Exhibit Resources takes the hassle out of trade show marketing.

We provide the best custom, modular, and portable trade show displays and other specialized exhibits to clients internationally. Through a close network of designers and manufacturers,Exhibit Resources manages the entire process to complete any project on time and on budget.

Since 1991, companies of all sizes, from start-ups to Fortune 500, have come to Exhibit Resources to meet their exhibit needs…and come back again.

How We Do Business

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TRADE SHOWS

EVENTS

FACE-TO-FACE MARKETING

Exhibit Resources is a Full Service Trade Show Exhibit Design Agency

Overview of Our CompanyWe know that our clients want trade

show displays that command attention. Exhibit Resources paves the way to success with award-winning exhibits and displays for companies around the world. Our custom designs, modular exhibit systems and portable displays bring your ideas to life. And our exhibit program management services pull it all together.

Our capabilities are not limited to just trade shows. We also have proven success in designing high-end corporate interiors and retail kiosks. And we can handle every detail of corporate event planning.

At Exhibit Resources, we take care of all of your face-to-face marketing and space design needs, helping you captivate your audience and attract attention wherever you go. “We’ll show you” the perfect, creative solution.

Exhibit Resources Mission Statement has not changed from its inception: “Exhibit Resources provides trade show services, sales and management to organizations with varied exhibit needs through skilled and experienced personnel dedicated to the highest standards of service, product quality and profitability.”

Exhibit Resources has received several ADDY Awards from the AAF, most recently a National Silver ADDY Award for our sustainably-built exhibit for Burt's Bees, which

also won Gold ADDY Awards at the District and Local levels. We had previously won several ADDY Awards for exhibit designs for Cree, Inc. and Slatkin Co., and a display for Wachovia’s Corporate Headquarters.

Quick Index

Our Core Competencies 2Partial Client List 3Design Capabilities 4Green Statement 5Account Management 6Warehousing & Storage 7Global Reach & Diversity 8

Exhibit Resources was founded in 1991 to meet the face-to-face marketing needs of organizations of all sizes

What Sets Us Apart

We allow you to focus onyour clients while we worry about trade show logistics

Location and ReachOur new 60,000 sq ft headquarters is located in the heart of NC, with easy access to interstate highways and RDU International Airport. We serve the Southeast Region, and we are centrally located on the East Coast.And we have international reach through our vendor partners.

Attention to DetailWe excel at tracking, addressing, and reporting the smallest details because we know that these details can be all the difference for the success of a project.

Our CultureWe foster a positive corporate culture where we embrace challenges as opportunities to shine for our clients.

Flexibility and AdaptabilityWe work with a broad range of clients and industries, and what we learn from one project benefits all of our clients as we incorporate improvements in how we do business.

Ideal SizeWe are small enough to provide the personal, hands-on customer service our clients love, but large enough to handle any situation with aplomb.

How Our Clients Describe us

Based on Responses to Research into why Clients Choose to Work withExhibit Resources.

Core Competencies

•Exhibit Program Management

•Design and Fabrication

•Custom Exhibits

•Modular Exhibits

•Portable Exhibits

•Design and Production

•Graphics

Custom displays for every need:We offer a variety of custom booths are

built in-house in our fully equipped shop. Exhibit Resources uses a diverse network of custom suppliers to ensure our clients’ needs are met.

Portable displays from the finest manufacturers in the world:

•Nomadic•Moss Entasi•Radius•Expand

Graphic Design & Production:•expert design for large format•accurate, vivid color•flawless finishing

Modular display systems from industry leaders:

•Exponents – the look and structural capabilities of custom displays with more flexibility, less weight, and easier set-up

• Octanorm – an extruded aluminum display system with great flexibility and unlimited potential

