exhibiting at randburg square

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2010 / 2011

For further information kindly contact:

Monique Pienaar

T: 082 721 3719

F: 086 633 6545

E-mail: [email protected]

EXHIBITING AT RANDBURG SQUARE

mailto:[email protected]

Exhibiting at Randburg Square 2011 / 2012

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WELCOME TO RANDBURG SQUARE!

The centre first opened its doors in 1978 and was known as The Sanlam Centre, Randburg. It

was also the first shopping centre to be built in the country. In 2005 the building was renamed

to what it is known today – Randburg Square.

Randburg Square is situated in Randburg CBD in proximity to established residential suburbs

and has been serving these suburbs for the last 32 years. The centre is approximately 51 309

square metres big and currently has 94 shops.

The catchment area is larger than what would be found at a traditional centre and this is

mainly due to the taxi rank situated close to the centre. Therefore the centre mainly serves the

following areas: Randburg, Diepsloot, Soweto, Cosmo City, Bryanston. The influx of business in

the Randburg area has contributed to the large lunch time shopper frequenting the centre and

makes out a huge chunk of the market.

DEMOGRAPHICS

LSM 3 – 7

Low to middle income bracket

FMCG exhibitions are really recommended.

Catchment areas:

o Randburg

o Diepsloot

o Soweto

o Cosmo City

Total foot count per month is a median of 625 000.

Average dwell time around 2 hours.

44% shop during lunch time – 12 - 2pm.

Main Reasons for visiting Randburg Square

o Shopping

o Working in the area

o Browsing

Physical Address: Corner of Pretoria and Sentrum Ave, Randburg.


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DEMOGRAPHIC BREAKDOWN

RACE 86% = African 14% = White

AGE 22 - 35 = 40% 36 - 45 = 28% 46 – 55 = 15%

GENDER Female = 57% Male = 43%

HOME LANGUAGE African = 77% English = 12% Afrikaans = 7%

FACTS ON THE BUILDING PARKING 1830 bays – covered and open

GLA 31 876 m²

ANCHOR TENANTS Shoprite SA Post Office

Woolworths Clicks

EXHIBITOR BENEFITS:

The exhibitor can benefit from the use of an exhibition in the following ways:

Generate Leads that can result in sales.

Brand exposure and awareness as well as the opportunity to inform and educate

the market.

Product Launches – platform to introduce new products into the market and

promote trial.

Reaching a large sample of the target market, while they are shopping.

Exhibition Courts

Randburg Square offers three exhibition courts that are available for hire:

1. CENTRE COURT

View from the front View from the top

COURT SIZE PRICE SURROUNDING STORES

Centre Court 48sqm (6x8)

R 3 300.00 excl VAT per week

FNB, MTN, Cell C, Vodacom, Telkom, Escalators.

*Can be stretched to 60sqm (6x10)

6m

8m

6m

8m


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2. SHOPRITE COURT View from the front View from the top


Shoprite Court 40sqm (5x8)


Shoprite, Clicks, Pep, Edgars (upstairs)

3. WOOLWORTHS COURT

View from the front


Woolworths Court 25sqm (5x5)


Woolworths, Wimpy, Mr Price, Truworths

Exhibition Rates

The exhibition week runs from a Tuesday until the following Monday, the weekly rates are

as stipulated in the tables above. All rates are effective until 31 March 2012.

5m

8m

8m

5m

5m 5m


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Application Procedure

1. Send a detailed proposal

Description of product.

Lay-out of stand (pictures of previous exhibitions).

Events happening on the stand.

Marketing Collateral present – promoters, banners etc.

Dates and court interested.

2. Application form

Once the proposal has been approved, please complete the application form.

3. Contract

The exhibition agreement will be forwarded to you, kindly familiarise with the

content, fill out, sign and send it back.

4. Invoicing

Once the signed contract has been received an invoice will be raised and sent

on to you for payment.

5. Payment

Send your proof of payment at least two working days prior to your first day of

exhibition.

YOU WILL NOT BE ALLOWED TO EXHIBIT UNTIL FULL PAYMENT HAS

BEEN RECEIVED.


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PLEASE TAKE NOTE OF THE FOLLOWING

1. All application forms must be received at least 14 days prior to the exhibition in

order to allow time for paperwork.

2. All exhibition areas must be carpeted and will be for the account of the exhibitor.

Alternatively carpeting can be hired at a once off fee of R600 excl vat per week

from Randburg Square.

3. The exhibitor is responsible for all other materials such as tables, table cloths,

chairs etc. These can also be hired from Randburg Square and should you hire the

carpeting, tables and table cloths as well as a branded kiosk will be included free

of charge.

4. No exhibitor that is in competition to any of the tenants in Randburg Square will be

allowed to exhibit.

Please feel free to contact me at any time! Kind Regards Monique Pienaar Marketing Manager T: 082 721 3719 F: 086 633 6546 E-mail: [email protected]

exhibiting at randburg square

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