Answer the following questions about a product or service category in which you are interested :1. How can this product or service can be acquired? (Try to think of more than one

way)..What are the implication for marketing strategy?2. How is the product or service consumed? How can marketers use this information

when developing marketing strategy?3. How can the product or service be disposed of? How might this factor influence

the next aquisition?Customer BehaviorPerspective

Marketing StrategyPerspective

How can this product or service can be acquired

How can this product or service can be consumed

How can this product or service can be disposed

Consider the timeperiod in which acquisitition, consumption, and disposition take place when answering this questions:1) What products, services, or categories are typically acquired over the course of days? over the

course of weeks or months ? How those the timing affect marketing decisions about these offerings?

2) What products, services, or categories are typically used over the course of months? over the course of years ? How those the timing affect marketing decisions about these offerings?

3) What products, services, or categories are typically disposed over the course of days or weeks? How those the timing affect marketing decisions about these offerings?

Customer BehaviorPerspective

Marketing StrategyPerspective

What product or service are acquired

Day

week

MonthWhat product or service are consumed

months

years

What product or service are disposed

days

weeks

Explain the contribution of Consumer Research inMarketing ResearchBrand management and communicationService MarketingInternational MarketingBusiness StrategyTotal Quality ManagementFinancial profit and costEmployee service and development

Within countries socio-demographic and psychological factors tend to be used to explain consumption variations.A> Predict the Indonesian Consumer Need and Behavior in 2030B>Measure convergence (divergence) among province and countries in consumption differences C>What kind of Variation found in all aspects of consumer behaviour: in consumption in Indonesia ( Lecture 1) and Asean Countries (Lecture 2)?

•GDP•Consumption and ownership•Migration•Housing•Population Density•Education•Age and distribution•Household and Family•Climate•Percentage of total household expenditure spent on food•ICT•Social networking usage•Value system related to the product: owning, using, and disposing•Distribution, Political, and Legal structure•Hofstede

•http://www.datastatistik-indonesia.com•http://www.bps.go.id/•http://www.worldbank.org/•http://www.nationmaster.com/•http://www.statistics.gov.my•http://www.gso.gov.vn•http://web.nso.go.th/•http://www.nis.gov.kh/•http://www.singstat.gov.sg/•http://www.census.gov.ph/•http://www.csostat.gov.mm/csomonthly.asp•http://www.depd.gov.bn•http://www.nationmaster.com/country/la-laos•http://geert-hofstede.com/countries.html