PARIS | MILANO | DUBAI | MUMBAI | SINGAPORE

THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT

EXECUTIVE MASTER IN LUXURY MANAGEMENTEMiLUX

2019 | 2020

SDABOCCONI.IT/EMILUXESSEC.EDU/EMILUX

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX A UNIQUE OPPORTUNITY TO EMPOWER YOUR CAREER IN LUXURY BUSINESS

Learn from two top Business Schools, recognized leaders in luxury education: SDA Bocconi School of Management and ESSEC Business School.

❝ This cooperation between SDA Bocconi and ESSEC is fully consistent with the mission of our School and with our global expertise in Luxury Management. EMiLUX will enhance dissemination of quality and values that support development, while promoting excellence with a global impact. ❞GIUSEPPE SODA | Dean, SDA Bocconi School of Management

❝ This Executive Master is an exclusive program that combines world-class faculty, cutting-edge research, strong alumni networks,

a hands-on pedagogy and a business oriented mindset. ❞THOMAS JEANJEAN | Dean for Executive Education, ESSEC Business School

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 2

❝ Luxury requires you to be both highly imaginative and highly disciplined. The industry has dramatically changed in recent decades, by going through continued revolutions in digital technologies, international markets, and consumer trends. The successful companies are those that preserve their heritage and fundamental values of beauty, creativity, and exclusivity, but at the same time understand new trends and catch emerging opportunities. These are exciting times for luxury, a fascinating yet challenging market where international managers are asked to perform at their best, equipped with cutting edge management tools and endless creativity. I believe that EMiLUX is a unique opportunity for talented international professionals who want to develop their career in this growing and dynamic industry. ❞GABRIELLA LOJACONO | EMiLUX Co-Director, SDA Professor of Strategic and Entrepreneurial Management

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX

❝ The shared vision between ESSEC Business School and SDA Bocconi School of Management is rooted in our cultural foundations and history, from ancient mediterranee, trade and European exchanges in the mid ages, to the Renaissance Humanism. This shared heritage of Italy and France, home of famous luxury and fashion Houses, will train and develop future leaders who will not only master technical and analytical skills but would also be exposed to humanities, creativity, art and cultures of these two countries during the process of learning the business of luxury. ❞ASHOK SOM | EMiLUX Co-Director, Professor, Management Department ESSEC Business School

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 3

EMiLUX THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT

3RD EDITION

SDA Bocconi reserve the right to make modifications to what is contained in this publication. We thank our students and alumni for their contributions in terms of suggestions and photographs.

WHY CHOOSE EMILUX?

WHAT IS EMILUX?

IS IT YOU?

THE PROGRAM

CLASS PROFILE

2 LIFETIME ALUMNI NETWORKS

THE SELECTION AND ADMISSIONS PROCESS

KEY FACTS

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 4

DRIVE YOUR COMPANY ON THE ROAD TO LUXURY

Participants in EMiLUX will boost their skills and self-confidence, grow rapidly towards becoming more significant contributors in their companies, may create their own companies by taking advantage of the entrepreneurial projects as well as stronger and more internationally-oriented business leaders.

WHY CHOOSE EMiLUX?

WHAT DO WE OFFER

EMiLUX is a post-experience, modular executive program, taught over 13 months spread over 5 cities. Participants will, without much work disruption, start opening doors they never knew existed and acquiring know-how increasing their competencies, helping them successfully meet professional and personal goals.

A JEWEL FOR YOUR CAREER

The Executive Master in Luxury Management aims to train managers and future leaders who want to know the codes of this specific industry by providing them with a comprehensive framework of the luxury value chain.

KEY FACTS

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5 REASONS FOR EMILUX

1. TO FACE THE CHALLENGE OF LUXURY

2. TO BECOME THE FUTURE GLOBAL LUXURY LEADERS

3. TO UNDERSTAND THE BLEND BETWEEN TRADITION AND MODERNITY

4. TO ENTER THE PROFESSIONAL NETWORK OF TWO PRESTIGIOUS BUSINESS SCHOOLS

5. TO LIVE PARIS, MILAN, DUBAI, SINGAPORE, AND MUMBAI INTENSELY

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 5

WHAT IS EMiLUX?