Program management:• Contract for booth space•Order client show services•Arrange inbound and outbound freight for

shows•Develop budgets and trade show

programs•Verify and audit show expenses

Logistical support: •Pre-show preparation of displays and post

show inspection•Complete graphics services including

inventory management•Inspect and make minor repairs•Complete refurbishment

Exhibit Options: •Purchase, rental, lease, and pre-owned

creative resourceful trusted

Clients tap into our creativity to help them translate their brand into their three-dimensional marketing space

We pull together the resources best suited for each project, ensuring an efficient and elegant design solution

We consistently deliver on our promise to take the hassle out of face-to-face marketing

Our creative ideas don’t just focus on the aesthetic qualities of client exhibits, we also come up with ingenious ways to meet whatever logistic, technical, or other challenge might arise

We reduce, reuse and recycle to make the most of natural resources, and our client’s budget

By maintaining the highest standards of ethics and integrity, we have become trusted partners with our clients

Often the results exceed expectations on the show, win awards, and deliver exceptional value to the client

And we offer comprehensive trade show management resources such as on-site logistics, I&D and inventory management

Our clients are confident that our experienced professionals are knowledgeable, reliable and responsive

OUR BUSINESS APPROACH Exhibit Resources’ business approach is centered on developing long term and mutually beneficial partnerships. We do this by

Listening, Learning, Evaluating, Discussing, Delivering, and Continually Improving

Working RelationshipsThe Exhibit Resources staff is trained and

qualified to work closely with marketing agencies, general contractors, or directly with clients. The account team has many years of experience in market planning, public relations, sales promotions, and advertising, as well as trade show marketing. When involved in the planning process, Exhibit Resources can provide input on appropriate promotions, use of graphics, and effective exhibit strategies for generating interaction. As much as we think of our own capabilities, it would be highly unusual for an exhibit house to be the primary marketing agency for a client. However, in a tightly integrated marketing plan, the exhibit house serves on the team with other marketing agencies. Our focus and our passion is providing attractive displays, top-quality logistical support, and a successful show for our clients.

We can lead or we can follow. To do our job well we need only the following:

• A plan or written statement about the objectives of the marketing program and the trade show component • Interaction with decision makers and other team members, at least during the planning process• A clear definition of roles and responsibilities both during the preparation phases and on the show floor• Budgets or other financial parameters

Partial Client List

BASF, Agricultural ChemicalsBlue Cross Blue Shield, Health Care ManagementBurt’s Bees, Personal Health Care ProductsCree, LED LightingDancik International, Visual Technology SoftwareIBM, Software & HardwareGregory Poole, Heavy Equipment DealerJDSU, Communications Test and Managements SolutionsNovartis Animal Health, Companion Animal PharmaceuticalsNiadyne, Skin Care ProductsRaleigh Convention and Visitors Bureau, Travel Industry PromotionsRBC Centura Bank, Financial ServicesSlatkin, Home Fragrances and Skin Care LinesSun Trust, Financial ServicesSyngenta, Crop ProtectionSyngenta Professional Products, Turf and Ornamental ProductsSyngenta Seeds, S&G Flowers Seed BrandsTime Warner Cable, Cable Service ProviderWachovia Corporation, Financial ServicesWakeMed, Regional HospitalWaste Industries, Waste Product Management

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Elements of Design

2D & 3D DesignWe are the experts.

Creative IdeasWe motivate your audience with creative design solutions.

Inspiration

Design directions found in Nature

GraphicsLet your graphics deliver

your message.

Make your images stand out.

Design CapabilitiesOur staff includes professionals with Interior Architecture and Design degrees, but we have

found that it is both more efficient and a better value to our clients to select from a talented pool of expert contract designers for conceptual design and creative services. We first listen and learn about a client’s needs and goals from both a functional and aesthetic perspective. We learn about any marketing-based initiatives and how those are being incorporated into the event marketing a client is planning. We then select the designers best suited to work on the design project. For new project builds or for new exhibit program development, we bring in the design team for initial consultation, design development meetings and presentations.

