8 | Spredfast Study Guide Section 3: Orchestration

ExEcutE complEx orchEstration with sprEdfast

As more and more groups and contributors participate in social, it’s easy to get buried in email threads and spreadsheets. This approach wastes time and money, and makes it hard to focus on the bigger picture. Many successful social brands use Spredfast to automate approval paths, implement workflow and assignment rules, centralize content distribution, and manage conversation moderation.

Spredfast helps you collaborate efficiently and effectively so that workflow and approvals don’t hinder your social success.

Distribute Approved Content

Automate Detailed Workflows

Accelerate Critical Approvals

Moderate Important Conversations

Social contributors access a central repository of approved content and messaging. This makes it easier for your

team to maintain the right publishing cadence and greatly facilitates quality engagement.

Spredfast replaces long email threads with system notifications and workflow automation, simplifying collaboration

between cross-functional teams as well as large groups.

Flexible approval paths help you maintain the right level of oversight—without hindering your ability to respond

to sensitive and important conversations.

It’s easy to identify important conversations and respond quickly. Plus, teams can write internal notes and share

status updates for greater facilitation.

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9 | Spredfast Study Guide Section 3: Orchestration

In addition to maintaining globally managed presences on Facebook, Twitter, and Pinterest (among other social networks), Whole Foods enables over 2,500 employees at its 340+ stores to provide relevant, local, and timely content to their communities. This allows each region to share its own local flavor while preserving brand integrity.

Automation isn’t simple. True orchestration gets really complex really fast. Be prepared to address all kinds of social engagement — reactive vs. proactive, brand vs. revenue marketing, and more.

Don’t let your team be handicapped by old-school approaches to managing approvals, workflow, and collaboration. Spredfast can help you keep up with the breadth, scope, and pace that quality social engagement demands.

For more ideas on Orchestration, refer to The Social Business Textbook - Chapter 3.

ORCHESTRATION SUCCESS STORY WHOLE FOODS

THE BIG PICTURE

Whole Foods has more than 250 Facebook Pages to serve specific metro areas with local, relevant information.

Over 300 Twitter accounts engage with and share timely information with local shoppers and residents.

Whole Foods’ Pinterest page curates visual products, food and lifestyle ideas, as well as company-related causes.

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