executive mba in sports management

TRAiN YOUR DREAMS

SPORTS MANAGEMENT

EXECUTIVE MBA IN

100% ONLINE

2Escuela Universitaria Real Madrid - Universidad Europea

EXECUTIVE MBA IN

SPORTSMANAGEMENT Undoubtedly one of the strongest points of this program is that not only does it work with a Club of the stature of Real Madrid, it also involves top professionals from every area of sports.

Real Madrid Football Club is a worldwide benchmark for sports management, as shown by its commitment to continuous innovation in every area of sports management: facilities, marketing, new media, and more. Our close connection with this important institution not only brings us into contact with top professionals, it also exposes us to continuous innovation in a world leader in every aspect of sports management.

This program could hardly hope for a better Director from Real Madrid C.F., than Mr. Rafael de los Santos (New Media Director) whose everyday work deals with major advances and developments in new technologies applied to sports.

It was a great experience for me and made a big difference in my career to work with the best professionals. As well as helping with my training, it also taught me the importance of another set of values, which brought into the world of business are a guarantee of success. I live in Canada (Ontario), and since I began the course, I have had non-stop interviews and new opportunities in the world of sports management, and with luck and hard work, I have been able to focus my career in this area.

Eduardo Cuartas Villada


1• This Executive MBA is specially designed for professionals

and executives who need to combine work and study.

• In recent years, sport has become a discipline that hasexpanded beyond its previously defined boundaries, thusincreasing the need for specialized professionals in thevarious areas associated with the world of sport and sportsorganizations.

• The Executive MBA in Sports Management is taught 100%in English and provides a specialization and training in thefield of sports management.

• This MBA primarily consists of nine modules on companymanagement, followed by an optional cross-disciplinarymodule on Professional Internships in the Sports Industry.

• As an advanced program, this contains a segment thatspecializes in sports and focuses on marketing,management and the operations of sport entities.

• The international nature of this program will enable studentsand sports managers to obtain the broadest possibleperspective on all existing sports management models, notonly in Spain but also beyond our borders, thanks to theparticipation of a top-class international faculty. Thiseducational commitment will exponentially improve thescope and professional possibilities of our students.

• This Executive MBA offers three optional trips:

1. During the first week of each program, to meet and get toknow the professors, the colleagues, the Real Madrid CFfacilities, and to assist to different masterclasses about theSports Industry.

2. Usually in February but always subject to confirmation,‘White Week’ in Madrid, consisting of meetings with theClub’s directors.

3. Usually before Easter, an Study tour to New York,including visits to facilities and sport events, and meetingwith leading sports figures in the United States. In allcases, travel and accommodation expenses shall be paidby the student.

Differential aspects

Top 10 MBA in Sports Management in the World

Top 3 MBA in Sports Management in Europe

1 Best specialized MBA in the Sports area in Spain


STUDENT PROFILE

The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports, especially executives in the field of sports who wish to update their knowledge, graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management, or professional athletes who, having retired from competition, aspire to continue in the sports area as managers.

DURATION

10 months. 60 ECTS.

INSTRUCTIONAL APPROACH

SCHEDULE

Online.

FACILITIES

Virtual Campus

METHODOLOGY

Online teaching methodology is the training of the future and one of the best tools for learning. In this case, students have a faculty working with them in real time on the platform. We have top-level teaching staff who provide continuous support through all the subjects on the course. The online training does not ignore the need for and importance of relationships between people and networking; as well as course work, the methodology evaluates participation in regular seminars and in different group activities and teamwork. This makes it the ideal method for developing all the abilities and skills to be expected of an Executive MBA.

MASTER’S GRADUATE STUDENTS

Upon completion of the program, students will receive their Executive MBA in Sports Management from Universidad Europea de Madrid.

The program is studied online, with the latest technology. However, some sessions are carried out with the students as a webinar with live sessions and talks from the Santiago Bernabéu Stadium and Valdebebas, and from our campus at Alcobendas.

LOCATION

The Executive MBA in Sports Management uses the Case Study Method (analysis of real situations outlined by professors depending on their field of expertise) as well as a combination of content-based and hands-on approaches to each of the topics covered.

The topics are structured into modules as follows:

• 25% initial theory (general concepts).• 50% theoretical-practical development.• 25% case study practice.

Escuela Universitaria Real Madrid - Universidad Europea

FINANCIAL TIMES

The Spanish club with so many records is also in te vanguard in an entirely different

field: business education.

