EXECUTIVE COMMUNICATION

PRESENTED BYPHANI SIRISHA BANDLA

PM/2012/411

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COMMUNICATION

The word communication has originated from a Latin word “Communes” which means something common.

DEFINITION: Communication as a process by which information is exchanged between individuals through a common system of symbols, signs ; or behaviour, also techniques for expressing ideas effectively in a speech or writing.

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EXECUTIVE COMMUNICATION

Executive communication is the sending or receiving of messages to or from top leadership in a company such as the chief executive officer, president or senior management.

IMPORTANCE: CEOs and other senior executives must clearly and consistently communicate their company's mission, vision and overall business strategy to an expanding and skeptical group of stakeholders both inside and outside their organizations.

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IMPORTANCE OF EXECUTIVE COMMUNICATION IN ORGANIZATIONS

I. Communication promotes motivation by informing and clarifying the employees about the task to be done.

II. Communication is a source of information to the organizational members for decision-making process.

III. Communication also plays a crucial role in altering individual’s attitudes. Organizational magazines, journals, meetings and various other forms of oral and written communication help in moulding employee’s attitudes.

IV. Communication also helps in socializing.

V. Communication also assists in controlling process. Org. member must communicate any work problem and grievance to their superiors.

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ELEMENTS OF COMMUNICATION

The elements in the process of communication which work as vehicles for sharing information, ideas and attitudes with someone. These elements are : -

 1. Source  2. Encoding 3. Message 4. Channel 5. Receiver 6. Decoding 7. Feedback 8. Noise

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COMMUNICATION MODEL(LINEAR MODEL) 6

7COMMUNICATION MODEL(INTERACTIVE MODEL)

8COMMUNICATION MODEL(TRANSACTIONAL MODEL)

COMMUNICATION MODEL

1. SENDER/SOURCE(Communicator) :- A person who speaks, writes or makes facial

expressions is called the source. Or it can be an inanimate like computer, radio, music, book, etc.

2. ENCODING :- The process of giving physical shape to one’s idea is

known as encoding.

3. MESSAGE :- The coded idea of the sender is called message.

4. CHANNEL :- Channel is a medium or transmitter which carries the

message of the sender to the receiver. Ex. TV/Newspaper

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CONTD..

5. RECEIVER(Communicatee): The recipient of the message is called the receiver. It may

be an individual group of people or an organization.

6. DECODING :- It is the interpretation of the message by the receiver.

Actually, the receiver looks for the meaning in the message, which is common to both the receiver and the communicator.

7. FEEDBACK :- It is the response or acknowledgement of receiver to the

communicator’s message. The exchange is possible only if the receiver responds.

8. NOISE :- It is an interruption that can creep in at any point of the

communication process and make it ineffective.

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EXAMPLE OF COMMUNICATION MODEL

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TYPES OF COMMUNICATION –UPWARD/DOWNWARD

Upward communication :- It is the movement of messages from subordinates to

executives.

Ex: Feedback from employees or a report given to the executives from management.

The executive is expected to respond to the upward communication to promote trust in the leadership.

Downward communication :- It is the use of messages from executives to subordinates.

Ex: A meeting with executives and upper-management is an example of downward communication.

The purpose of downward communication is to provide vision, direction and inspiration.

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TYPES OF COMMUNICATION –INTERNAL/EXTERNAL

Internal executive communication is when top leadership sends messages to members of the organization.

Ex.. This can be a memo, company-wide meeting or voicemail sent from executives to inform, inspire or provide vision.

External executive communication is when a message is sent to an audience outside of the organization.

Ex.. When the President of a corporation holds a press conference, she is using executive external communication.

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REQUIREMENTS OF EXECUTIVE COMMUNICATION

It requires a concise message that is delivered in a professional manner.

The messages should be refined and easy to understand.

The communication should not use jargon or other words that would be difficult to define or hard to understand.

Effective executive communication uses a professional speaking style that avoids emotional and offensive language.

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OUTCOME OF EXECUTIVE COMMUNICATION

Creates strong business relationships. Positive corporate culture. Low employee turnover rate. Creates satisfied employees.

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BARRIERS OF COMMUNICATION

Barriers are hindrances/interferences that can enter into communication process.

Types of Barriers Physical environmental Barriers Semantic Barriers Cultural Barriers Psychological/Attitudinal Barriers Emotional Barriers Language Barriers Gender Barriers Interpersonal Barriers Barriers caused by wrong choice of medium Barriers caused by varying perceptions of reality

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SEMANTIC BARRIERS

Badly expressed message Inadequate vocabulary Usage of wrong words Omission of needed words Faulty translations Symbols with different meanings Use of technical jargons

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CULTURAL BARRIERS

When a corp. invests it’s merchandise across the geographical lines, it faces following differences.

Social statusEconomic positionCultural backgroundPolitical beliefEthics & valuesRules & regulations 19

PHYSICAL BARRIERS

Work envt. that has

A lot of background noise Poor lighting Unstable weather Distance Poor org. structure Ignorance of medium

INTERPERSONAL BARRIERS

MisunderstandingsLack of trustFear of losing power & controlPoor relationships

-Leads to lack of attention, poor responses

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PERCEPTUAL BARRIERS Individual discomfort, perceptions - negative impact on

communication.

LANGUAGE BARRIERS Language and vocabulary differences Use of unclear & inappropriate words- confusion &

misunderstanding Use of jargon language

PSYCHOLOGICAL BARRIERS An unattentive & self-centered attitude of receiver Defensiveness Change in moods Negative relationships

GENDER BARRIERS Men- better at spatial visualization & abstract concepts Women- excel at language based thinking & emotional identification.

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REFERENCES

http://www.docstoc.com/docs/8750065/Barriers-to-effective-communication

http://grammar.about.com/od/c/g/Communication-Process.htm

http://www.managementstudyguide.com/importance-of-communication.htm

http://www.buzzle.com/articles/physical-barriers-in-communication.html

http://www.slideshare.net/forckren/3-models-of-communication

http://lms.oum.edu.my/e-content/OUMH1303KDP/content/24094922OUMH1303_OralCommunication_v1/OUMH1303_Topic1/OUMH1303_1_2.html

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