A TRANSFORMATIONAL EXPERIENCE TO MANAGE LUXURY CHALLENGES

Staying true to the heritage and history of ESSEC Business School and SDA Bocconi School of Managment, EMiLUX is designed with the utmost care to provide a range of opportunities, contacts and experiences.

3TRAINING FUTURE LUXURY LEADERS

1UNDERSTANDING EUROPEAN HERITAGE AND ASIAN INSIGHTS

2MANAGING LUXURY CHALLENGES

4POWERED BY 2 TOP BUSINESS SCHOOLS, IMPLANTED IN 5 CITIES: PARIS, MILANO, DUBAI, SINGAPORE, MUMBAI

5EXPERIENCING 2 LIFETIME ALUMNI NETWORKS

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 6

EUROPEAN HERITAGE, ASIAN INSIGHTS

Live a worldwide experience in PARIS, MILANO, DUBAI, SINGAPORE and MUMBAI to develop global perspectives, a more strategic mindset and a deeper knowledge of international luxury markets.

The program benefits from the academic excellence, the expertise and the applied knowledge of our International Faculty, while showing participants two completely different and new markets, new business models and new brands emerging from these countries. With real life examples, participants will discover careful blending and commitment to both heritage and passion for modernity. Participants will be exposed to the high growth market of Dubai and the lure of the middle-east.

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IS IT YOU?

IF YOU WANT TO

Become an executive in luxury business with enhanced perspectives

Develop a deeper knowledge of international luxury market codes with a broadened mindset

Make a career switch towards the luxury sector

Experience top ranked Schools with connections worldwide

AND YOU HAVE

A university degree (in any discipline)

A minimum of 5 years of work experience (not necessarily in Luxury)

TOEFL or equivalent English proficiency test

YOUR GOALS MATCH OURS, THEN YES, IT’S YOU!

CLASS PROFILE

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 8

THE PROGRAM

DEGREE AWARDEDExecutive Master in Luxury Management DOUBLE DEGREE: Qualification degree by ESSEC Business School and specialization certificate by SDA Bocconi School of Management.

OCTOBER 2019 - DECEMBER 2020 Over the course of the program, participants will attend 7 face-to-face residential modules and take part in distance-learning sessions, spread along 6 weeks in-between modules. A final exam at the end of each face-to face module will assess learning objectives associated with each module.

13 MONTHS 7 FACE-TO-FACE MODULES

6 DISTANCE LEARNING ONLINE MODULES

LUXURY AND RETAIL TOURS+COMPANY VISITS

ENTREPRENEURIAL PROJECT

THE COURSES

ENTREPRENEURIAL PROJECT is a Capstone Project that runs throughout the program. EPs by definition are interdisciplinary. The EP allow each participant, as a part of a small project team, to think through, exercise creativity, rigor and tenacity in applying course principles (such as strategy, operations, finance, HR, marketing, control, sales, technology management...) and contents to real business problems. This lets the participants understand the entrepreneurial process which they can use in both their personal and professional life.

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❝ Our Master programs create new knowledge through a continuous exchange

with the Business Community. ❞MARCO TORTORIELLO | Master Division Director,

SDA Bocconi School of Management

❝ ESSEC’s Executive Masters are transformational “change makers” designed to help rising business leaders re-calibrate and progress, strengthening their managerial skills, building their sectorial competencies, helping them assess and tackle with confident entrepreneurial spirit today’s increasingly complex and disruptive challenges, in an international context, with positive sustainable impact. ❞ALEXANDRA BOULADE | Master Division Director, ESSEC Executive Education

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX I

FACE-TO-FACE AND DISTANCE LEARNING

THE FACE-TO-FACE MODULES FEATURE

Participants interacting with accomplished executives outside the school, and taking advantage of opportunities to get to know and work with fellow participants from a multitude of backgrounds and nationalities.

Participants enhancing their understanding of luxury and brand management, through theory and practice.

Participants being in a position to offer profound contributions to their field, able to seize opportunities and develop superior strategies well ahead of their competitors.

The Distance Learning consists of specific topics (e.g. creativity and design thinking, sustainability, supply chain) as well as faculty advising on Entrepreneurial Projects.

