exercise 1 consumer behavior
DESCRIPTION
Exercise 1 of Consumer Behavior for Group Project MBA ITBTRANSCRIPT
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Answer the following questions about a product or service category in which you are interested :1. How can this product or service can be acquired? (Try to think of more than one
way)..What are the implication for marketing strategy?2. How is the product or service consumed? How can marketers use this information
when developing marketing strategy?3. How can the product or service be disposed of? How might this factor influence
the next aquisition?Customer BehaviorPerspective
Marketing StrategyPerspective
How can this product or service can be acquired
How can this product or service can be consumed
How can this product or service can be disposed
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Consider the timeperiod in which acquisitition, consumption, and disposition take place when answering this questions:1) What products, services, or categories are typically acquired over the course of days? over the
course of weeks or months ? How those the timing affect marketing decisions about these offerings?
2) What products, services, or categories are typically used over the course of months? over the course of years ? How those the timing affect marketing decisions about these offerings?
3) What products, services, or categories are typically disposed over the course of days or weeks? How those the timing affect marketing decisions about these offerings?
Customer BehaviorPerspective
Marketing StrategyPerspective
What product or service are acquired
Day
week
MonthWhat product or service are consumed
months
years
What product or service are disposed
days
weeks
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Explain the contribution of Consumer Research inMarketing ResearchBrand management and communicationService MarketingInternational MarketingBusiness StrategyTotal Quality ManagementFinancial profit and costEmployee service and development
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Within countries socio-demographic and psychological factors tend to be used to explain consumption variations.A> Predict the Indonesian Consumer Need and Behavior in 2030B>Measure convergence (divergence) among province and countries in consumption differences C>What kind of Variation found in all aspects of consumer behaviour: in consumption in Indonesia ( Lecture 1) and Asean Countries (Lecture 2)?
•GDP•Consumption and ownership•Migration•Housing•Population Density•Education•Age and distribution•Household and Family•Climate•Percentage of total household expenditure spent on food•ICT•Social networking usage•Value system related to the product: owning, using, and disposing•Distribution, Political, and Legal structure•Hofstede
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•http://www.datastatistik-indonesia.com•http://www.bps.go.id/•http://www.worldbank.org/•http://www.nationmaster.com/•http://www.statistics.gov.my•http://www.gso.gov.vn•http://web.nso.go.th/•http://www.nis.gov.kh/•http://www.singstat.gov.sg/•http://www.census.gov.ph/•http://www.csostat.gov.mm/csomonthly.asp•http://www.depd.gov.bn•http://www.nationmaster.com/country/la-laos•http://geert-hofstede.com/countries.html