exhibiting at the festival of speed · the festival of speed is a unique motor sport garden party,...
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Exhibiting at the Festival of Speed
Surrounded by beautiful West Sussex downland, Goodwood
has been my family’s home for more than 300 years.
As well as our world-famous racecourse, founded by the 3rd
Duke of Richmond in 1802, the Goodwood Estate has an
organic farm, the historic Motor Circuit, two golf courses, The
Goodwood Hotel, a historic cricket pitch and an aerodrome.
In recent years Goodwood has established a worldwide reputation
for the excellence of our two international motor racing events.
The Festival of Speed, established in 1993, saw the return of motor
sport to Goodwood, the motor circuit having closed in 1966.
Then, in the autumn of 1998 we launched the Revival historic race
meeting following the restoration of the classic circuit founded
by my Grandfather, the 9th Duke of Richmond, back in 1948.
The Festival of Speed is a unique motor sport garden party, four days
in summer that bring together a sensational gathering of cars, bikes,
drivers and riders from the history of the sport. Legends of past
decades, the stars of modern-day Formula One, a forest rally stage and
a thrilling shoot-out for the fastest driver of the Festival come together
to make the Festival what Autosport magazine describes as the
‘Cathedral of Speed’. All this plus the chance to be the first to glimpse
the very latest cars from all the world’s leading motor manufacturers.
Goodwood has been at the heart of the English summer
sporting season for over 200 years and we now attract
over 750,000 visitors and race fans each year. I very much
look forward to welcoming you to Goodwood next year.
THE DUKE OF RICHMOND AND GORDON
We have just managed to catch our breath and return to some normality following what can only be described as a truly outstanding event. I say this from many aspects.
In the Festival of speed, we have found a unique and highly rewarding platform from which we can project this company. It reaches many target audiences we could not otherwise access in one venue. Rule of thumb is that the more one puts into an activity, the higher the end result, but in my mind,
the launch pad is a critical ingredient and FOS works brilliantly in the way for our brand.
On one final note the organisation and the people within at Goodwood make the whole process as easy and problem free as it would be wished. It’s a huge event and quite how relaxed it all is, is
testament to the body of people behind it and their passion for it.
We look forward to next year – planning has already begun.
Ian Walford, Managing Director Wera Tools (UK)
SETTING THE SCENE
PRESS AND BROADCAST
ATTENDANCEFUN FACTS
DIGITAL AND SOCIAL
The 2017 Festival of Speed Presented by Mastercard took place from 29th June – 2nd July at Goodwood House. Our event theme of “Peaks of Performance – Motorsport’s Game Changers” was showcased by a dazzling array of automotive marvels taking to the Hillclimb and on show across the site.
525 118
500149
journalists in attendance over the weekend
AVEcoverage £4,700,000Titles including: The Telegraph, The Times, Wallpaper, FT, The Sun, Forbes, Bloomberg, Hello, Top Gear, AutoSport, The Daily Mail, The Guardian, Metro, Octane, Evo, GQ, Autocar, What Car?
568,793,703Current circulation
TV
cre
ws
Including Reuters, Top Gear, BBC South, This Morning, ITV Meridian, CNN,
22:HRS Male viewers 67%
Male viewers 67%
Female 33%
ABC1
44%C2DE56%
600
200,000SATURDAY SUNDAYFRIDAY
What Lord March has done, it’s quite incredible. It shows his attention to detail.” Bernie Ecclestone
70
2017
Returning customers
Average visitor
Returning customers from past 5 years
New customers
countries were represented by ticket buyers
MIL
LIO
Nan
incr
ease
of 5
8% v
s. 20
16
68 m
50.6m
Facebook reach
Twitter reach
Users
PageViews
Facebook FOS total audience – Bigger than Waitrose, Barbour and FIA Formula E Championship
182countries including Chad and Turkmenistan. Poland was our 5th most popular country
with lots of love for Robert Kubica.