DISTANCE LEARNING

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7 MODULES FOR 7 PARADOXES

DISTANCE LEARNING IS SPREAD ALONG 6 WEEKS BETWEEEN MODULES

As the world economy embraces globalization, liberalization of markets and increased complexity in managing companies, this innovative Executive Master in Luxury Management encompasses a creative way to manage the paradoxes that exist in the world of luxury today. The 7 modules will discuss and debate the following 7 paradoxes of luxury business.

1 PARIS14-19 OCTOBER 2019

FOUNDATIONS OF LUXURYManagers need to manage the timelessness of luxury brands while making them aspirational to the modern customer.

2 MILANO9-14 DECEMBER 2019

VALUE CREATION IN LUXURY MARKETSManagers of luxury business have to ensure high profitability while ensuring that high growth occurs in the globalized market space.

3 DUBAI8-13 FEBRUARY 2020

GO TO MARKETManagers of luxury business need to ensure the brand becomes desirable and sells more balanced against the more the brand sells the less desirable it becomes.

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EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX III

4 MUMBAI30 MARCH - 4 APRIL 2020

STRATEGIC DIAGNOSIS AND BUSINESS OPPORTUNITIESManagers need to conserve French and Italian savoir-faire while catering to global consumers with increasing disposable income and asses the economic feasibility of growth strategies.

7 MODULES FOR 7 PARADOXES

5 PARIS22-27 JUNE 2020

ADVANCED LUXURY RETAIL MANAGEMENTManagers working in the luxury industry need to be aligned with the omnichannel paradox of digital and brick-and-mortar stores; strategies must indicate how many stores there should be, where to locate them, when to launch them and how to reach consumers in this digital world.

6 SINGAPORE7-12 SEPTEMBER 2020

EXPANSION IN NEW LUXURY MARKETSManagers need to protect heritage brands and markets while expanding into new markets, which in turn requires developing new business opportunities and models.

7 MILANO16-21 NOVEMBER 2020

STRUCTURING AND MANAGING THE VALUE CHAINWith today’s growing complexity of business, the operational value chain and synergy across the highly diversified personal luxury goods segment needs to be addressed and managed.

DISTANCE LEARNING IS SPREAD ALONG 6 WEEKS BETWEEEN MODULES

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX IV

THE COURSES

1 PARIS14-19 OCTOBER 2019

FOUNDATIONS OF LUXURY CHANGING FACE OF LUXURY

LANDSCAPE

CULTURAL MODELS OF BRANDING BUILDING

UNDERSTANDING AND MANAGING BRAND IDENTITY

MANAGING BRAND CONSISTENCY AND BUSINESS OBJECTIVES

HISTORY AND EVOLUTION OF ART AND CULTURAL HERITAGE

LUXURY TOUR IN CHAMPAGNE

2 MILANO9-14 DECEMBER 2019

VALUE CREATION IN LUXURY MARKETS DESIGNING AND EXECUTING

LUXURY STRATEGIES

INNOVATION AND LUXURY PRODUCTS IDEATION

CSR IN LUXURY COMPANIES

PRICING AND MERCHANDISING PLAN

ITALIAN LUXURY TOUR

3 DUBAI8-13 FEBRUARY 2020

GO TO MARKET DOING BUSINESS

IN MIDDLE EAST

INTERNATIONAL GROWTH OF LUXURY BRANDS

RETAIL: LOCATION AND RETAIL MERCHANDISING

HOSPITALITY TOUR IN DUBAI

❝ The luxury industry is full of opportunities and the psychology behind luxury product consumption is very well understood. Part of the value chain, however, is still unexploited and ripe for further improvements. Given my technical background and general managerial skills, my goal in joining EMiLUX is to strengthen my strategic and marketing understanding of the luxury world to help in the creation of additional value from idea to launch. ❞VALERIA BORRI BRUNETTO | ItalianEMiLUX 2017 - 2018

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX V

7 MILANO16-21 NOVEMBER 2020

STRUCTURING AND MANAGING THE VALUE-CHAIN OPERATIONS STRATEGY

AND COUNTERFEITING

LUXURY MARKETING & CRM

LUXURY TRADEMARKS & DESIGN

LUXURY MARKET ACCESS: CROSS-BORDER TARIFFS AND REGULATION

BEAUTY TOUR IN MILANO

GRADUATION

5 PARIS22-27 JUNE 2020

ADVANCED LUXURY RETAIL MANAGEMENT MANAGEMENT OF HERITAGE

BRAND, REVITALIZATION, HERITAGE STORE

DIGITAL TRANSFORMATION AND THE “CONNECTED STORE”

