Brazil
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Keep guests enthusiastic and informed with
dynamic lighting solutions for stadium and
arena interiors. Give fans a live, up close
view of concerts, boost the game day
experiences with dramatic, large-scale
replays, or deliver advertisements, engaging
audiences of any size. Traxon & e:cue’s
dynamic Media Solutions boldly deliver
messaging throughout matches and events.
Media Solutions make graphics, text, and
video come to vibrant life. Designed for use
in both interior and exterior environments,
Media Solutions are the answer for scalable
applications where elegant display must
accommodate various resolutions or
challenging surfaces. From showcasing
event details or displaying advertisements
and venue information via low-to-medium
resolution graphics, text, and animations,
intelligent LED fixtures and control convert
your stadium interiors into stunning
canvasses with which to energize and
message the masses.
LEDs are not only an intriguing solution,
they’re sustainable and cost-effective, using
far less energy--and having a longer lifespan-
-than more traditional lighting fixtures. These
factors also affect a venue’s bottom line, as
LEDs require less frequent maintenance and
replacement, making them a sound
investment and even a revenue generator
when used for strategic advertising and
promotion.
Integrate dynamic lighting and control into
your venue to fully engage your guests and
inspire their memories. Paired with
sophisticated software for maximum control
capability of even the most intricate media
scenarios, Traxon & e:cue’s Media Solutions
reinvent the large-scale media experience.
Interior energy
© Pablo Moreno
BayArena - Leverkusen, Germany
National Stadium - Lima, Peru
Photography: KS Verlag / Bayer 04
Client: Arquileds
Architect: Jose Bentin Diez Canseco
Lighting Designer: Claudia Paz
Installer: CAM / Arquileds
Lighting Programmer: Traxon Technologies
Peru’s National Stadium is a multi-purpose
entertainment venue in the capital city of
Lima. The stadium was recently upgraded
with luxury boxes, underground parking
spaces, and a hospitality tower. The most
visible upgrade, however, is the stadium’s
façade; it features a pioneering, interactive
lighting display that translates the emotions
of fans in the stands into a visual spectacle
that can be appreciated across the city.
On the façade of National Stadium,
approximately 1,750 Traxon LED fixtures
were applied, including the Media Tube®
RGB diffused and non-diffused versions,
Wall Washer XB-36 RGB, and Wall Washer
XB-36 Warm White. e:cue’ s Lighting Control
Engine (LCE) and Butler control engines
were added to manage the fixtures. The
entire installation was integrated with third-
party systems, including Cinimod’s sensors,
which measure the sound and motion of
fans in the stands and translate their
reactions into programmed responses. With
the limitless possibilities created by Traxon’s
customizable LED fixtures and e:cue’s
advanced lighting controls, the façade of
National Stadium now can be illuminated
with more than 100 distinctive designs. Each
of these designs varies in color, intensity,
speed, and direction of movement. The
lighting designs effectively convey emotion
over great distances, allowing the inhabitants
of Lima to share in the events occurring at
National Stadium.
© Pablo Moreno
National Stadium - Lima, Peru:
Translate sound and movement into emotion
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© Pablo Moreno
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Built to host the 2012 European Championship,
National Stadium has captured the world’ s
attention. A first class venue and the pride of
Poland, National Stadium has exceeded all
expectations. The stadium’s façade is
characterized by its semi-transparent white
and red structural mesh panels, each slightly
different from the other in shape, size, and
mounted angle. This distinctive façade
element’ s architectural and visual integrity
was preserved by concealing, in specially
designed housing on 72 beams around the
stadium, the more than 1,700 custom Traxon
Liner Shield AC XB-36 red/white fixtures
which illuminate the stadium’s exterior. The
fixtures were customized with various beam
angles and aimed precisely during installation
to allow uniform illumination of the individual
façade panels. Additionally, the fixtures
consist only of red and neutral white LEDs--
the colors of Poland’s flag--to enhance the
rich saturation of the already red and white
panels.
National Stadium’s façade is controlled by
e:cue Lighting Control Engines (LCEs) and
Butlers, which interface with the stadium’s
building management system. The intelligent
control system transforms the static façade
into a dynamic palette of sequenced shows
of bold, moving patterns and graphical
announcements. An additional 72 Wall
Washer AC XB-36 Cold White installed atop
72 columns surrounding the venue, dim on
and off as if there are sparkling stars floating
above the stadium. The combined lighting
effects echo one another under one control
system and make the stadium a stunning
centrepiece, which dominates Warsaw’s
skyline and elevates excitement of world
class events.
Client: Narodowe Centrum Sportu Sp. zoo.o
Architect: GMP Architekten / JSK Archetects
Lighting Designer: Lichtvision
Installer: Elektrobudowa S.A.
Lighting Programmer: LUXMAT Telecom Sp. zo.o.