4

TOP 3REASONSWHY

INTERNATIONAL STUDENTS

90 %

international students for a multicultural learning experience

FACULTY

live classes with the best professionals from

the sports industry

METHODOLOGY

Ideal for being able to combine work and studies, with academic

innovation methodology

+60


MODULE I. GENERAL MANAGEMENT IN SPORTS COMPANIES (6 ECTS)

• Economic Analysis of the Sports Industry.• Strategic Planning. Analysis of Sports Environments andCompetition.• Business Management Models and Economic Aspects.

MODULE II. ECONOMICS (6 ECTS)

MODULE III. MARKETING AND COMMUNICATIONS(6 ECTS)

MODULE IV. SPORTS VENUE MANAGEMENT AND OPERATION (6 ECTS)

MODULE VI. SPECIALIZATION BRANCH A: ENTREPRENEURSHIP AND SPORTS FOR DEVELOPMENT (6 ECTS)

• Strategies for Starting a Sports Business.• The Business Plan and Financing.• International Organizations in Sports for Development.• Corporate Social Responsibility and Sports.• Social Entrepreneurship in Sports.• Keys to Success and Failure.

MODULE VII. SPECIALIZATION BRANCH B: MARKETING AND COMMUNICATIONS (6 ECTS)

•The Media.• Advertising Agencies.• Official Organizations.• Sports Rights.• Sporting Events and Brand Profitability.• Sports Clubs.• Sponsorship.• Brand and Identity Management.• Practical Application of a Communication Plan.• Social Network and the Community Manager.• Sports Content in the New Digital World.

2 Program

• Annual Accounts for Sports Clubs and Organizations.• Planning and Control in Sports OrganizationManagement.• Financial Management.

• Strategic and Operational Marketing.• Sponsorship in Sports.• Audiovisual Rights.• Sports and Society.• Sports and the Media.

• Infrastructure Management within a Sports Entity.• Production of Sporting Events.• Quality and Incident Management.

MODULE V. MANAGEMENT SKILLS AND HUMAN RESOURCES (6 ECTS)

• People Management and Teamwork.• Coaching Applied to Sports.• Motivational Leadership of Teams.• Communication: Public Speaking in ProfessionalEnvironments.• Emotional Intelligence in Sports Organizations.

MODULE VIII. SPECIALIZATION BRANCH C: SPORTS FACILITY OPERATION (6 ECTS)

• Management of Sports Facility Operations.• Security and Technology at Sports Facilities.• Municipal Operations and Management.• The Fitness and Wellness Market.• Large Parks.• Golf Course Management.• Organization of Sporting Events.• Management of Leisure and Non-Conventional Spaces.

MODULE IX. INTERNSHIPS (OPTIONAL) (6 ECTS)

MODULE X. MASTER’S THESIS (6 ECTS)

The teaching faculty for the program consists of top-lass professionals from both Spain and abroad.

MANAGING BOARDPablo Burillo, PhDProgram Director. PhD in Sport Sciences. Master in Sport Management.D. Michael SutherlandMaster Co-director. Chief Transformation Officer Real Madrid C.F.

PROFESSORS

Aila AhonenPhD. Senior Lecturer JAMK University of Applied Sciences.Ángel AlcázarExpense Control Manager Real Madrid C.F.Alberto BlázquezPhD. Professor, Extremadura General Sports Authority.José BonalPhD. International Campus Director Fundación Real Madrid.Diego BorrásProgramme & Module Lead, Sports Management at UCFB, London.Kendall CreanPartneship Strategy Manager Real Madrid C.F.Pedro CorralesSponsorship Creation Manager Real Madrid C.F.Pedro Díaz RidaoPhD. Professor UEM Real Madrid/3’59 Business Partner.Javier DoñaStadia & Sports Management Advisor, MKG ARENA.Antonio Fernández MonterrubioGeneral Manager Granada CF.Juan Carlos FociñosDirector of Sponsorship, Madrid Basketball Federation.Thomas FrickeSpeaker, lecturer, sports and football management.Diego García DiegoGeneral Manager Fundación Getafe C.F. E-sports expert.Pablo García-ManitzCEO Bewolfish.

