exhibiting masters

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Institute of Relevant Studies Agata Jaworska - Giovanni Innella June, 8th 2009 EXHIBIT- ING MASTERS more than just the exhibition. Steps: • use available free resources • have students compile and prepare material • appoint editors to control the quality • create effective promotional tools for the students and the Academy photo Norbert van Onna

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Presenting master level design work to the public is a challenge, particularly in the context of a graduation show, which has many projects competing for attention. At Design Academy Eindhoven graduation shows the audience is sometimes left wondering about the meaning of a thesis project, and also the added value of a thesis project in relation to bachelor level work. This proposal attempts to spell out a new way of treating Master thesis projects in the DAE graduation show, one which would give the Masters a distinct identity. Our proposals focus on the descriptive exhibition text, take-away posters, video presentations, thesis uploads on issuu.com, on-line publications on lulu.com and a new website.

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Page 1: Exhibiting masters

Institute of Relevant StudiesAgata Jaworska - Giovanni Innella

June, 8th 2009

EXHIBIT-INGMASTERSmore than just the exhibition.

Steps:• useavailablefreeresources• havestudentscompileandpreparematerial• appointeditorstocontrolthequality•createeffectivepromotionaltoolsforthestudentsandthe

Academyph

oto

Nor

bert

van

Onn

a

Page 2: Exhibiting masters
Page 3: Exhibiting masters

BRIEF. PRESENTING MASTER LEVEL DESIGN WORK TO THE PUBLIC IS A CHALLENGE, PARTICULARLY IN THE CONTEXT OF A GRADUATION SHOW, WHICH HAS MANY PROJECTS COMPETING FOR ATTENTION. AtDesignAcademyEindhovengraduationshowstheaudienceissometimesleftwonderingaboutthemeaningofathesisproject,andalsotheaddedvalueofathesisprojectinrelationtobachelorlevelwork.

ThisproposalattemptstospelloutanewwayoftreatingMasterthesisprojectsintheDAEgraduationshow,onewhichwouldgivetheMastersadistinctidentity.

Ourproposalsfocusonthedescriptiveexhibitiontext,take-awayposters,videopresentations,thesisuploadsonissuu.com,on-linepublicationsonlulu.comandanewwebsite.

Page 4: Exhibiting masters

EXHIBITION TEXT. A BRIEF OVERALL EXHIBITION TEXT COULD BE WRITTEN BY AN OUTSIDER.Thissmallinterventionwouldhighlightsomeemergingthemesandthecommonanddistinctapproachesofthegraduatesforeachdepartment.

Thiswouldbeaself-reflectionforthedepartment,whichwouldgivemeaningtothestudentsandtheaudience.

Page 7: Exhibiting masters

TAKE-AWAY POSTER.THE ESSENCE OF EACH THESIS PROJECT COULD BE CAPTURED IN ONE LINE OF TEXT WHICH WOULD APPEAR ON A POSTER.ITheothersideoftheposterisleftfreeforeachstudenttographicallyandtextuallypresenttheirproject.Theposterswouldbeprominentlydisplayedintheexhibitionandwouldbeavailableasafoldedtake-away.

Page 8: Exhibiting masters

VIDEO PRESENTATIONS. A SELECTION OF SUCCESSFUL ORAL PRESENTATIONS BY STUDENTS WOULD BE VIEWABLE AT THE EXHIBITION WITH SCREENS AND HEADPHONES.Thiswouldhelpthevisitorsinunderstandingthemeaningsoftheprojectsandallowthemtogointomoredetailintheworkstheyaremoreinterestedin.