In addition to our four key contract designers who develop the bulk of our creative design work, we have additional resources at each of our vendor partners whose expertise we can tap for quick-turnaround projects or for back-up for our primary designers. As an authorized Nomadic partner, we have access to a team of eight exhibit designers. And through our partnership with Exponents, we have an additional five designers and a team of engineers. Finally, as member of the Octanorm Service Partner International (OSPI) program, we have access to designers throughout the world experienced in using the Octanorm structural design system. You can rest assured that a design developed here can be easily built internationally because it can be designed with the exact same structure available overseas

Design Process

•Needs Assessment Meeting

•Concepts prepared and submitted to client

•Design revisions and estimates prepared

•Estimate is approved by client to begin project

•Assists with fabrication and produces final renderings, detail drawings and set up instructions

Tools of the TradeWe employ the latest technologies and tried and true techniques to design, fabricate, install and manage your exhibit properties.

We also design and produce Corporate Interiors, whether a lobby space, a showroom, or a lounge within a display at an event

Green Business

Green design and production directly benefit our clients through

•lower shipping and drayage costs

•longer-lasting exhibits

•overall lower costs for event marketing

Our sustainable business strategy focuses on these core aspects:

•Sustainable materials and production methods

•Low impact printing and finishing processes

•Energy efficiency

•Reduction in weight and bulk of exhibit properties

•Minimizing the impact of transportation

•Planning for property reconfiguration, re-use and recycling

Green Exhibit Programs

•Low-Impact Design

•Energy Efficiency

•Reduced Weight

Green and Sustainable Business Practices

Exhibit Resources recognizes the value that sustainable business practices offer our clients, our community, and the world. Green design and production directly benefit our clients through lower shipping and drayage costs, longer-lasting exhibits and overall lower costs for event marketing.

We are committed to a company-wide understanding of sustainability issues and are developing practices to deliver our products and services in a low-impact and more sustainable way. In addition this overall philosophy, we work closely with clients to meet any specific standards they may require. We will share what we learn with our vendor partners and invite them to join us in this mission.

Exhibit Resources uses renewable materialsRecyclable AluminumPlyboo™ Bamboo Plywood

Custom SustainableIsland Exhibit

Custom Inline Display

Exhibit Resources’ business has grown over time, in large part because of the increasing level of customer service we offered to our clients.Our full service has allowed our clients to concentrate on other marketing activities, confident that all of the details of their show are in good hands with us.

PROJECT MANAGEMENT

Project Assessment: Your Account Team would meet to

determine scope of project, determine timelines, discuss exhibit property and graphic requirements, address special requests, and plan any required coordination with advertising agencies, promotional products suppliers, caterers, or other service providers. Project Initiation: Your organization would have a dedicated Account Manager that would initiate internal documents alerting the team to details of the project. An estimate would be prepared detailing the project and would be submitted to your organization for review, approval and a 50% deposit request. Upon approval, the Exhibit Resources Account Manager would initiate Production Orders, schedule freight, complete the various service order forms contained in the exhibitor kit, pay deposits, coordinate travel plans and provide a project timeline to your organization.

Trade Show Activity: The Account Manager or the Client

Logistics Coordinator would arrive on show site to coordinate installation of electrical services, carpet, exhibit properties, graphics, giveaways, literature, catering, floral, etc., in

a timely manner before the show opens. The Account Manager or Client Logistics Coordinator would stay on show site for daily inspection and act as back-up throughout show schedule, if required. Upon close of show, they would be responsible for repacking all materials and exhibit properties, and ensuring the freight ships to either the Exhibit Resources warehouse, or on to the next event or trade show

Completion: Upon arrival at the Exhibit Resources

warehouse, properties will be inspected for any damage, inventory will be reconciled, and properties will be returned to storage. An Inspection Report will be completed by the Client Logistics Coordinator and turned in to the Account Manager. If repairs are required for any returning property, it is the responsibility of the Account Manager to supply your organization personnel with a damage report and an estimate for repair or replacement of the affected property. The Account Manager is responsible for reconciling all invoices, expenses and charges for the project and closing out the project for Accounting to send a final invoice to your organization.

