executive summary wonderful weddings will succeed because we treat our customers with gratitude, we...
TRANSCRIPT
Wonderful Weddings By Jessica Diaz
PERIOD: 04
Executive Summary
Executive Summary
Wonderful Weddings will succeed because we
Treat our customers with gratitude, we listen to your
wants and needs and make your wedding be the most magical day of your
life.
Executive Summary
Wonderful Weddings has tons of different themes for
your wedding. We have from themes like the Victorian Era
to Winter Wonderland. We also have a lot of famous designers working on our dresses to fit your needs. Designers like, Priscilla Of
Boston, Vera Wang, & Reem Arca.
Company Description
Legal form of business
Effective date of businessWonderful Weddings plans
on opening Summer of 2013.
Company mission statement / vision
My companies mission is to make your wedding the most WONDERFEL Day of your life!
Company location
Wonderful Weddings is located in Tallahassee, Florida. You can find us near Lake Talquin State Park. So far, we only have 1 location, but there are MANY more to come.
Immediate development goals
Wonderful Weddings wants to get more locations immediately. This is our main goal because we’ve just started this business and we just want it to grow and share our wedding help with the world!
Industry Analysis
Description of industry
Wonderful Weddings is a small company, we recently started but I can guarantee that we have the best designers of all time working for us and we will make you feel wonderful on your wedding day!
Trends and opportunities
By choosing Jessica Diaz to plan your weddings, you WON’T regret it. Any theme you want? I’ll make it happen! Any style dress you want? My famous designers have it! You’re in good hands when you’re planning your wedding with Wonderful Weddings, INC!
Target Market
Profile
I recently opened this business and already I’ve had a lot of people come in asking how much I’d cost for me to plan their wedding and how much do I sell the dresses for and all of that good stuff. I made this business to make anyone and everyone’s wedding the most wonderful day of their life and this has so far been the best, more satisfying job ever!
Needs
For our proper performance all we need are some fabrics and also all the things you want for your wedding once we order them! But most importantly, we need your support!
Competition
Key competitors identified
We have a lot of people to keep up with and compete with, for example like, •Wedding Services: www.iconicweddings.com•David Tutera Wedding Planners: www.davidtuteraweddingplanners.com•OMG WEDDINGS: www.omgweddingsandevents.com•Amor Bridal: www.amorbridalflowers.vpweb.com•Wedding Planner Miami: www.joanloveevents.com
Analysis of competitors’ strength’s and weaknesses
Competitors Strengths: •They have a TV show.•Their Website is prepared.•Have lots of varieties.•Have iconic Destinations.•Have bachelorette services.
Competitors Weaknesses:•Not environmentally engaged.•Don’t have dress designers.
Potential future competitorsI will have a lot of future
competitors and I made this business knowing that. But just because someone’s business might be bigger and stronger than mine doesn’t mean that I should surrender and just give up on my business. If you stand up for what you feel is right for you, it will all just work out.
Operations
Business facility described
Wonderful Weddings is a medium- sized building next to Lake Talquin State Park. We don’t have any competition around because were the local Wedding planning business in Tallahassee!
Workforce defined
In our medium-sized business we don’t have a lot of workers because we do just fine with a couple of people on the job! We have 3 Wedding dress designers working for us and we also have 5 Wedding planners in total. I’m obviously the main one but they help me when things get a little crazy, so we ALWAYS have everything under control.
Technology
We haven’t made a website yet but if you do want to contact us be glad to contact us at: Number: 305-555-9602 Email: [email protected]
Key employeesOur key employees, also known
as our most important employees are our wedding designers which are, Priscilla Of Boston, Vera Wang, & Reem Arca. Why you ask? Because without your dress you wont feel like a full princess on your magical day!
Recruitment plan
Our recruitment plan is basically to just get a lot of our friends to tell their friends about our business and while in the street give people one of our business cards and then people will come and tell other people about it and our business will grow because the word will spread!
Compensation and incentives
While we’re planning your wedding, if anything breaks in the process we will take care of it and give back the money that you paid for that one or multiple items. Our incentive is to make you happy on the most wonderful day of your life!
Goals identified
Our goal is to make sure that you’re happy with what you see on the day of your wedding! We will make sure to have everything that you wanted and asked for but also there will be little surprises along the way that will make you want to pay us in hugs instead!
Means for achieving the goals identified
To achieve these goals we’re counting on you to cooperate but also its our job to keep you satisfied with what were doing. But if you just give us a chance, our goal will be complete!
Type of accounting system
We have a book where we put all of your expenses and we also keep it in our files on the computer, we have proof of everything so that you will never have to worry about how much you spent, etc!
Financial projections
Once our business keeps growing, in the future we will need a more advanced program to keep our financial records. Therefore, our financial projections will always be upgrading!
Licenses
Advertising