National Stadium - Warsaw, Poland:
Capture the world’s attention
Photography © Florian Licht
Photography © Florian Licht
Photography by Peter Cane, Courtesy of DLR Group and NRG/Newscast
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FedExField is a world-class stadium located
in Landover, Maryland, just outside of
Washington D.C., and is outfitted with
multiple restaurants, clubs, and entertainment
venues. Focused on improving the stadium’s
energy efficiency and enhancing the fans’
experience, the owners recently retrofitted
FedExField with solar panels and dynamic
LED displays. Both solutions are visible
reminders that FedExField is a cutting-edge
venue. The first phase of FedExField’s
renovation focused on applying energy-
saving solar panels to the exterior of the
stadium. The second phase of the renovation
focused on integrating aesthetically-pleasing
lighting fixtures to the exterior staircase. With
its ultra bright exterior-rated media solution,
suitable for any wall or façade, Traxon’s
50-pixel Media Tube® RGB was a natural
choice for the project. Installed vertically on
the stadium’s façade, and paired with the
ultimate, advanced e:cue Lighting Control
Engine (LCEs) and Butler XTs, the dynamic
lighting and control solution.
FedExField’s renovation was completed in
time to mark the 10th anniversary of
September 11, 2001, with a bright, patriotic
graphics display. Continue to delight fans
and demonstrate FedExField’s status as a
world class stadium.
Client: NRG Energy, Inc.
Architect / Designer: DLR Group
Installer: Truland
Lighting Programmer: Traxon Technologies
FedExField - Landover, MD, USA:
Improve stadiums’ energy effi ciency and enhance fans’ experience
Photography by Peter Cane, Courtesy of DLR Group and NRG/Newscast
Photography © David Strong
General Contractor: HBM Stadion- und Sportstättenbau GmbH / BAM Sports
Installation / VAP / System Integration: Zimmermann Lightsolutions
Lighting Designer: Michael Batz
Programmer: Christian Sellin
The Coface Arena in Mainz is home of the
first FSV Mainz soccer club and can
accommodate over 34,000 spectators.
Traxon Technologies helps FSV Mainz pride
shine brightly by illuminating the entire
stadium façade in the team’s signature red
color. 500 Traxon Liner Shield AC XB fixtures
with custom red housing and red LEDs were
installed on the stadium’s exterior in
November 2011. The ultra-bright luminaires,
which richly wash the building façade over
15 meters high, are linked to a PC within the
building’s automation system, and to an
e:cue Lighting Control Engine (LCE) and a
Butler, which manage the different lighting
scenarios during the crowd arrival and
entrance time, game time, and post-game
exiting of the venue.
Designed to accommodate architectural
exteriors where a rich, even wash or graze is
necessary, the Liner Shield AC XB’s IP66
rating renders it a strong solution for exterior
façade illumination. Visible from a long
distance and from every direction, the red
illumination welcome it visitors.
The dynamic façade solution was also
recognized in the German Lighting Designer
Awards 2013.
Coface Arena - Mainz, Germany:
Recognized in the German Lighting Designer Awards 2013
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Photography © Norbert Miguletz
Photography © Norbert Miguletz
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The Geolog Stadium has been redesigned to
draw activity to the soccer stadium even on the
days without matches. Since 2008, many
health units including a sports hall and
gymnasium, swimming pool, saunas, and a
restaurant, have been added to the complex.
The installation, which includes both Traxon
and Siteco products, was designed by
OSRAM Turkey. Siteco’s CB 90 fixtures were
installed in front of the stadium’s façade,
differentiating the space by highlighting the
architectural details. Customized Traxon Wall
Washer Shield XB-36 RGB fixtures were
positioned on lamp posts in front of the stadium
to illuminate the whole façade. With the
advantage of LED technology, façade lighting
has two scenarios to show the difference
between standard and special days.
Modern architectural lighting design of the
Geolog stadium has increased the impact of
this venue, which is now an even more
significant attraction for the city.
Client: Tyumen Football Club
Lighting Designer: E. Cebeci
System Integrator/Installer: AE Arma - Elektropanç
Lighting Programmer: Siteco
General Contractor: Kontek İnşaat
Geolog Stadium - Tyumen, Russia:
Increase the impact of a venue
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The futuristic Corinthians Stadium in São
Paulo is an arena of the superlatives.
The complete lighting solution including
illumination of the outdoor areas, LED media
façade, pitch lighting, and indoor lighting of
the arena, is provided by the OSRAM Group,
including its subsidiaries Traxon & e:cue and
Siteco. Outside the stadium, over 34,000
Traxon Dot XL-6 RGB are installed into the
glass facade panels to create one of the
largest stadium LED screen in the world. The
giant 170 x 20 meter LED screen, displaying
images, scores and videos for various
events, transforms the façade of the arena
into an extraordinary and creative media
display. The combination of Siteco R3 Maxi
floodlights and OSRAM HQI-TS high flux
metal halide lamps enables even illumination
of the pitch, avoids unwanted hard shadows,
and allows flicker-free HD quality for TV
broadcasting of the matches. Additionally,
Traxon Wall Washer Shield AC XB further
illuminates the stadium façade. The control
and automation solution consists of the high
performance e:cue Lighting Control Engine
fx (LCE-fx), preinstalled with e:cue software,
and 10 Video Micro Converters (VMCs),
ultra-compact standalone converters (DMX/
e:pix) for medium to large LED video matrix
systems.