Web traffic from over
18,500,00
12 MILESof trackway were laid for guests to walk on
300
(and a taxi!)
more than
Champions
38%62%
11%
CARS, TRUCKS &MOTORBIKES
Including ITV & Sky Sports F1 running until 12th July
30
18%
159217
15International coverage across 30 countries including Australia, Brazil, France, Germany, USA and Russia
International publicationsNational publications
422,900
Tickets and wristbands498,000
MEGAWATTS
Enough juice to power Chichester
Benches
1000Including Schmee 150, Mr JWW, Queen B, Seb Delaney, Archie Hamilton, AlexSmolik
Exhibitors30radios make up our communication network
2,000 signs
Radio AVE, including TalkSport, Radio Hong Kong, 37 BBC UK Regions
£250,000INFLUENCERS
51%
25%
YoY
YoY
Tota
l soc
ial r
each
SOLD OUTSOLD OUTSOLD OUT
Video Views, 162% more than in 2016
2016 2017vs.
Male users77.4%
Female users22.6%
272,611 320,9791,238,134 1,382,972
Website Demographics
39year-oldman
31
Increase in Thursday Admissions on previous year
+85% in ticket sales vs. 2016
PACKAGES - GOODWOOD FESTIVAL OF SPEED
WHAT WILL IT COST ME?
OPTION 1 10m x 10m plot of “space only” in a prime location.The exhibitor must provide their own white structure or exhibition trailer. (Alternatively, bespoke structure available on request)
Provided with: Name in official Festival of Speed programme Company name on Goodwood website 4 x Thursday, Friday, Saturday and Sunday admission tickets 2 x Festival of Speed programmes
OPTION 2 10m x 10m plot of “space only”. The Exhibitor must provide their own white structure or exhibition trailer. (Alternatively, bespoke structure available on request)
Provided with: Name in official Festival of Speed programme Company name on Goodwood website 2 x Thursday, Friday, Saturday and Sunday admission tickets 2 x Festival of Speed programmes
COST: £165.00 per m2 + VAT
OPTION 3 10m x 10m plot of “space only” Reserved for exhibition trailers, large vehicles, white structures. (Alternatively, bespoke structure available on request)
Provided with: Name in official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme
PREMIUM EXHIBITION STRUCTURES FOR OPTIONS 1, 2 & 3
Our industry specialists can design and build an exhibition space of your own specification. This can include branded signage, personalised graphics, external cladding, internal fit out and state of the art technology. For more details and a personalised quote, please call the exhibitions team on 01243 755081.
COST: £50.00 per m2 + VAT
COST: £95.00 per m2 + VAT
PACKAGES - GOODWOOD FESTIVAL OF SPEED
FURTHER PACKAGES AVAILABLE
OPTION A 6m x 6m Peaked Pagoda Marquee
Provided with: Coco mat flooring 2 x 2 gang power sockets Signage - company name only Name in official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme
OPTION B 5m x 5m Peaked Pagoda Marquee
Provided with: Coco mat flooring 2 x 2 gang power sockets Signage - company name only Name in Official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme
COST: £2,850.00 + VAT
OPTION C 5m x 5m Terraced Unit
Provided with: Coco mat flooring 1 x 2 gang power sockets Signage - company name only Name in official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme
COST: £2,370.00 + VAT
OPTION D 3m x 4.5m Terraced Unit
Provided with: Coco mat flooring 1 x 2 gang power sockets Signage - company name only Name in official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme
COST: £1,830.00 + VAT COST: £1,465.00 + VAT
OPTION E “Space only” minimum of 5m x 5m Reserved for exhibition trailers, own white 5m x 5m marquee.
Provided with: Name in official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme
COST: £35.00 per m2 + VAT
ADD TO YOUR STAND
Wi - Fi
LED Screens
Live Feed
Lighting
Raised flooring
Furniture
Additional Power
Camping
For Ariel, Goodwood FOS is THE motoring event of the year. It perfectly suits the demographic of our owners as well as the ethos of our company, where quality is first and foremost.
Tom Siebert, Ariel Motor Company