exeter – february 25th , 2010
TRANSCRIPT
-
8/14/2019 Exeter February 25th , 2010
1/26
social media
and b2b: how tobuild outstandingadvocacyYann Gourvennec
Head of Internet & Digital Media
http://orange-business.com
Exeter February 25th, 2010
http://orange-business.com/http://orange-business.com/ -
8/14/2019 Exeter February 25th , 2010
2/26
2 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
creative commons notice
This work is licensed under the CreativeCommons Attribution-Noncommercial-Share Alike 3.0 License. To view a copyof this license, visithttp://creativecommons.org/licenses/by-nc-sa/3.0/
or send a letter to Creative Commons,543 Howard Street, 5th Floor, San
Francisco, California, 94105, USA.
You are allowed to use one or all theslides/images contained within thispresentation provided you quote theauthor and the source of this information(http://orange-business.com) )
You are also welcome to recommend thiswebsite to your friends and colleaguesand to invite them to register to our freenewsletter (http://orange-business.com)
http://creativecommons.org/licenses/by-nc-sa/3.0/http://orange-business.com/http://orange-business.com/http://orange-business.com/http://orange-business.com/http://creativecommons.org/licenses/by-nc-sa/3.0/ -
8/14/2019 Exeter February 25th , 2010
3/26
3 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
a footprint supporting business around the world
local support in 166 countries and territories
a seamless network covering 220 countries andterritories
-
8/14/2019 Exeter February 25th , 2010
4/26
4 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
agenda
communities on theagenda
doingdigital
webtv best practice
-
8/14/2019 Exeter February 25th , 2010
5/26
5 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
so you want to manageyourcommunity?
1
-
8/14/2019 Exeter February 25th , 2010
6/26
6 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
10 years later: what have we learned?
-
8/14/2019 Exeter February 25th , 2010
7/26
7 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
communities: the new paradigm
-
8/14/2019 Exeter February 25th , 2010
8/26
8 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
-
8/14/2019 Exeter February 25th , 2010
9/26
9 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
http://geekandpoke.typepad.com/
social media and ROI
http://geekandpoke.typepad.com/http://geekandpoke.typepad.com/ -
8/14/2019 Exeter February 25th , 2010
10/26
10 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
ICT buyers
vertical painpoints
are passionate about technolog
annoyed by banners/marketing by interruption
are part ofECOSYSTEMS
IT security virtualization
read blogs
turn to trusted technologyB2B resources
source:
use social media
-
8/14/2019 Exeter February 25th , 2010
11/26
11 some rights reserved - CC 2010 - Orange Business Services - Yann A. GourvennecTYPICAL B2B ECOSYSTEM
NEWS
OPINION
LEADERS
OTHERSECTORS
CONSULTANT
PARTNER
ENTERPRISE
X
RSS
FEEDS
WEB
ENTERPRISE
OTHERREGIONS ADMIN
CONTRACTORS
BUYER LEGAL
BUSINESS UNIT
CLIENT TEAM
FINANCIAL CONTROLER
CONSULTANTS
OTHER BUSINESS
UNITS
ENTERPRISE
Y
CONSULTANCY
VENDOR
VENDOR
the ICT ecosystem
-
8/14/2019 Exeter February 25th , 2010
12/26
12 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
how solution selling applies to the Web
-
8/14/2019 Exeter February 25th , 2010
13/26
13 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
where do we go from here?
-
8/14/2019 Exeter February 25th , 2010
14/26
14 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
blogs and WebTV: hundreds of experts
LinkedIn
Twitter
facebook
viadeo
google
wikipedia
partner
-
8/14/2019 Exeter February 25th , 2010
15/26
15 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
Orange Business blogs
-
8/14/2019 Exeter February 25th , 2010
16/26
16 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
orange-business.tv business case
-
8/14/2019 Exeter February 25th , 2010
17/26
17 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
orange-business.tv: where we started from
-
8/14/2019 Exeter February 25th , 2010
18/26
18 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
orange-business.tv business case
3 main ingredients
technological
editorial
production
Orange Business WebTV - 2009
250 video clips created
40% [En] - 60% [Fr] a few in Sp and Pt
200.000+ displayed
66.000+ clips viewed online
3500+ narrowcasting hours
~1000 daily uniques
-
8/14/2019 Exeter February 25th , 2010
19/26
19 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
best practice 1 on UGC
http://bit.ly/soceng
http://bit.ly/socenghttp://bit.ly/socenghttp://bit.ly/soceng -
8/14/2019 Exeter February 25th , 2010
20/26
20 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
best practice 2 on UGC
http://bit.ly/voip-case
http://bit.ly/voip-casehttp://bit.ly/voip-case -
8/14/2019 Exeter February 25th , 2010
21/26
21 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
ROI, what ROI?
-
8/14/2019 Exeter February 25th , 2010
22/26
22 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
ROI?
content generation
motivation
leadership of opinionglobal reach
SEO
UGC
breaking silos
nurturing talent
rss (dynamic)
links
comments/discussion
cheapspice up IRL events
-
8/14/2019 Exeter February 25th , 2010
23/26
23 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
Orange b2b label
over 150 partnering websites on the French sidebudding community on the English side
-
8/14/2019 Exeter February 25th , 2010
24/26
24 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
follow us on
@orangebusiness
http://www.posterous.com/orangebusiness
http://www.facebook.com/orangebusiness
http://www.posterous.com/orangebusinesshttp://www.facebook.com/orangebusinesshttp://www.facebook.com/orangebusinesshttp://www.facebook.com/orangebusinesshttp://www.posterous.com/orangebusinesshttp://www.posterous.com/orangebusiness -
8/14/2019 Exeter February 25th , 2010
25/26
25 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
my research on Bnet and elsewhere
http://resources.bnet.com/topic/yann+gourvennec.html
my personal research on the Web
http://visionarymarketing.com
http://visionarymarketing.wordpress.com
http://resources.bnet.com/topic/yann+gourvennec.htmlhttp://resources.bnet.com/topic/yann+gourvennec.htmlhttp://visionarymarketing.com/http://visionarymarketing.wordpress.com/http://visionarymarketing.wordpress.com/http://visionarymarketing.com/http://resources.bnet.com/topic/yann+gourvennec.htmlhttp://resources.bnet.com/topic/yann+gourvennec.html -
8/14/2019 Exeter February 25th , 2010
26/26
26 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
about Yann Gourvennec
since 2008, head of internet, orange business services 2005-06/2007, innovation principal, orange business services
2003-06/2005, alliance partner manager, france telecom
1999 2002 - director e-business: france telecom teleconferencingservices
1997 - 1999 consultant, Internet, marketing & informationsystems, cap gemini
1995-1997 internet marketing consultant, unisys europe
1992-1995 business systems manager, unisys europe
1988-1992 business systems manager, unisys france
1985-1988 account executive, philips France
my research available online at: http://visionarymarketing.com/
http://visionarymarketing.com/fwelcom.htmlhttps://www.linkedin.com/profile?viewProfile=&key=179092&fromSearch=0&sik=1132701871814&split_page=1&rd=in&goback=%2Esrp_1_1132701871814_inhttp://visionarymarketing.com/fwelcom.html