Page 9: Exhibiting masters
Page 10: Exhibiting masters
Page 11: Exhibiting masters

ON-LINE BROWSING. A SELECTION OF WRITTEN THESIS PROJECTS WOULD

BE UPLOADED ON ISSUU, AN ON-LINE BOOK PUBLISHING SERVICE.Studentscanusethisasamarketingtoolinordertopromotetheirthesisinaprofessionalway.Thisalsoenablesfuturestudentstoconsultandreferencepastprojects

Page 12: Exhibiting masters

ON-DEMAND PUBLICATION. A PUBLICATION OF MASTER PROJECTS INCLUDING SELECT EXPERIMENTS, FINAL DESIGNS AND ELEMENTS OF THE THESIS.Thiscouldbecompiledinapublicationandmadeavailableworldwidethroughprintingon-demandservicesuchasLulu.com.

Page 13: Exhibiting masters

Thissystemdoesn’tinvolveanyfixedcostswhilespreadingthemethodologyandoutcomesofthemasterprograms

Page 14: Exhibiting masters

WEBSITE. A WORDPRESS WEBSITE WOULD PRESENT THE WORK OF EACH STUDENT, INCORPORATING FINAL DESIGN IMAGES, THE VIDEO PRESENTATION AND THE THESIS.Theon-demandpublication,alongwithSourcepublicationswouldbeavailableforpurchaseandreviewfromthissite.Suchaplatformwouldbeusefulforcurrentgraduatingandfuturestudentsandasacomprehensivereferenceforthepress.

Page 15: Exhibiting masters
Page 16: Exhibiting masters

SEARCH

STUD

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PUBLIC

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S

John Brown

Yang Chi LinG

iuseppe RossiM

ark van BastenPablo Ram

irezM

irko RobbenFum

iko KaboshiYasm

ina Katiova

SourceM

aster graduation book

SOU

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KS

SOU

RCE #01

The Shape of JusticeU

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olo occum experum

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Buy the book on Lulu.com

Buy the book on Lulu.com

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nload the PDF here

Page 17: Exhibiting masters

SEARCH

STUD

ENTS 2009

PUBLIC

ATION

S

John Brown

Yang Chi LinG

iuseppe RossiM

ark van BastenPablo Ram

irezM

irko RobbenFum

iko KaboshiYasm

ina Katiova

Washinghton (U

SA)

11/01/1982Industrial designer

Thesis title hereU

ptatur alis acipsae molupta ectatinciet vende id que consequi beriatus nonsequ

iatatatur seque si omnim

olo occum experum

eseditat fugiatia nos et ut assimin

veniaerem volorporeris m

agniate nusam que qui tem

laborumquis aditisit es volla

nonsequi comm

oditatem autem

aspero quas santo te vent dis idelibu stisitae om

niLia voluptatem rendis dellaut as m

axim sint et atem

si cumet ligendellaut

denimendi aut reptur?

Henim

ag natqui odias alitatur alibus suntios arum ut aliquiatint proreium

harum ilit

volum quos alit quiatat om

modit eum

essunt eniment, volenis sam

elique vollupienis re, quunt que conseque m

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Page 18: Exhibiting masters

INSTITUTE OF RELEVANT STUDIES IS A DESIGN PRACTICE FOCUSED ON DOING MORE WITH WHAT EXISTS. MINIMIZING ADDITIONAL INFRASTRUCTURE AND FIXED COSTS, THE IoRS RE-ADAPTS EXISTING RESOURCES AND SYSTEMS OF EXCHANGE TO CREATE AND DISSEMINATE PHYSICAL AND DIGITAL GOODS, SERVICES AND EXPERIENCE. IoRS SEES BUSINESS MODELS AS A FORM OF DESIGN AND EXPRESSION.

GIOVANNI INNELLA AND AGATA JAWORSKA GRADUATED FROM IM MASTERS OF THE DESIGN ACADEMY EINDHOVEN. THEY COLLABORATE WITH COMPANIES AND INSTITUTIONS SUCH AS INTERACTION DESIGN LAB, DROOG, NABA AND DESIGN ACADEMY EINDHOVEN AMONGST OTHERS. THEIR PROJECTS HAVE BEEN EXHIBITED AT MOMA NEW YORK, NAI MAASTRICHT AND FUORISALONE IN MILAN.

[email protected]

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