exhibit associates 1million cups presentation
DESCRIPTION
http://www.exhibitassociates.com/TRANSCRIPT
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The Northland 1MC Presentation“The Re-Start Up of a Company”
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Entrepreneurs are not only the folks in
The Freight House District Who Develop a
Mobile App
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Compass
Small Business Success is a Journey, But for the Journey I needed a Compass
A/P Cushion
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Introduction to Exhibit Associates
• Great Foundation– 34 Year Old Company– Original Owners looking to retire– Great Customer Base– Unique Product Offering– First Customer is still a customer– Tenure is 14 years
• Google Results = Zero ww
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Great Customer Base
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Products, History and Room for Improvement
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Not Just Tradeshow Booths
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But Tradeshow Services As Well
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• Start Up or a Re-Start Up have the Some of the Same Concerns;– Idea – Is there a market?– Funding – Where can I get it?– Revenue – Will it be enough?– Customers – Can I acquire (keep)?– Team – Can I build (keep) one?
Start UpRe-
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• Idea– Tradeshow Business– Perm Installs
• Funding– UMB Bank– Investors
• Revenue– Flat since 2008
• Customers– KC Who’s Who– Long Term
• Team– In Place
– Is It “Circling the Drain”?
– Business Plan & Loan Committee?
– Payback?
– Can I grow it?
– Seller’s Leave – Then What?– Afraid of “New”?
– Key People Conflicts?– Can I fit in the existing culture?
Start UpRe-
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Transaction Process
• Got A Lawyer• Went Bank Shopping– UMB Bank
• Studied the Industry• Looked at the competition– Locally– Nationally
• Who where the giants?– Is there a Netflix to the Blockbuster?
• How did they get there?
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Transaction Process
• What I did not realize– I had the Money – I should have Owned the
Transaction• The business was not the only business in town
– I had become attached to the business• Pitched the Bank• Pitched the Investors• Pitched My Family
• Like a Start Up, A Re-Start Up Leader has to have belief and Faith
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Day 1: Let’s Go!
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Product & Services DefinedExternal Team Members On Board
Industry Studied
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Exhibit Associates Key Team Members On Board with New Plans
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www.techexpressonline.com
IT and Office Re-Built
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MBA 101
Internal Process Upgraded
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Projects in First 24 Months
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Day 383: Warehouse Floods
Day 381: Salesman QuitsFind out he has been referring business elsewhere
Day 380: Slowest Tradeshow Year in Seven
Murphy Worked Overtime in October 2013
But there was other things just not right
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Insanity
• Short on Cash Over and Over– Added Additional Money
• SnapShot Numbers– A/R, Bank Balance, A/P Fixed, A/P Job, AMEX
– Numbers but no tools
• Vendors Calling– Hated the Phone
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“Numbers to Manage”Data But No Information
Collected Data about Operations
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Developed The Well
“Dig your Well before you are
Thirsty”
Developed/Maintained Relationships With banks, VC firms and private investors
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Developed The Well
• Went to the Bank for More Money– Balance Sheet & Income Statement• No Leverage equals No More Money
• Went to Existing Investors– Need to see a “Way Forward”
• Sought New Investors– Crickets
• Candid With Customer
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Needed a Way Forward
• Divided the Business into Three Levels:– Cash• What Where When How Why
– Reporting• Great Plains Dynamics• Useless & Cumbersome
–Management• Long Term• Strategic Planning
Actual Cash Flow
Accounting Perspective
Managerial Perspective
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Started a “Way Forward”
• Action Items– Called the Vendors– Reduced Expenses• People
– Sales Focused• Already Rebuilt the office• Already Rebuilt the IT Infrastructure• Already Documented Processes
» Ongoing
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Day 436: Finding the Compass
From Slide #3:Small Business Success is a Journey,
But for the Journey I needed a Compass
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Monthly Expenses
Started with the Basics
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Threw Them on A Calendar
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A/P Cushion
And Not Passing a chance to Make a Spread Sheet – put the Monthly Expenses, and A/R in a Spreadsheet
The Compass Showed Up
Green Is Revenue/ Capital
Red is Expense
s
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Bank Balance + A/R - Monthly Expenses
A/P Cushion=
Usually Done Every Weekend and Forecasted Out to 60 Days
Key Economic Activity MetricOr “Compass”
Say on Sept 1st A/P Cushion for Nov 1 = $100,000.00Then on Sept 15th A/P Cushion for Nov 1 = $150,000.00
Then Exhibit Associates has generated $50,000.00 of Economic Activity in 15 Days
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Current ForecastA/P Cushion*
A/P Cushion is how much we can spend on Variable Costs
* - Numbers are not Actual
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RollerCoaster 24 Months
• Excitement of Re-Starting a Company• Great Product and Services• Harsh Reality of running out of Cash• Once stabilized through turning data
into information able to manage the company effectively
• Looking forward to the 24 months
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Things That Went Well in 24 Months
• Learned a Lot–Met with the Customers–Met with the Vendors–Went to Industry Tradeshows–Worked with The Team• Asked Questions• Drank Beer• Worked side by side• Recognized their expertise
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• Product Mix Was Good– Banner Stands– Backwalls– Booths– Perm Installs
• Foundation Was As Good As Expected
• Culture Fit Worked!
Things That Went Well in 24 Months
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Transactional Lessons Learned
• Should have Developed a “Go/No Go” Checklist– Profit– Revenue– Customer Mix– Product Mix
• Should have Reviewed The Procedures• Should have Reviewed The Process Maps
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Transactional Lessons Learned
• Should have Viewed the Sellers as the Enemy– Spoken to them about it – Not personal – just business– Sellers had Check Out of the Business
• They were emotionally involved in “after”
– “Trust but Verify”• Should Have Not Gotten Attached to the
Business– Impossible after pitching the bank, the
investors and the family
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Transactional Lessons Learned
• Should have “Dated” The Company– Equipment– Hardware • PCs – How Old?• Servers – How Old? How Much Space?
– Software • Licenses – When Do They Expire?• Versions – How Far Out of Date?
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Transactional Lessons Learned
• Should have Used My Team More– Lawyer– Banker– Investors
• Should have Gotten them into one room and discussed
• Review The Numbers• Review The Business Plan
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Operational Lessons Learned
• Starting Level (Day 1)– Should have Assumed I Know Nothing
• About Business in General• About The Business Specifically
– Should have not Changed Anything For a Year• Learned more from the Team• Hard to do with such old technology
• Should have Spent Nothing– Cash Is King
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Business Lessons Learned
• Rules For Business:–#1 Sales Above All Else–#2 Watch the Cash–#3 Revenue Before Costs–#4 Better Before Cheaper
• Fire the problems • Watch The Cash
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Results
• Compass Provides Information – Data is Now Information
• Watch Economic Activity • AP Cushion Metric• Developing Operational Ratios
• Watching The Cash
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Start Up
• Idea– Delivers Impact
• Funding– SBA Loan, Investors and own capital
• Revenue– Reduced Year 1 but trending up
• Customers– Stayed
• Team– Fit into the culture
Re-
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Questions?
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Any Questions or Comments Please Contact me [email protected].
Thanks for taking time out of your day to review this presentation.