executive tweeting for success

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Starmark Branding Advertising Interactive PR Direct Mobile Social Analytics © COPYRIGHT • ALL RIGHTS RESERVED Executive Tweeting for Success

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How do successful executives harness the power of Twitter to engage and flex their industry muscle? Join us for our next webinar where you will learn about benefits of tweeting, how to craft the perfect executive tweet, who the key influencers are in the twittersphere, and how to become a STAR tweeter!

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Page 1: Executive Tweeting For Success

StarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics

© COPYRIGHT • ALL RIGHTS RESERVED

Executive Tweeting

for Success

Page 2: Executive Tweeting For Success

STARMARK.COM

© COPYRIGHT 2012 STARMARK

Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark

Peggy NordeenCEO

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

eTips.Starmark.com

Weekly eTip Newsletters

• Distributed via email, Facebook, Twitter and SMS

• Based on Cutting Edge Current Trends

• Co-Authored In-house By Experts Within Discipline

• Nationally Syndicated Content; Two Printed Books

Monthly Actionable Webinars

• Deeper Dive on Popular eTip Topics

• Expert walkthru with Q&A

Starmark Social Playbook

• Strategic Social Marketing Plan

• Proactive Approach to Managing your Social Marketing

• Updated daily!

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

Why Executives Should Tweet

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

Why Executives Should Tweet

Vision2

Activities3

Experiences4

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© COPYRIGHT 2012 STARMARK

Communicating your point of view on industry/business topics

Why Executives Should Tweet

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© COPYRIGHT 2012 STARMARK

Attracting like-minded employees, associates, potential customers

Why Executives Should Tweet

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

Adding global reach to your business

Why Executives Should Tweet

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

Learning what other executives have to say about important topics

Why Executives Should Tweet

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© COPYRIGHT 2012 STARMARK

Social media makes sense for your company brand, and your personal brand

As an executive, you are expected to:

• build relationships

• deliver insights

• share your point of view

• motivate your employees

• guide your customers, prospective customers, and shareholders to follow you...

...literally and figuratively

Why Executives Should Tweet

eTip #66“Personal

Brand”

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© COPYRIGHT 2012 STARMARK

How to Get Started

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Go to Twitter.com to create your account

How To Get Started

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How To Get Started

Be sure to include all the information in your profile

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

Who Should Executives Follow?

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

Who Should Executives Follow?

Start with your address book!

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© COPYRIGHT 2012 STARMARK

The real question: Who do you want to have follow you?

• News media you read (or want to have cover you and your company)

• Clients & Potential Customers

• Peers you admire

• Board Members

You should follow everyone whom you want to follow you first (follows are polite & reciprocal)

Who Should Executives Follow?

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

What should you say (Tweet)?

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© COPYRIGHT 2012 STARMARK

The Magic Number

140

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© COPYRIGHT 2012 STARMARK

What should you say (Tweet)?

It only take a couple tweets a day to stay in the game:

• Association & Board Meetings

• When you are speaking/attending conferences

• Welcoming people/business/groups to town

• Community/Charity/Other Organization Events

• Company News/New Programs

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

What to Tweet

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© COPYRIGHT 2012 STARMARK

What to Tweet

First some Twitter lexicon:

• “Re-Tweet” (RT) Tweets that you think are interesting

• “Reply” (@) to users if they mention you or RT you

RT @

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

What to Tweet

Always try to mention the business/organization Twitter handle:

• I am @Starmarkintl for a meeting

• Speaking @DMA_USA conference today

• At a fundraiser for @BGCofBroward

• Read a great article by @SunSentinel today

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© COPYRIGHT 2012 STARMARK

What to Tweet

If you are with someone, mention the person you are with:

• Learning executive tweeting with @bcirce

• On a webinar with @peggyne

• Saw @FLGovScott speak today at a small business conference

• Having lunch with @justicemitchell

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STARMARK.COM

© COPYRIGHT 2012 STARMARK

What to Tweet

“Tagging” your tweets on a subject or topic:

• Learning executive tweeting with @bcirce #twitter

• On a #webinar with @peggyne

• Saw @FLGovScott speak today at a #SmallBusiness conference

• Having #lunch with @justicemitchell

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© COPYRIGHT 2012 STARMARK

How to Manage

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Setup “Lists” You Want to Monitor:

How to Manage

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© COPYRIGHT 2012 STARMARK

How to Manage

Add users to those lists:

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Manage those lists with tools!

• Great Desktop and Mobile Client

• Automatically makes a column for all your “Lists”

How to Manage

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© COPYRIGHT 2012 STARMARK

25 Tweets to get you started!

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Association & Board Meetings

• Planning greatness at @____________ board meeting!

• Attending #Board meeting for @___________ #__________

• Honored to be on the @__________ Board. #_______ #Cause

• Please follow @____________ association to get the latest news about #___________

• At a @___________ board meeting with @__________ @___________ and @_________ #________

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© COPYRIGHT 2012 STARMARK

When you are speaking/attending conferences

• Attending #__________. Hope to see you at our booth ####

• Speaking @_________ conference today about #__________. #DMA2012

• I’ll be @___________ today speaking about #____________. Stop by booth #### to chat!

• Speaking @__________ with @___________ and @____________. Great company to be in! #___________

• Heard a fascinating speech about #___________ at the @___________ conference today. #DMA2012

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© COPYRIGHT 2012 STARMARK

Welcoming people/business/groups to town

• Welcome @__________ @________ and @____________ to our #leadership group

• Everyone please welcome @__________ to #FortLauderdale

• @___________ is moving their headquarters to town #business

• #FF to @____________, she is joining our #___________ team

• Went to a @___________ store today for the first time, impressed #____________

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© COPYRIGHT 2012 STARMARK

Community/Charity/Other Organization Events

• Please join me in supporting @___________. It’s a worthy #cause #__________

• Attending #fundraiser for @_________ tonight, please spread the word

• Building #community @____________ event. Ask me how

• What do you think of @____________? #charity #support

• Here is something I have been spending a lot of quality time on (link)

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Company News/New Programs

• Happy to announce #_________ today, read more about it (link)

• Launching #_________ today. Read all about it (link) #__________ #__________

• Proud of our latest efforts, read all about it (link) #___________

• Thanks for the RT @__________ @__________ and @___________ #__________

• #FF Good reads: @___________ @__________ @____________

eTip #4“Click Here”

Blog Post “ROI &

HashTags”

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© COPYRIGHT 2012 STARMARK

Thank You.

Brett CirceChief Interactive OfficerFollow Me: @bcirce

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© COPYRIGHT 2012 STARMARK

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