executive briefing henry goettler intershop
DESCRIPTION
TRANSCRIPT
24 May 2010
Managing Your Online ShopWith The Best E-Commerce SolutionsHenry Göttler, Chief OfficerIntershop Communications AG
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Agenda
Company Introduction
E-Commerce Process
Reference Cases
E-Commerce Tech Landscape
Strategic Succes Factors
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
The True Agenda
Myth Busters: IT Doesn’t Matter
Intershop
REPCOCTORs
Dr. DiProCOMOF ACRe
BARCUTIL
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Agenda
Company Introduction
E-Commerce Process
Reference Cases
E-Commerce Tech Landscape
Strategic Succes Factors
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Intershop
• Software- and Solution Vendor for E-Commerce
• Founded 1992 in Jena• Headquarter in Germany;
Offices in Australia, USA, Bulgaria
• Over 300 international Customers
• Ca. 100 Partner• Ca. 300 Employees
worldwide
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Products And ServicesOverview Description
• Enfinity Suite 6 is a leading software solution for globally rolled-out e-commerce initiatives
• The software’s flexible model allows to directly sell to end or business customers and simultaneously integrate partners and suppliers
• Enfinity services cover the entire process from the initial e-commerce idea to system deployment, training, maintenance, and ongoing development
• Consulting services include i.e. project management, customization, integration or application management
• Intershop’s full service e-commerce offering provides customers with an end-to-end service network including the development, operation and management of the customer’s entire e-commerce application
• Intershop’s online marketing activities include all of today’s online marketing tools such as Search Engine Optimisation, Search Engine Marketing, Data Feed Marketing, Affiliate Marketing, Online Co-operations and related services
Intershop offers a comprehensive product
and service portfolio
E-Commerce Software
Enfinity Suite 6
Full-ServiceE-Commerce
Online Marketing
Enfinity Services
Consulting
Training
Support
SEO, SEM
AffiliateMarketing
Business Process Outsourcing
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Agenda
Company Introduction
E-Commerce Process
Reference Cases
E-Commerce Tech Landscape
Strategic Success Factors
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Warehouse Group
• One platform for B2B and B2C• Call center integration• Restricted catalogs based on contracts
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Brightstar
•Complex
B2B solution
• Integrations:•Call Center•Order Management•Fulfillment System•Reporting Application
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Trading Post
• C2C auctioning and classifieds
• > 25 external systems• Search• ERP Billing System• Bulk Listing Tools
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Agenda
Company Introduction
E-Commerce Process
Reference Cases
ECommerce Tech Landscape
Strategic Success Factors
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
E-Commerce Systems
Online Marketing
ERP
Risk Management
Address CheckCredit Scoring
Online Shop
Search
Recommendation
Product Advisor
ReportingDatawarehouse Analytics
CRMPIM CMS
Image ServerTranslation Management
Call Center
Email Marketing
Bid Management
Photostudio
Copywriting
Affiliate Partner
Loyalty Program
PaymentTax Provider
Supplier Integration
Portal Integration
Warehouse Management
Accounting
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
POSRich
Media
Pay-ment
CRM
Finance
CreditControl PIM /
PDM
Logistic
Service
Hosting
Market-places
E-Marekt
-ing
Stat-istics
E-Commerce Landscape
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Agenda
Company Introduction
E-Commerce Process
Reference Cases
E-Commerce Tech Landscape
Strategic Success Factors
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
E-Commerce Process
Reporting
Disposition AccountingConsumer
Management& Service
ProductManagement
ContentManagement
MarketingOrder
ManagementFulfillment &
Logistics
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Agenda
Company Introduction
E-Commerce Process
Reference Cases
E-Commerce Tech Landscape
Strategic Success Factors
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Capacity Lead timeProcess flexibility
Countries
Service quality
Debt collection
Payments
ePayment
Virtual fitting room
360° views
Recommendations
Personalization
Catwalk videos
Mobile
17
Maintenance
Publishing lead time
Interfaces
Stability
Performance
Features ScalabilityNavigationUsability tests
Abandoned basketsCustomer retention
Call Center complaints
Call Center
Pick & ship lead time
Delivery times
Languages
Payment
Self-servicesReturn timeRefunds
Channels Newsletter
Loyalty Program
TV Affiliate program
Subsidiaries
Sponsoring
Pricing
# Products Product mix
Licensing Product groups
Return reasonsReturns
Collections
Basic / trend products
Brand value
Target group
RevenueMarketing budget
Cognition
Market segments
Corporate Identity
Strategic Key Factors
for Success in E-Commerce
Assortment
Reach
Cus
tom
er
Ser
vice
UsabilityTechnology
Innovation
Brand
Logi
stic
s
Strategy
Business Plan
Carriers
Managing Your Online ShopHenry Göttler – Intershop Communications AG24 May 2010
Take Away
Myth Busted: IT Does Matter, at least in eCommerce
Intershop
BARCUTIL
Assortment
Reach
Cus
tom
er
Ser
vice
UsabilityTechnology
Innovation
Brand
Logi
stic
s
Strategy
Business Plan
Lead time
Cognition
Strategy
DiProCOMOF ACRe Reporting
Disposition AccountingConsumer
Management& Service
ProductManagement
ContentManagement
MarketingOrder
ManagementFulfillment &
Logistics
Process
REPCOCTORsOnline Marketing
ERP
Online Shop
Reporting
CRMPIM CMS
Supplier Integration
Risk Management
Translation Management
Payment
Tax ProviderTechnology
24 May 2010
Thank you!
Corporate HeadquartersIntershop Communications AGIntershop TowerD - 07740 JenaGermanyTelefon +49-3641-50-0Fax [email protected]
Australian HeadquartersIntershop Comm. Australia Pty LtdPricewaterhouseCoopersDarling Park Tower 2201 Sussex StreetSydney, [email protected]