Jorge García UnanuePhD. Founder IGOID-SPORTEC.Steve GeraChief Executive Gains Group, Los Angeles USAMatthew GoodCFO Quibim.Robert GoodStrategic HR Consultant.Tomás GutiérrezCEO Novacapital.Florian KnorrGeneral Manager Beovation.Ramiro LaheraExecutive Director Táctica Sport Culture, President Madrid Triathlon Federation.Isidro LapuentePhD. Quality Manager Alcobendas.Óscar Sánchez CamposDirector of Sport Facilities in Madrid.Javier Tola Managing Director Simply Sport.Hannes HoeltgeCommercial & Marketing Manager Comité Paralímpico Internacional.Ignacio SomaloPhD. Founder Lonesome Digital.Antonio VosPhD. CFO Club de Campo Villa de Madrid.Mario G. GurrioneroPhD. CEO Comunicar es Ganar.Josephine AnselinFounder Outventure Hub.Katie MahonMarketing Director Generation Adidas International.Álvaro Fernández LunaPhD. Profesor UEM/Real Madrid.

6

3 Faculty

Steven MandisPhD. Associate Professor Columbia University Business School.Juan Pedro MartinezRetail Manager Real Madrid C.F.Scott MintoSan Diego State University MBA Director.Abel MoragónEconomic Planning and Control Manager Real Madrid C.F.Celia MoralesVIP - Corporate Hospitality Manager Real Madrid C.F.Hugo NarrillosPhD. Financial Derivatives Specialist BankiaEduardo OliverLawyer Senn, Ferrero Asociados. Sports&Entertainment.Carlos PerezSponsorship Creation Manager Real Madrid C.F.Patricia ReyesSocial Corporate Responsability Real Madrid C.F.Carmen Sánchez MolinaDirector of Protocol and Public Relations Real Madrid C.F.Javier Sánchez SánchezPhD. Referee Perfomance Royal Spanish Football Federation Alberto TalaveraPhD. Manager Asociación Española de Gerentes de GolfPablo VegaPhD. General Manager CrossDNA.

Escuela Universitaria Real Madrid - Universidad Europea 7

THE REAL MADRID GRADUATE SCHOOL - UNIVERSIDAD EUROPEAThe Real Madrid Graduate School - Universidad Europea is the first higher education center specializing in sports. The School offers graduate degree programs that have a direct connection to the practice of sports, athletes’ health, sports communication and the management of institutions and companies related to sports. All of the programs are organized in 3 main areas: management & law, marketing & communication and sports & health.The school combines the management experience of the world’s leading sports club in terms of revenue, results and solvency with the teaching experience and innovation of the Universidad Europea.

Thanks to this union, Real Madrid’s Santiago Bernabéu Stadium and Ciudad Deportiva have become a university campus where part of the work sessions take place, and whose professors are the Club’s executives and other professionals who use their daily activity as case studies.

This practical, multi-disciplinary training is one of the main characteristics of the graduate programs taught at the school. Additionally, all of the programs are linked to the professional reality that students will face when they finish their studies.One of the school’s basic pillars is to promote the students’ international focus. The school has campuses in 12 countries in Latin America, Europe, Asia, and Oceania and the students have the opportunity to study abroad or carry out professional internships there.The focus of all our activities and programs is to train highly specialized professionals who have leadership skills in any of the disciplines related to sports.

Escuela Universitaria Real Madrid - Universidad Europea

We are proud to once again be pioneers and to share with society such an exciting project as a university program dedicated to training professionals who are experts with specific knowledge and skills in areas such as health, management, communication, and physical activity,all of which are linked to sports.

Emilio ButragueñoGeneral Manager of the Real Madrid

– Universidad EuropeaInternational School


4 Admission Process

The admissions process for Real Madrid Graduate School- Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.For personalized guidance, you can go to either of our university campuses (Alcobendas o Villaviciosa de Odón), or contact us via phone: (+34) 918 340 192 or e-mail: [email protected] to receiveadvice from the Admissions staff.

Once candidates have received guidance and have provided the necessary documentation, the Admissions staff will send them a date for taking the entrance exams for the programs they are interested in, and for a personal interview with the Master´s Program Director or a member of the Admissions Committee.The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.

Personalized guidance

Sending in the application and documentation

in order to evaluate the candidate’s

profile

Assessmentof the

profileand interview

Confirmation of admission

Formal reservation of a place and enrollment

[email protected]

realmadrid.universidadeuropea.es

Tel.: +34 918 340 192

European Foundationfor Quality Management (EFQM)

Única institución educativa en España certificadacomo Bcorp

Top 2 mejor institución para el desarrolloprofesional de sus estudiantes

5 estrellas en Docencia, Empleabilidad, Internacionalización, Docencia online e Inclusión

@RealMadridUE

www:linkedin.com/company/escuela-universitaria-real-madrid-universidad-europea

www.facebook.com/RealMadridUE

https://www.instagram.com/ueuropea/

www.youtube.com/user/RealMadridUE

Síguenos en:

executive mba in sports management

Documents