CRAFTING AND MANAGING THE EXPERIENCE OF LUXURY

LUXURY BRAND COMMUNICATION AND SEMIOTICS

RETAIL SAFARI IN PARIS

6 SINGAPORE7-12 SEPTEMBER 2020

EXPANSION IN NEW LUXURY MARKETS THE ROLE

OF EMERGING MARKETS IN THE LUXURY INDUSTRY

EMERGING MARKETS LUXURY BRANDS

MANAGING THE CHALLENGES OF MULTI-BRAND CONGLOMERATE

ASIAN CONSUMER BEHAVIOR & EXPERIENCE MANAGEMENT

RETAIL TOUR IN SINGAPORE

4 MUMBAI30 MARCH - 4 APRIL 2020

STRATEGIC DIAGNOSIS AND BUSINESS OPPORTUNITIES LEADERSHIP SEMINAR

CORPORATE GOVERNANCE IN LUXURY COMPANIES

STRATEGIC ANALYSIS AND PLANNING IN LUXURY INDUSTRIES

NEW COMPETITIVE LANDSCAPES: INDIA AND SOUTHEAST ASIA

DEEP DIVE INTO INDIAN LUXURY

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VI

DEDICATED FACULTY

The EMiLUX Directors represent the love of teaching and dedication to a high-end quality of life that characterize the program. The work of the EMiLUX faculty is grounded in research, publishing, teaching and consultancy with some of the most famous luxury companies in the world.

GABRIELLA LOJACONO | EMiLUX Co-Director, SDA Bocconi School of Management

ASHOK SOM | EMiLUX Co-Director, ESSEC Business School

PAOLA CILLO | SDA Bocconi Professor, teacher of Innovation and Luxury Products Ideation

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VII

SECTOR

FASHION, DESIGN & LUXURY 32%

FIN. SERV/CONSULTANCY 18%

CONS. PROD/LUX GOODS 16%

DISTRIB/MKTG/COMM. 10%

HEALTH & BIOM. PRODUCTS 9%

TOURISM 7%

INSURANCE 2%

ENTERTAINMENT & SPORTS 2%

FOOD & BEVERAGE 2%

PROFESSIONAL SERVICES 2%

CLASS PROFILE 2018/19

COUNTRIES REPRESENTED

26ALGERIA, AUSTRIA, BENIN, BRAZIL, CANADA, CHINA,

FRANCE, GABON, GERMANY, HUNGARY, INDIA, IRELAND, ITALY, JAPAN, JORDAN, LITHUANIA,

MEXICO, MOLDOVA, NETHERLANDS, PORTUGAL, SPAIN, SWITZERLAND, SYRIA, UNITED KINGDOM,

USA, UTD. ARAB EMIR.

WORKING EXPERIENCE

5-6 YRS 10%

7-9 YRS 22%

10-12 YRS 27%

13-19 YRS 22%

>19 YRS 19%

AGE

<31 YRS 12%

31-33 YRS 19%

34-36 YRS 25%

37-40 YRS 12%

>40 YRS 32%

GEOGRAPHIC ORIGIN

AFRICA & M.EAST 10%

ASIA 12%

EUROPE 29%

ITALY 19%

FRANCE 15%

LATIN AMERICA 5%

NORTH AMERICA 10%

NUMBER OF PARTICIPANTS

41 (Int. students: 27 - Italian students: 8 - French students: 6)

AGE

37yrs (Average)

WORK EXPERIENCE

13yrs (Average)

WOMEN

73%

DEGREE

ECONOMICS 56%

HUMANITIES 18%

SCIENCES 16%

LAW 8%

ENGINEERING 2%

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VIII

2 LIFETIME ALUMNI NETWORKSEMiLUX participants develop an international professional network second to none - being Alumni from two prestigious international Business Schools, they enhance their worldwide reach.