Working together, OSRAM, Traxon & e:cue,
and Siteco were able to provide a complete
lighting and control solution for Arena
Corinthians, the new iconic landmark in São
Paulo.
Architect: Anibal Coutinho
Lighting Design / Programmer: OSRAM do Brazil
Installer: Temon Serviços de Engenharia e Manutenção Ltda
Arena Corinthians - São Paulo, Brazil:
Light is excitement
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Client: EIFFAGE GROUP
Architect: Valode & Pistre / Pierre Ferret
Installer: EIFFAGE GROUP
Lighting Programmer: Traxon Technologies and HAVER & BOECKER
Unveiled in August 2012, Grand Stade Lille
Métropole’s dynamic façade was designed
to deliver an unprecedented media
experience to fans and passersby. Created
by architects Valode & Pistre and Pierre
Ferret and clad in an elegant, semi-
transparent IMAGIC WEAVE® media façade
measuring 2046 square meters, the Grand
Stade Lille Métropole’s exterior melds
HAVER & BOECKER’s stainless steel mesh
together with Traxon LEDs converting the
building façade into a unique, transparent
canvas for vivid, large-scale media. Paired
with a Video Micro Converter (VMC) and a
Lighting Control Engine fx (LCE-fx), the
creative and sustainable lighting solution
offers three customized areas of varying
resolution, each catering to the stadium’s
communication needs: an extensive
background for large-scale dynamic light
shows; an elongated “ticker” style screen to
communicate scores and other text; a tight
pitch area with higher resolution for videos
and advertisements. The intelligent control
system enables all three areas to be
controlled separately to play differing
content, or together to form a single theme
show, seamlessly integrated and linked at all
times.
As a result, the Grand Stade Lille Métropole
is fully equipped to serve high-profile
sporting events and also succeeds as a
piece of modern architecture that thrives
beyond games with a clear understanding of
its multifunctional role as an urban icon.
Grand Stade Lille Métropole - Lille, France:
An elegant, semi-transparent IMAGIC WEAVE® media façade
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The BayArena is a football stadium with a
multifunctional complex of VIP lounges,
training rooms and an official fan shop for
the German football club, Bayer Leverkusen.
Renovated in 2009 and holding over 30,000
seats, the BayArena is one of the more
modern stadiums of the German Football
League. The seating area for spectators is
covered by a circular Makrolon roof that also
provides shelter for people in front of the
stadium. Traxon Wall Washer AC XB-36 was
selected to provide the perfect colorful
illumination level of the entire transparent
roof. Reflections in the multi-layered material
of the Makrolon roof produce a lighting effect
that is evenly spread and clearly visible,
while special optics and fine adjustments
help to avoid glare and light disturbances.
Controlled by an e:cue Butler XT2, 150 Wall
Washers illuminate the roof from below,
displaying static and dynamic pre-
programmed sequences played before the
soccer games, during half-time, or at the
end of a game, with the option to easily
create additional scenes for special events.
Client: Bayer 04 Leverkusen Fußball GmbH
Technical Direction / Installation: TecArena+, IPM, PTG Planungsbüro
BayArena - Leverkusen, Germany:
Enhance fans’ experience
Photography: KS Verlag / Bayer 04
Photography: KS Verlag / Bayer 04
Photography © Florian Licht
National Stadium
Warsaw, Poland
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Our commitment to you
Traxon & e:cue transforms creative visions into
unforgettable lighting experiences, elevating
sports arenas and stadium environments
around the world.
We believe that the phrase “complete
solutions” encompass more than just a
product portfolio; the solution starts with the
first creative spark. Our team of outstanding
professionals, together with our global partner
network, will guide you through each project
phase. From creative ideas and selecting the
best system to communicate your vision, to
post-installation communication, our worldwide
project management, planning, and support
services, are yours throughout the process.
The age of dynamic digital lighting is here; you
can be part of the revolution. We invite you to
partner with us for your next lighting project.
Geolog Stadium - Tyumen, Russia
FedExField - Landover, MD, USA
Photography © David Strong
Grand Stade Lille Métropole - Lille, France
National Stadium - Warsaw, Poland
Photography © Florian Licht
© 2014 Traxon Technolog ies a l l r ights reserved. In format ion is subject to change wi thout pr ior not ice.
FLEXIBILITY, SIMPLICITY & INNOVATION IN LIGHTING SOLUTIONS & SERVICES
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