REPORT HIGHLIGHTED ON EXECUTIVE SUMMARY “IZZE ENERGY JUICE”

SUBMITTED BY:

Umair khan Bachelor of Business Administration BBA – Evening (VII) Roll No. 1307534 Enrolment No. BBA/E/11004/13 Mobile No. 0332-2375948 Email. Umair.khan418@hotmail.com Federal Urdu University Gulshan Campus Karachi, Pakistan Report Submission: 02/NOV/2016

SUBMITTED TO:

SIR ABDUL WAHEED Course: Entrepreneurship Assignment - II

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Table of Contents

1) OBJECTIVE OF REPORT 3

2) PREFACE 3

3) ACKNOWLEDGMENT 4

4) EXECUTIVE SUMMARY & BUSINESS CONCEPT 4-5

5) PRODUCT CONCEPT 5-6

6) MARKET RESEARCH & ANALYSIS 7

7) FINANCIAL SUMMARY 7-9

8) CONCLUSION 10

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1. OBJECTIVE OF REPORT:

The Executive Summary or Business Plan is a brief outline of the company's purpose or goals. A good Summary includes a brief description of products, services and operations. This summary help for investor to invest our business this is the main purpose of report. The objective of this report is not a special this report based is only highlighted a business plan if a company expand the operation or new started business so company want to increase/require the capital, equity funds/investment. The main purpose of this report helps for a move to the investor / creditor of our business plan and raise a require fund to fulfill a company financial shortage. This report also highlighted product/services, manufacturing, marketing /competitor analysis it is also meant for finding, weakness and shortcomings for the suggestion of improvements.

2. PREFACE:

Role of beverage sector industry is known to everyone. So “IZZE SPARKLING JUICE” is an organization which is finalized as my concerned organization. A started the working state that I am wondering how to start it but now when I am writing these lines by the "Grace of God" My final report is highlighted. The little incidents which took place during the preparation of this report are now part of my life memories.

This report is the upshots of my business plan our product launching a market Possess, imperative and historical importance beverage sector in Pakistan. This Report is specially meant for the student of BBA (Federal Urdu University). It is concerned to a brief study of Executive summary, operation, Function, tasks and financial/marketing analysis etc.

I am thankful to my teacher (SIR ABDUL WAHEED) for being kindly, friendlily, cooperatives and patronizing towards me during a period of my course study and report it.

3. ACKNOWLEDGMENT:

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First of all a great thanks to Almighty Allah, the Billions of Darood upon Muhammad (S.A.W) Last Prophet of Allah who is the savior of humanity. Who enable me to complete this task and then I am thankfully to my Respected Teacher. Our department for providing such a friendly atmosphere and guideline during Study at the not only for the Academic Affairs but all other social and future prospective by sharing their remarkable experiences.

It was such a pleasant Experience its own my gratitude and thankful to all those who helped me in preparing this Report. The last of my acknowledgement is due to my beloved parent, loving simblings and my will wishers, whose sacrifices , forbearance and cooperation made it all of this to materialize. All the above helped met to accomplish this task for which I am thankful to all of them and pray for there will being and prosperity.

4. EXECUTIVE SUMMARY:

When summer started under the scorching heat of in our country they need an energy juice to refresh themselves. The ‘IZZE ENERGY JUICE’ is a fresh product. It contains vitamin and protein it gives energy cells that recharge the human body. Many people like students, employees, worker and labor work in hard, travelling in transportation any other activities. Human feels weakness, loose, illness, thrust, sickness and also bad feeling. They need an energy juice that makes them re-energize so that they may be able to perform better keep again and provide feel fresh.

“To set world class standard in the juice industry through providing a diverse range of high quality price product that are prepared. In accordance with the Islamic principle striving to satisfy customer wants and needs serving the society”

I have marketing mix strategy of my product in different segments and decide to target kids, youngster, mature, teen age and old person also decide place my product in Karachi domestic market, whole seller store and canteen of school, colleges, universities and promoted by electronic media.

BUSINESS CONCEPT:

OUR OBJECTIVE:

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“Our Objective to continuously focus on Quality to improve operationsAnd give health & freshness feeling to our customers”

MISSION STATEMENT:

“To attract & attain customers with high level products & services the most satisfying ownership experience”

VISION STATEMENT:

“To be the most successful and respected care company in beverage sector and highly contribution in country economy”

OUR PRODUCT:

Product Name: “IZZE ENERGY JUICE”Product Slogan: “REFERESH THE MOOD”

Product Logo:

Company Name: “IZZE SPARKLING JUICE”

Company Logo:

PRODUCT CONCEPT:

Design: “IZZE” is the sweet, Size energy juice with an eye catching tetra

pack.

