exercise 24 buzzmgr training 9.20.10
TRANSCRIPT
Welcome to
Presented by @KathleenHessert
& the BuzzMgr team
© 2010 Buzz Manager
© 2010 Buzz Manager
Social Media Importance
• Speeds the response to help save lives & funds• Relays information & respond to public• Speak & listen where the public is
gathering/talking• Individuals can reach broad audience with only
one message
© 2010 Buzz Manager
BuzzMgr Role
INJECTS Public calls for helpcollects & filters
conversation
Analysts review posts & send
critical posts to responders
Responders refer to BuzzMgr red alert emails for decision
making & action
BuzzMgr monitors public & media response to your
action, information & reach
© 2010 Buzz Manager
X24 Social Media Injects
• Related to physical event injects• Social media injects will be modified & published by volunteers
& BuzzMgr team• Must include:– #X24 – IS A DRILL: NOT REAL– Link to Exercise24 site with instructions on how to participate
• Example:– #X24 IS A DRILL: NOT REAL Island of Coronado hit by tidal
wave, unknown damage, flooding everywhere! http://bit.ly/Exer24 #X24
© 2010 Buzz Manager
Social Media Strategy
FIND where people are calling for help & talking onlineLISTEN to what people need, want, perceive ENGAGE with people/organizations to get additional
informationLEAD responders to where they’re needed & people to a
level of security
FIND LISTEN ENGAGE LEADYOUYOU
© 2010 Buzz Manager
Email Alerts – Social Media Injects
• BuzzMgr will send Email alerts on social media injects• Main source of connection with BuzzMgr
Email recipientCopy of message
Link directly to post
Importance of message based on exposure
Additional information from
BuzzMgr team
© 2010 Buzz Manager
Email Alerts – Dashboard
• Dashboard Emails will be sent at the end of each day to provide general update of online conversation
Show where conversation in occurring
Sentiment of Conversation
Breakdown of Conversation
Most used words
Volume & Influence of discussion
© 2010 Buzz Manager
BuzzMgr Widgets
Most recent posts in English
Most recent posts in Spanish
Activity Chart shows where individuals are talking
BuzzMgr widgets on Exercise24 InRelief site will showcase social media posts near realtime
© 2010 Buzz Manager
How to Respond?
• Promote X24 on your social media accounts before the exercise to drive participants & public to X24 sites
• Use Twitter or comment on Facebook to ask individuals for more information– Respond to emails sent by BuzzMgr using the URL in
the email• Use Twitter & Facebook to send out messages informing
followers of correct information & updates
© 2010 Buzz Manager
We need your help!
Q: Want to receive updates & alerts of the social media discussion relevant to you?
A: Send your e-mail address & social media contact information (i.e. @Exercise24) to Kelly McCrystal - [email protected] by September 22nd, 2010.
© 2010 Buzz Manager
Questions? Where to find answers
• Refer to www.BuzzMgr.com/X24 for additional information on how to benefit from BuzzMgr during Exercise24
• Talk with a BuzzMgr analyst, Matt Garner:• Phone: (o) 704.541.5942 (c) 704.906.3600• Email: [email protected]• Twitter: @matthewgarner