BOCCONI ALUMNIThe Bocconi Alumni is available to the over 110,000 Alumni who have received a degree from Bocconi – more than 16,000 of them from the MBA and Master SDA Bocconi programs – and to the Graduate, PhD and Master students. The Community’s main objective is to spread the value of a shared experience and culture, and strengthen the ties among all Alumni.

ESSEC ALUMNI ASSOCIATIONThe ESSEC Alumni Association currently gathers a community of 50,000 graduates, with over 62 Alumni chapters located worldwide. As well as giving career advice to ESSEC graduates, the ESSEC Alumni Association offers a wide range of services and organizes special events, in order to develop the ESSEC network and image.

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX IX

TH E SELECTION AND ADMISSIONS PROCESSAdmission to the Executive Master in Luxury Management is based on a rigorous selection process. Candidates are selected according to a specific set of admissions criteria devised by the Schools and designed to guarantee participants and companies a high-quality educational experience.

SELECTION CRITERIA

UNIVERSITY DEGREE IN ANY DISCIPLINE

SIGNIFICANT WORK EXPERIENCE (AT LEAST 5-6 YEARS)

HIGH LEVEL OF ENGLISH PROFICIENCY

ONLINE & POST - SDA BOCCONIFill out and submit the online application through our website and send all required documents. For further clarification on individual applications and to send all documents related to your application, please contact the Admissions Service at:

admissions.emilux@sdabocconi.it

The University degree certificate must be sent to:SDA Bocconi - Masters Division, Recruiting and Admissions ServiceVia Balilla 18 - 20136 Milan - Italy, Tel. +39 02 5836 3176Fax. + 39 02 5836 3272

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX X

EMiLUX. THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT.

* An “Early Bird Fee” of € 30.600 (VAT exempt) will be granted to candidates that have been admitted and paid the deposit fee before 15 July 2019. Travel expenses and accomodation are not included.

KEY FACTS

TUITION FEES*€ 36,000 (VAT exempt)

START 14 October 2019

APPLICATION DEADLINE 28 June 2019

CONTACT: SDA Bocconi +39 02 5836.3176 admissions.emilux@sdabocconi.it www.sdabocconi.it/emilux

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX XI

SDA Bocconi School of Management has been a leading institution in management training for over 40 years. The School’s mission is to help individuals, companies and institutions grow by promoting managerial culture, knowledge and innovation.

MBA Programs, Executive and Specialized Masters, Executive Programs, Custom Programs, Applied Research, Research Labs and Knowledge Centers all contribute to this - a wide offering aimed at professionals from all over the world and from all sectors of the economy. SDA Bocconi is among the leading Business Schools in Europe and is among the few to have gained the triple accreditation - EQUIS, AMBA and AACSB - which puts it in the élite of Business Schools worldwide.

Choosing to study at SDA Bocconi in Milano means choosing a stimulating environment in Italy’s entrepreneurial, industrial and financial capital - a gateway to Europe with a wealth of connections and opportunities. Milano is also synonym for culture, fashion, design, taste and the art of living.

SDA Bocconi has also launched the pan-Asian hub with the opening of SDA Bocconi Asia Center, which aims to enhance the School’s global presence.

SDA BOCCONI SCHOOL OF MANAGEMENT

ESSEC, founded in 1907, is one of the world’s top management schools and holds the “triple crown” accreditation from EQUIS, AACSB and AMBA. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community.

ESSEC Business School is a center of academic excellence underpinned by its faculty’s research.

The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch.

Through its undergraduate, graduate, executive education and PhD programs in Europe, Asia-Pacific, Africa, and beyond, ESSEC Business School trains agile, creative and open-minded professionals and fosters a spirit of lifelong learning. Our students learn to reconcile academic knowledge and cultural heritage with their own experience to develop individual and collective freedom and success.

ESSEC BUSINESS SCHOOL

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SDA Bocconi School of Management | Masters DivisionRECRUITING AND ADMISSIONS SERVICE Via Balilla, 18 - 20136 Milano, ItalyTel: +39 02 5836 3176 | admissions.emilux@sdabocconi.it

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ESSEC Executive Education l EMiLUX RECRUITING AND ADMISSIONS SERVICE CNIT BP 23092 053 Paris-La Défense - France | Tel: +33 (0)1 46 92 49 00 | emilux@essec.edu

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX XII