Features:

There are some features of our product.

Fresh original fruit energy juice. Provide proteins, vitamins and minerals.

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Beneficial for kidney. Excellent in taste. Give freshness. Tetra packs protection packing.

Product Packing:

Product units are packed in 6 – layered carton in tetra brick aseptic.

Product Size:

Our product is available in 50 ml to 800 ml pack.

PRODUCT REVIEW:

“IZZE” is easily available in market from different sizes and flavors. Ounce-cans, 50ml, 250ml, 500ml and 800ml and flavors is and manufacturing plant in K-I-A. And some ingredients are included to make product such as sweet, sugar, fruit and milk etc.

• Apple • Mango• Orange• Pineapple• Mix fruit

After making a juice we make a chain of end consumer below describe it.

MARKET RESEARCH AND ANALYSIS:

Market Description:

“IZZE” is a fresh juice products that is going to introduce in the domestic market Karachi. We are focuses of all level generation. And

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Manufacture

Distributor

WholesellerRetailer

Consumers

understand the customer and also take survey, Interviewing its your needs and wants are completed to satisfy customer and target on area population and behavioral of customer location.

COMPETITVE REVIEW:

“IZZE” is a currently facing a competitive environment. The competitive of IZZE more than 5 Nestle and Shezan are leading and its customer are very old. The company first purpose to complete with the competitor s having large market share.

MARKETING STRATEGIES:

The market strategy is based on positioning of product in the mind of customers.

Provide high quality juice to the customers. We will distribute our product on mass level so that we can Maximize the profitability

SEGMENTIZATION:

The IZZE geographic target area in Karachi Supplying product to all areas of Karachi, and have further divided the city in five zones /district.

o Zone A : Gulshan –e- Iqbal.

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35% SHEZAN

45% NESTLE

15% MAAZA 5% OTHER

o Zone B: District Korangi.o Zone C: Defense all phases.o Zone D: Sadder (M.A Jinnah Road).o Zone E: Gulistan –e- Jauhar

Demographic segmentation on the basis of: Age Family size Income Gender Occupation Education

QUALITY:

High quality assurance would be our first priority. This would be ensured by:

Implementing high quality standards. Total quality management. Acquisition of the high raw material.

FINANCIAL SUMMARY:

PRICING PLAN:Our Price includes custom services and others expenses. Passage through its life cycle changes its price strategy. To attain large market share prices should be at moderate level to seek attraction of large number of consumer.

PRICING PLAN IN PAKISTAN RUPEES:The total amount per unit price for 250ml packs that’s we will offer as follows:

The cost of fruits Rs 3 /- Electricity Rs 2 /- Factory Overhead Rs 3 /- Miscellaneous Rs 2 /- Retailer Margin Rs 2 /- Profit Rs 3 /- Total Price Rs 15 /-

PROJECT COST SUMMARY:

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PROJECT ECONOMY:

REVENUE GENERATION FIRST YEAR:

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PRODUCT MAXIMUM PRODUCTION /

MONTH

PRODUCT COST

FIRST MONTH CAPACITY

UTILIZATION 23%

FIRST MONTH

REVENUE IN (Rs)

FIRST YEAR

REVENUE IN (Rs)

JUICE 1,000,000 2300PER UNIT COST 15/=RETAIL PRICE 25/= 57500 690000TOTAL 100000 35 2300 57500 690000

ENTERPRENEUR TEAM:

We know that the main resource in organization is Human. Our business success only the spontaneous team with coordinates and supported to every person now we define our team designations are as under:

Leader/entrepreneur Technology officer Finance/ HR officer Chief Marketing Officer Chief Operation Manager

CONCLUSION: Organization exists when two or more people work towards achieving common goals. An organization can never be better than the people hires it. Hence to get of the best of best employees because performance of the employees reflect company image and standing in the market. Better the quality of employees better the performances of the company.

There are various techniques and methods that the management through, in order to run this organization to stay the top. IZJ should be doing adopted modern concept and they have been able to keep their employees satisfied and happy for so many years. Employee satisfaction directly to the increase and quality of good effectiveness and generate the revenue more to more.

Now finally this reported is highlighted different aspect of IZZE ENERGY JUICE management such as operation, marketing and product, manufacturing, financial and entrepreneur team of employees along with personnel recommendation and procedures of our business that might be useful for the “IZZE ENERGY JUICE”.

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