It is important to have a “staging” area for trade show exhibit setup. At Exhibit Resources, this space is under the same roof that the account managers, designers and fabricators are, making it very easy for our team to collaborate and to ensure quality and accuracy. Walk-through inspections with clients are just as easy.

Warehouse Facility NEW 60,000 sq ft facility

•Brier Creek area close to RTP and RDU International Airport

•30% capacity still available to manage new clients and additional properties

•Additional 20,000 sq ft can be added onto our existing facility as we grow

•Full warehouse, docks, 25’ ceiling Clearance, Fork

•Lifts, two Trailer-Height Docks, one Drive-In Dock, one Drive-In Ground Load.

Staging & Previews•Convenient Location for Previewing Your Exhibit Properties••Account Management and Production Under the Same Roof

As new clients plan their new exhibit and event marketing program, we would recommend a comprehensive assessment of all booth properties. Upon arrival at our facility, all crates, pallets, boxes, etc. should be opened and inspected by our staff alongside yours to identify and discard outdated graphics and unused or damaged properties. The remaining materials could then be cleaned, photographed, added to our new inventory system, labeled, and repacked in preparation of shipment to a show site. We would recommend the best crating, container packing, or palletization of the resulting inventory for the next shows. We would propose a strategy for handling interchangeable graphics that require multiple movements or immediate retrieval. We may suggest optimizing the storage of graphics for easy access to accommodate quick ship programs.

Diversity Matters

Lana Calloway, CEOLana’s trade show career began as an Exhibit Manager with Ciba-Geigy Corp., where she managed over 50 trade shows annually for the

Marketing Department between 1975 and 1985. She has held positions in the trade show industry as an Account Executive for a national portable manufacturer and GM of a national trade show builder before creating Exhibit Resources in 1991. Lana has won many awards as a business leader during her more than 30 years of trade show and event experience.

Certified Woman-Owned Business

Exhibit Resources is certified by both the NWBOC& WBENC.

EXHIBIT RESOURCES7521 EXHIBIT CTRALEIGH, NC 27617

V: 919-832-4700F: 919-832-6442

INFO@EXHIBITRESOURCES.COM

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Global ReachExhibit Resources is globally connected.

As an elected member to the elite OCTANORM Service Partners International (OSPI) network since 2004, Exhibit Resources brings the world's largest network of qualified exhibit builders and installers. This and our other global partnerships enable us to respond to your needs quickly, no matter where you are exhibiting internationally. Our staff can work schedules to accommodate requests and manage projects in time zones throughout the world. Furthermore, you can be confident that exhibit programs managed, built, printed, or installed overseas through our partner will meet the same high standards they would if built in our own facility. In fact, exhibit programs overseas can be produced to exactly match a US program.

Global ReachExhibit Resources is a Member of a

Network of 165 Exhibit Partners worldwide, so we can offer Design and Collaboration around the globe.

OSPI - Octanorm Service Partner InternationalDesigned Here – Built ThereYour Connection to the World

Exhibit Resources

Serves Our

Clients’ Needs

Throughout the

World

Africa Algeria South Africa

Americas Argentina Brazil Canada Chile Columbia Mexico Panama Peru Puerto Rico

Trinidad Tobago USA Uruguay Venezuela

Asia China Hong kong Indonesia Japan Korea Philippines Russia

Saudi Arabia Taiwan Thailand UAE

Australia & New Zealand

Europe Andorra Austria Belgium Belarus Croatia

Cyprus Czech Republic Denmark England Finland France Germany Greece Hungary Iceland Ireland Italy Lithuania

Luxembourg Malta Netherlands Norway Poland Portugal Slovak Republic Romania Spain Sweden Switzerland

Exhibit Resources designs and produces displays and graphics of all sizes for a wide range of venues.