executive presence raising your game in business remax
TRANSCRIPT
LYNN BAKER
THE X-FACTOR IN BUSINESS
LYNN BAKER
Executive Presence Coach
Certified Public Speaking Coach
Business Image Consultant
Professional Speaker
Business Woman
Impressions we make&Perceptions others receive
Send a powerful message to the world about your abilities
Executive Presence
describes a new breed of business professional
DOMINANTCHARACTERISTICS
confidence
charismatic
composure
optimistic
strong values
authentic
humility
STRONG VALUES
honesty
integrity
respect
trust
authenticity
humility
BEHAVIOURS
Impeccable appearance
Respect themselves and others
Excellent Communicators
Powerful personal brands
High levels of energy & charisma
Have they got the x-factor ?
3 Enemies of Executive Presence
arrogancegreed
ego
What is Executive Presence ?
soft skills
hard skills
Combination of hard skills & soft skills
(Quantifiable)
ComputerAccounting
FinanceLegal
Technical
(Unmeasurable)
Attitude
Behaviour• People skills• Social Behaviour• Communication skills
Credibility• Personal Brand• Reputation Management• Professional Image
Hard Skills Soft Skills
Hard skills=15%
Soft skills
85%
100%success
Hard SkillsAccounting
FinanceTechnical
Computer
Soft SkillsSocial skillsCommunicationValuesBehaviourAttitudeImage Source – Carnegie Foundation & Stanford University
Hard Skills Hard Skills
Soft skills
Hard Skills
Soft skills
Why do we need Executive Presence ?
Today customers are savvy & sophisticated
we must develop professional credibilityto meet their expectations…..
credibilityis the new currency in business
• Sells differently• Markets differently• Interacts differently• Present themselves differently
we need to become the new breed of professional who…..
Our success depends on
• Level of credibility• Personal Brand equity• Relationship Management• How we add value
How do we get Executive Presence?
we have to actively manage……
• How we feel about ourselves - confidence
• how others see us - brand
• how others feel about us – social intelligence
• how competent we appear - business intelligence
Credibility
Behaviour
Attitude
Attitudehow we feel about ourselves
attitude – how we feel about ourselves
SELFCONFIDENCE
self esteem
self image
self worth
Self perception
Self perception
Show personal confidence
Attitude Energy Charisma
Confidence vs Arrogance
attitude
Behaviourhow others feel about us
Our behaviour sends strong messages
ANALYTICAL
(ACCOUNTANTS/CFO)DECISIVE, CONTROLLED & PRECISE
PResent the Facts with back up research dataNeed : To be right
DRIVER
(ENTREPRENEURS/LEADERS)CONTROLLED,DIRECT & RESULTS
ORIENTATED
Present the facts combined with graphics & ROI
Need : Results
AMIABLE(HR / NURSING)
PATIENT / RELAXED / PRECISE
Present with Pictures, video and back up with facts
Need : Personal security
EXPRESSIVESHOW EMOTIONS / SENSITIVE
Present with combination of all
Need : Personal Approval
UNDERSTAND BEHAVIOURAL STYLES
Social Intelligence = Strong communication skills
• Emotionally engage - show genuine interest in others
• Ask open ended questions – how, when, why
• Active listening / give others more airtime
• Find common ground to build rapport
Social Intelligence
Empathy
Empowerment
Engagement
Demonstrating values
Compassion
I will be honest with you about the challenges we face Demonstrating Values - Honesty
I will listen to you, even when we disagree Demonstrating Empathy
I ask you to join in the remaking of the nation Demonstrating Engagement
This cannot happen without you Demonstrating Empowerment
Lets look after ourselves and each other Demonstrating Compassion
Social Intelligence
Social Intelligence - collaboration
collaboration
credibilityhow others perceive us
Build a Powerful Personal Brand
differentiate
Personal Brand
Company Brand
Personal Brand
+Company Brand
Personal Brand
+ +
Position Yourself as an Expert in Your Area / Industry
Professional Image
Professional dress increases perception of authority
Impression Management
You are being judged in 100 milliseconds….
Perception of success…..
Dress one notch up from those you are meeting
Dress one notch up from those you are meeting
Business casual
Dress one notch up from those you are meeting
Business casual
Psychology of colour
The darker the colour the greater the perception of authority
StrongAuthoritativeDominantControlledSophisticated
Negative….IntimidatingUnapproachable
Psychology of colour
Black Grey
The darker the colour the greater the perception of authority
ProfessionalFormalApproachableWisdomDignified
Negative….BoringRigid
StrongAuthoritativeDominantControlledSophisticated
Negative….IntimidatingUnapproachable
Psychology of colour
Power, energy, determination, authority
StrongAuthoritativeDominantControlledSophisticated
Psychology of colour
PowerEnergyPassionDriveDeterminationCourage(Lust)
+
Hues of BlueNavy Blue
ConfidentTrustworthyHonestReliableIntegrityResponsibleCalming
Psychology of colour
ReliableOpenSelf-sufficientAmbitiousDeterminedControlled
psychology of colour
Barack Obama 2008 Election campaign
Red + black =
power
strength
authority
dominance
control
psychology of colour Blue =
responsible
reliable
trustworthy
integrity
calmBarack Obama 2012 Election campaign
Lower Power Pose High Power Pose
Body Language / Non-verbal communication
Power postureT
Increase presence by slowing down = composure
vocal Image & perception
Increase perception of authority
• Drop your tone
• Slow your vocal pace
• Pause - ½ second where there’s a comma
• Pause - 1 second where there’s a full stop
6 Elements of Executive Presence
1 Feel good about yourself
2 Permanently positive attitude
3 Shift from competence to Business Intelligence
4 Shift from Communicating to Connecting
5 Develop a Powerful Personal Brand & Promote it
6 Live your personal brand with pride
LYNN BAKERPROUDLY REPRESENTED BY UNIQUE SPEAKER BUREAU
www.executivepresence.co.za
THANK YOU